When people think of a brand often the first image that comes to mind is the logo. Companies like Nike, Apple, and Starbucks can be identified if you only see the logo \u2013 the name is not even necessary. In today\u2019s digital world, branding is way more than just a logo. A consistent identity must go very deep within company collateral. It needs to communicate not only the values of the company, but also the careful precision and attention to detail.<\/p>\n
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Exactly how involved can branding become? An entire company brand can extend into almost every space you can think of. The actual company website, of course, but also other online environments such as social media graphics, web videos, and photos, along with corresponding assets such as youtube views<\/a>, photo likes, etc. Print collateral has been an integral part of a brand for a long time, but it still remains important today. Business cards, letterheads, document templates, and notecards are all top-of-mind for most companies today. Moreover, even decals such as coffee mugs, cups, koozies, and stickers are options for company identity. Even interior design of an office or the layout of a brick-and-mortar store can be part of a brand \u2013 think of how sleek and modern all of the Apple stores are, just like the company\u2019s computers and products themselves.<\/p>\n If you went into a store that sold high-end technology \u2013 tablets, smartphones, and laptops \u2013 but the store did not have a single computer in it, you would sense an inconsistency. In fact, you might even experience a lack of credibility: \u201cHow good can a company\u2019s technology be if they don\u2019t use it in their own stores?\u201d This is exactly why maintaining a consistent brand is so important. If your company specializes in digital marketing but you can\u2019t market your own company <\/i>as a consistent brand, it is unlikely that you would gain a lot of clients. If your company provides incredibly artsy graphic design resources but the branding for the company hasn\u2019t changed since 2001, a lack of legitimacy will manifest. However, if a company effectively uses the same color palate, typeface, and design aesthetics across all mediums \u2013 such as building layout, digital presence, photography, and print collateral \u2013 credibility, legitimacy, and trust in the quality of the company, product, or service will be established early on.<\/p>\n Oftentimes a company will think that a web design overhaul and revamp will solve everything: \u201cGreat, our website is up to date. We are good to go.\u201d However, this is not often the case. The next steps should sound more like: \u201cGreat, our website is up to date. Now let\u2019s apply the same standards to the rest of our branding.\u201d Once a website is up to date, this is the perfect chance to add in a few more touches and revamp your entire brand image. Applying the same color schemes, font packages, and themes to the rest of your identity will make sure your brand is your brand again \u2013 that it all matches and feels consistent. Otherwise, you have a great looking website with one additional result \u2013 an inconsistent brand as a result.<\/p>\n A lot of companies are fearful of a rebrand. This is totally understandable. Your clients and consumers have recognized your brand for years, why reverse the progress? Well, a rebrand can often bring a whole new level of business that previously wasn\u2019t cornered by your company. Brands that have gone from almost failing to incredible success after rebranding include J. Crew, Burberry, Old Spice, and Target. A rebrand can have two entirely different benefits \u2013 internal and external. Internally, a rebrand could mean a new company mantra, a new business plan, or new employee structure. Externally, a rebrand could mean a new logo and entirely new identity, such as changing out the 2005 logo and website for a sleek 2015 one. An internal rebrand can be very risky, but an external brand is often expected over time \u2013 just take a look at the logo evolution of 38 famous brands<\/a>. It is worth nothing that often to make a full rebrand successful, the marketing team must really help out to give it the push.<\/p>\n Branding is a very hot topic in the digital world, and it should be. It has never been more important to embed consistency into every level of your brand and identity \u2013 all the way from internal company structure to external brand collateral. If you are looking to have any branding work done, please take a glance at some of the work we\u2019ve done<\/a> to help revamp company branding and web design. We offer various branding services<\/a>, including design, web design, branding, and email marketing.For further reading on LED light bulbs for the home visit ledhut.co.uk<\/span><\/a><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" When people think of a brand often the first image that comes to mind is the logo. Companies like Nike, Apple, and Starbucks can be identified if you only see the logo \u2013 the name is not even necessary. In today\u2019s digital world, branding is way more than just a logo. A consistent identity must […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[962,900,917,860,855],"tags":[902,903,964,904,1258,1242,1116,932,1328,924],"class_list":["post-2258","post","type-post","status-publish","format-standard","hentry","category-business-tips","category-logo-design","category-marketing","category-print-design","category-web-design","tag-brand","tag-branding","tag-business-tips","tag-creative","tag-design","tag-digital","tag-logo-design","tag-marketing","tag-print-design","tag-web-design"],"acf":[],"yoast_head":"\nWhy Is It Important?<\/h2>\n
You Just Redesigned The Website, Now What?<\/h2>\n
Should You Rebrand?<\/h2>\n