CLOC is the leading peer-driven, not-for-profit community for legal operations. We unite legal operations professionals, service providers, and stakeholders to drive innovation and standardization in the industry.
The Corporate Legal Operations Consortium (CLOC) sought to revamp their online presence to better serve their diverse community of legal operations professionals, service providers, and stakeholders. The primary objectives were to create a user-friendly platform that facilitates access to educational resources, promotes community engagement, and effectively communicates upcoming events and initiatives. Additionally, enhancing the site’s visual appeal and ensuring seamless navigation were critical to reflect CLOC’s commitment to innovation and excellence in the legal operations field.
To align the website with CLOC’s mission and values, an in-depth brand discovery process was undertaken. This involved comprehensive research, including stakeholder interviews and analysis of existing brand materials, to gain insights into CLOC’s identity and objectives. Understanding the organization’s dedication to driving innovation and standardization in legal operations informed the development of a cohesive design strategy that resonates with their target audience.
The design phase focused on creating a modern, intuitive, and responsive website that embodies CLOC’s brand ethos. Key design elements included a clean layout, contemporary typography, and a cohesive color palette that reflects professionalism and approachability. The navigation was restructured to feature a mega-menu, allowing users to effortlessly explore various sections such as Content, Events, Community, and About. Emphasis was placed on accessibility, ensuring that resources and information are easily reachable for all users.
This comprehensive approach allowed us to seamlessly infuse the website with a host of new features while maintaining a user-centric design, ensuring that the client’s digital presence not only evolved but flourished.
Additionally, to ensure ease of management and maintenance, we incorporated a user-friendly CMS that empowers the client’s team to effortlessly update content and make necessary changes.
The redesigned CLOC website successfully transformed the organization’s digital footprint, offering a dynamic and engaging platform for legal operations professionals worldwide. The intuitive navigation and modern design significantly improved user experience, leading to increased engagement and participation in CLOC’s events and initiatives. The seamless integration of educational resources and community features has fostered a more connected and informed member base, reinforcing CLOC’s position as a leader in the legal operations industry.
