{"id":2379,"date":"2022-11-04T19:25:30","date_gmt":"2022-11-04T19:25:30","guid":{"rendered":"https:\/\/hmgcreative.com\/2022\/11\/04\/influencers-impacted-marketing\/"},"modified":"2022-11-04T19:25:30","modified_gmt":"2022-11-04T19:25:30","slug":"influencers-impacted-marketing","status":"publish","type":"post","link":"https:\/\/hmgcreative.com\/influencers-impacted-marketing\/","title":{"rendered":"How Influencers Have Impacted Marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Influencer marketing seems to be taking the lead as this year\u2019s most \u201cinfluential\u201d marketing approach. Have you ever noticed someone you follow on Instagram, Facebook, Twitter or Snapchat mention different products from time to time? I hate to break it to you, but that influencer you follow was more than likely paid to mention that product on their personal feed. This approach gives companies access to thousands, if not millions, of people they would not have otherwise been able to reach.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Influencers are seen as thought leaders for very specific niches. For example, if an influencer is regarded as being someone who is \u201ctrendsetter\u201d, the second they mention a brand or product, their followers are immediately opening up a new tab to get their hands on it. This causes a spike for the number of search mentioning that particular product. This is exactly what companies want, and why they are willing to pay big bucks to influencers to push their products to their loyal, unsuspecting followers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Influencers make it easy for a lot of companies to reach thousands and even millions of people in their <\/span><a href=\"http:\/\/hmgcreative.com\/marketing\/identifying-target-market\/?utm_medium=post&amp;utm_campaign=target-market&amp;utm_source=facebook&amp;utm_content=blog-post\"><span style=\"font-weight: 400;\">target market<\/span><\/a><span style=\"font-weight: 400;\"> because of the fact that there are influencers in just about every niche. By sharing their stories, influencers have made themselves relatable to a wide range of people. There is a good chance that no matter what your product is, there is an influencer that has thousands of followers that are right in your target market. Once a marketer finds an influencer that has a sizable audience they want to reach, they don\u2019t have to work very hard to reach possibly millions of people that sit right in their market!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Influencers are also well connected with other influencers, possibly in a different niche. When influencers partner with other thought leaders, that\u2019s double the exposure to your brand. Instagram, Facebook, Twitter and Snapchat all have messaging features as well. If someone sees something they think a friend might like, they can send it to their friend via direct message. At that point, the friend is exposed to the influencer, and thus your brand or product. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media has opened a new world to marketing. With the rising number in internet users that use ad blockers (about half), your retargeted advertisements are now less likely to be seen. With social media influencers, even though they may mention that the post is an ad, it still has a massive impact on the actions of their followers. What influencers are you following?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influencer marketing seems to be taking the lead as this year\u2019s most \u201cinfluential\u201d marketing approach. Have you ever noticed someone you follow on Instagram, Facebook, Twitter or Snapchat mention different products from time to time? I hate to break it to you, but that influencer you follow was more than likely paid to mention that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1492,1332,1353,962,1107,1483,1370,1185,851,917,954,1073,884,944,1],"tags":[958,984,1401,986,1508,994,880,1509,980],"class_list":["post-2379","post","type-post","status-publish","format-standard","hentry","category-advertising","category-austin","category-branding","category-business-tips","category-clients","category-creativity","category-digital-marketing","category-ecommerce","category-hmg-creative","category-marketing","category-seo","category-social-good","category-social-media","category-tech-news","category-uncategorized","tag-affiliate-marketing","tag-blogging","tag-business-news","tag-digital-marketing","tag-influencer","tag-instagram","tag-social-media","tag-social-media-marketing","tag-target-audience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Influencers Have Impacted Marketing - HMG Creative<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hmgcreative.com\/influencers-impacted-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Influencers Have Impacted Marketing - HMG Creative\" \/>\n<meta property=\"og:description\" content=\"Influencer marketing seems to be taking the lead as this year\u2019s most \u201cinfluential\u201d marketing approach. Have you ever noticed someone you follow on Instagram, Facebook, Twitter or Snapchat mention different products from time to time? I hate to break it to you, but that influencer you follow was more than likely paid to mention that [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hmgcreative.com\/influencers-impacted-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"HMG Creative\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-04T19:25:30+00:00\" \/>\n<meta name=\"author\" content=\"hmg-creative\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"hmg-creative\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hmgcreative.com\/influencers-impacted-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hmgcreative.com\/influencers-impacted-marketing\/\"},\"author\":{\"name\":\"hmg-creative\",\"@id\":\"https:\/\/hmgcreative.com\/#\/schema\/person\/29fef58d3135d6e722ef4ff862a72612\"},\"headline\":\"How Influencers Have Impacted Marketing\",\"datePublished\":\"2022-11-04T19:25:30+00:00\",\"dateModified\":\"2022-11-04T19:25:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/hmgcreative.com\/influencers-impacted-marketing\/\"},\"wordCount\":423,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/hmgcreative.com\/#organization\"},\"keywords\":[\"affiliate marketing\",\"blogging\",\"business news\",\"digital marketing\",\"influencer\",\"instagram\",\"social media\",\"social media marketing\",\"target audience\"],\"articleSection\":[\"Advertising\",\"Austin\",\"Branding\",\"Business Tips\",\"Clients\",\"Creativity\",\"Digital Marketing\",\"eCommerce\",\"HMG Creative\",\"Marketing\",\"SEO\",\"Social Good\",\"Social Media\",\"Tech News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/hmgcreative.com\/influencers-impacted-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hmgcreative.com\/influencers-impacted-marketing\/\",\"url\":\"https:\/\/hmgcreative.com\/influencers-impacted-marketing\/\",\"name\":\"How Influencers Have Impacted Marketing - HMG Creative\",\"isPartOf\":{\"@id\":\"https:\/\/hmgcreative.com\/#website\"},\"datePublished\":\"2022-11-04T19:25:30+00:00\",\"dateModified\":\"2022-11-04T19:25:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/hmgcreative.com\/influencers-impacted-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hmgcreative.com\/influencers-impacted-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hmgcreative.com\/influencers-impacted-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hmgcreative.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Influencers Have Impacted Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hmgcreative.com\/#website\",\"url\":\"https:\/\/hmgcreative.com\/\",\"name\":\"HMG Creative\",\"description\":\"Digital Marketing Agency In Austin, TX\",\"publisher\":{\"@id\":\"https:\/\/hmgcreative.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hmgcreative.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/hmgcreative.com\/#organization\",\"name\":\"HMG Creative\",\"url\":\"https:\/\/hmgcreative.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hmgcreative.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/hmgcreative.com\/wp-content\/uploads\/2022\/07\/HMG-Creative-Logo.svg\",\"contentUrl\":\"https:\/\/hmgcreative.com\/wp-content\/uploads\/2022\/07\/HMG-Creative-Logo.svg\",\"width\":203,\"height\":34,\"caption\":\"HMG Creative\"},\"image\":{\"@id\":\"https:\/\/hmgcreative.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/hmgcreative.com\/#\/schema\/person\/29fef58d3135d6e722ef4ff862a72612\",\"name\":\"hmg-creative\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hmgcreative.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d29a085b54283d06bcfb7c702771624f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d29a085b54283d06bcfb7c702771624f?s=96&d=mm&r=g\",\"caption\":\"hmg-creative\"},\"sameAs\":[\"https:\/\/hmgcreative.com\"],\"url\":\"https:\/\/hmgcreative.com\/author\/hmg-creative\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Influencers Have Impacted Marketing - HMG Creative","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hmgcreative.com\/influencers-impacted-marketing\/","og_locale":"en_US","og_type":"article","og_title":"How Influencers Have Impacted Marketing - HMG Creative","og_description":"Influencer marketing seems to be taking the lead as this year\u2019s most \u201cinfluential\u201d marketing approach. Have you ever noticed someone you follow on Instagram, Facebook, Twitter or Snapchat mention different products from time to time? I hate to break it to you, but that influencer you follow was more than likely paid to mention that [&hellip;]","og_url":"https:\/\/hmgcreative.com\/influencers-impacted-marketing\/","og_site_name":"HMG Creative","article_published_time":"2022-11-04T19:25:30+00:00","author":"hmg-creative","twitter_card":"summary_large_image","twitter_misc":{"Written by":"hmg-creative","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hmgcreative.com\/influencers-impacted-marketing\/#article","isPartOf":{"@id":"https:\/\/hmgcreative.com\/influencers-impacted-marketing\/"},"author":{"name":"hmg-creative","@id":"https:\/\/hmgcreative.com\/#\/schema\/person\/29fef58d3135d6e722ef4ff862a72612"},"headline":"How Influencers Have Impacted Marketing","datePublished":"2022-11-04T19:25:30+00:00","dateModified":"2022-11-04T19:25:30+00:00","mainEntityOfPage":{"@id":"https:\/\/hmgcreative.com\/influencers-impacted-marketing\/"},"wordCount":423,"commentCount":2,"publisher":{"@id":"https:\/\/hmgcreative.com\/#organization"},"keywords":["affiliate marketing","blogging","business news","digital marketing","influencer","instagram","social media","social media marketing","target audience"],"articleSection":["Advertising","Austin","Branding","Business Tips","Clients","Creativity","Digital Marketing","eCommerce","HMG Creative","Marketing","SEO","Social Good","Social Media","Tech News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/hmgcreative.com\/influencers-impacted-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/hmgcreative.com\/influencers-impacted-marketing\/","url":"https:\/\/hmgcreative.com\/influencers-impacted-marketing\/","name":"How Influencers Have Impacted Marketing - HMG Creative","isPartOf":{"@id":"https:\/\/hmgcreative.com\/#website"},"datePublished":"2022-11-04T19:25:30+00:00","dateModified":"2022-11-04T19:25:30+00:00","breadcrumb":{"@id":"https:\/\/hmgcreative.com\/influencers-impacted-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hmgcreative.com\/influencers-impacted-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/hmgcreative.com\/influencers-impacted-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hmgcreative.com\/"},{"@type":"ListItem","position":2,"name":"How Influencers Have Impacted Marketing"}]},{"@type":"WebSite","@id":"https:\/\/hmgcreative.com\/#website","url":"https:\/\/hmgcreative.com\/","name":"HMG Creative","description":"Digital Marketing Agency In Austin, TX","publisher":{"@id":"https:\/\/hmgcreative.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hmgcreative.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/hmgcreative.com\/#organization","name":"HMG Creative","url":"https:\/\/hmgcreative.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hmgcreative.com\/#\/schema\/logo\/image\/","url":"https:\/\/hmgcreative.com\/wp-content\/uploads\/2022\/07\/HMG-Creative-Logo.svg","contentUrl":"https:\/\/hmgcreative.com\/wp-content\/uploads\/2022\/07\/HMG-Creative-Logo.svg","width":203,"height":34,"caption":"HMG Creative"},"image":{"@id":"https:\/\/hmgcreative.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/hmgcreative.com\/#\/schema\/person\/29fef58d3135d6e722ef4ff862a72612","name":"hmg-creative","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hmgcreative.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d29a085b54283d06bcfb7c702771624f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d29a085b54283d06bcfb7c702771624f?s=96&d=mm&r=g","caption":"hmg-creative"},"sameAs":["https:\/\/hmgcreative.com"],"url":"https:\/\/hmgcreative.com\/author\/hmg-creative\/"}]}},"_links":{"self":[{"href":"https:\/\/hmgcreative.com\/wp-json\/wp\/v2\/posts\/2379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hmgcreative.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hmgcreative.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hmgcreative.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hmgcreative.com\/wp-json\/wp\/v2\/comments?post=2379"}],"version-history":[{"count":0,"href":"https:\/\/hmgcreative.com\/wp-json\/wp\/v2\/posts\/2379\/revisions"}],"wp:attachment":[{"href":"https:\/\/hmgcreative.com\/wp-json\/wp\/v2\/media?parent=2379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hmgcreative.com\/wp-json\/wp\/v2\/categories?post=2379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hmgcreative.com\/wp-json\/wp\/v2\/tags?post=2379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}