{"id":2616,"date":"2022-11-04T19:27:46","date_gmt":"2022-11-04T19:27:46","guid":{"rendered":"https:\/\/hmgcreative.com\/2022\/11\/04\/brand-story-infographic\/"},"modified":"2023-11-15T22:58:10","modified_gmt":"2023-11-15T22:58:10","slug":"brand-story-infographic","status":"publish","type":"post","link":"https:\/\/hmgcreative.com\/brand-story-infographic\/","title":{"rendered":"Brand Story Infographic"},"content":{"rendered":"<h2><span style=\"color: #00aeef;\">Know Your Why<\/span><\/h2>\n<p class=\"p1\"><span style=\"color: #000000;\">The world is overflowing with goods and services, and trying to set yours apart by simply explaining their features and benefits is<\/span> <span style=\"color: #00ccff;\"><strong><a style=\"color: #00ccff;\" href=\"https:\/\/www.forbes.com\/sites\/celinnedacosta\/2019\/01\/31\/3-reasons-why-brand-storytelling-is-the-future-of-marketing\/#2ac8203c55ff\" target=\"_blank\" rel=\"noopener noreferrer\">no longer effective<\/a><\/strong><\/span><span style=\"color: #000000;\">. There\u2019s too much noise to cut through, and possibly a lot of competition in your field already. However, you do have something unique at your disposal. You have that beautiful moment of clarity when you realized WHY you wanted to start your company. You have your brand story.<\/span><!--more--><\/p>\n<p class=\"p1\"><span style=\"color: #000000;\">At HMG, we believe that this underlying ambition exists in every company, whether they are aware of it or not. <\/span><\/p>\n<p class=\"p1\"><span style=\"color: #000000;\">Let&#8217;s dive into brand story and discover why it&#8217;s so important.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-17641\" src=\"https:\/\/hmgcreative.com\/wp-content\/uploads\/2023\/11\/Brand-Story-Infographic.jpg\" alt=\"Brand Story Infographic\" \/><\/p>\n<h3><\/h3>\n<h2><span style=\"color: #00aeef;\">Recap<\/span><\/h2>\n<p><span style=\"color: #000000;\"><span style=\"color: #004c75;\"><strong>Story, Not Strategy-<\/strong><\/span> Your story is the unique reason for why you started your company, what you believe in, and what you hope to achieve. It is not your business strategy, features or benefits.<\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"color: #004c75;\"><strong>WHY- <\/strong><\/span>Your WHY is rooted in the first problem your business was created to solve. Once you identify your underlying WHY, you can solidify your ambition.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong><span style=\"color: #004c75;\">Vision &amp; Mission-<\/span>\u00a0<\/strong>Your vision is you unwavering desire to see something created or changed. Your mission is your guide to making it happen.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong><span style=\"color: #004c75;\">Guiding Principles-<\/span>\u00a0<\/strong>Your guiding principles take your values and turn them into actionable principles. These are then used to form your brand culture and company language.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong><span style=\"color: #004c75;\">Messaging-<\/span>\u00a0<\/strong>Your messages should proudly communicate what you cannot change about your brand, instead of telling people what you think they want to hear.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #00aeef;\">Discover Your Story<\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">Once you discover your brand story, it will become not only the foundation for how your business operates, but also the core of your company culture. Having this foundation set provides a clear and stable starting point for you to build from.\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\">Want to see how we discover and develop your brand story? Check out our process<\/span> <a href=\"https:\/\/hmgcreative.com\/services\/brand\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><span style=\"color: #00ccff;\">here<\/span><\/strong><\/a>.<\/p>\n<p><span style=\"color: #000000;\">Or<\/span> <a href=\"https:\/\/hmgcreative.com\/lets-talk\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #00ccff;\"><strong>get in touch<\/strong><\/span><\/a> <span style=\"color: #000000;\">with us to get started on your own brand story discovery!<\/span><\/p>\n<h2 style=\"margin-top: 50px;\"><span style=\"color: #004c75;\">Want to use this infographic?<\/span><\/h2>\n<p>Copy the code below and paste on your own blog or site! You can also download a <a href=\"https:\/\/hmgcreative.com\/wp-content\/uploads\/2020\/10\/Brand-Story-Infographic.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #00ccff;\"><strong>PDF version here<\/strong><\/span>.<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-17622\" src=\"https:\/\/hmgcreative.com\/wp-content\/uploads\/2023\/11\/Brand-Story-Infographic.jpg\" alt=\"Your Roadmap to Effective Digital Marketing\" \/><a href=\"https:\/\/hmgcreative.com\/infographics\/brand-story-infographic\/\">Infographic by HMG Creative<\/a><\/p>\n<hr class=\"dotted\" style=\"margin-top: 50px; margin-bottom: 50px;\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Know Your Why The world is overflowing with goods and services, and trying to set yours apart by simply explaining their features and benefits is no longer effective. There\u2019s too much noise to cut through, and possibly a lot of competition in your field already. However, you do have something unique at your disposal. You [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1220],"tags":[1972,903,2042,2180,1221,2071,1976,2182,2015],"class_list":["post-2616","post","type-post","status-publish","format-standard","hentry","category-infographics","tag-brand-story","tag-branding","tag-company-culture","tag-guiding-principles","tag-infographics","tag-messaging","tag-mission","tag-motive","tag-vision"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Story Infographic - HMG Creative<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hmgcreative.com\/brand-story-infographic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Story Infographic - HMG Creative\" \/>\n<meta property=\"og:description\" content=\"Know Your Why The world is overflowing with goods and services, and trying to set yours apart by simply explaining their features and benefits is no longer effective. 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