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OneStar Foundation: How We’re Rebuilding Texas

OneStar Foundation: How We’re Rebuilding Texas

Posted on Sep 14, 2017 by

At HMG Creative, we are committed to giving back to the community and finding ways to help our fellow Texans. Our five-year partnership with OneStar Foundation has given us the opportunity to work with an organization that embodies those values, and we are proud to be a part of their mission to strengthen communities within Texas. In the wake of Hurricane Harvey, now more than ever, our state is in need of unity. OneStar Foundation, Rebuild Texas Fund, and VolunteerTX are working together to rally the people of Texas to rebuild all that was lost.

OneStar Foundation:

In 2009, Texas passed legislation dedicated to bridging the gap between nonprofits and the government in order to address social issues. OneStar Foundation was created as an official government organization with the purpose to build relationships between nonprofits and the government in order to address social problems. At the very core, OneStar Foundation’s sole purpose is to strengthen organization’s capacities to work with the government to achieve their common goals of improving the quality of life in Texas. As the need for social services continues to grow in our state, OneStar Foundation ensures that individuals, private businesses, and the government continue to work together as committed and effective partners. OneStar Foundation is currently working vigorously with communities struck by Hurricane Harvey with the help of Rebuild Texas Fund and VolunteerTX.

Rebuild Texas Fund:

Housed within OneStar Foundation, Rebuild Texas Fund is a community led effort to raise money for those affected by Hurricane Harvey. Big or small, Rebuild Texas is committed to stabilizing families in all communities affected by the disaster. The money raised will support community partners in four focus areas: health and housing, education and child care, workforce and transportation, and capital for rebuilding small businesses. The Michael and Susan Dell Foundation has partnered with Rebuild Texas to raise $100 million and will match all donations up to $10 million. So far, $44 million has been raised for Rebuild Texas Fund. See how you can contribute here.

VolunteerTX:

Also managed by OneStar Foundation, VolunteerTX is designed to connect both native Texans and out-of-state individuals with volunteer service opportunities available in all communities throughout the state. VolunteerTX provides resources to state and local officials, provides volunteer information to the public and manages all volunteers during times of emergency and disaster. Volunteers are needed in Texas now more than ever. No matter your skills or capabilities, your time can have a huge impact on the community. Find out ways you can get involved with VolunteerTX here.

In times of devastation, it is imperative we come together as a community and get involved in as many ways as we can. As a long-time partner of OneStar Foundation, we have used our expertise to help them disseminate information to the public through their website. HMG Creative strategically developed OneStar Foundation’s website, integrating Rebuild Texas Fund and VolunteerTX, with the purpose to make all information easily accessible. Most recently, we worked with OneStar Foundation in integrating a “donate” button for Rebuild Texas Fund’s website in order to collect funds to benefit communities devastated by Hurricane Harvey. As Texans, we have great pride in our state, and it is crucial that we come together and show the world, and mother nature, Don’t Mess With Texas.

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Facebook and Instagram Updates: What You Need to Know

Facebook and Instagram Updates: What You Need to Know

Posted on Sep 12, 2017 by

Facebook and Instagram are constantly evolving platforms, therefore, the company continues to update algorithms in order to stay ahead of marketers needs. While these updates provide us with new ways to capture our audience, it is challenging to keep up with the latest capabilities and ensure we are capitalizing on every opportunity. This month, Facebook and Instagram are releasing game-changing updates—here’s what you need to know:

Facebook

Facebook Watch has officially launched, seeking to be the ultimate binge watching destination. With intent to rival YouTube, Facebook aims for “Watch to be a platform for all creators and publishers to find an audience, build a community of passionate fans and earn money for their work”. How does this affect your brand? Watch will incorporate ad breaks into their content, giving your brand the opportunity to be viewed by a heavily engaged audience. Facebook is very heavily populated, so advertising on Watch could be the perfect way to connect and expand your reach. Influencers have also become a hot topic in the world of marketing over the past couple of years, many of which have built their following on YouTube. With YouTube as a strong competitor, Facebook Watch offers influencers an innovative platform to reach a larger audience in addition to their current subscribers. While it is still in the testing phase, be on the lookout for ways you can utilize Facebook Watch as it continues to unfold.

Instagram

As Instagram continues to evolve as a successful marketing platform for businesses, it is important to stay informed on updates in order to take advantage of the best ways to build your brand visually. Bolster your brand with these three updates:

Targeting Options

Instagram now has the capability of targeting users by tracking their engagement on your business account. You can utilize this in two ways: first, you can create a custom audience of people who have viewed three seconds of your Instagram video, and then target and serve ads to that specific audience. Second, you can target users based on their activity on your business profile. This feature allows you to set a time frame for the designated conversion, and include or exclude certain audiences and activities. This update will allow you to target an audience that has already engaged with your brand, and ultimately increase your ROI.

Broadcast with friends

Instagram Live has already been extremely successful since its launch, and they are about to roll out new features that will allow marketers to continue connecting with their audience on a more intimate level with original content. Instagram is currently testing a new feature that will allow you to add and remove a “guest” to your live video. Brands will be able to hold interviews and broadcast testimonials with real customers live on their Instagram stories. With Instagram’s new capability to save the story to the camera roll, these videos can be posted at any time for users who missed the live broadcast. This new feature offers promise to brands engaged in event marketing tactics and promotions. This is an exciting opportunity for brands to showcase real conversations with their consumers while increasing their visibility and potential reach.

Banned Hashtags

Up until this update, you could hashtag anything—#Kansas, #Food, #HumpDay, #Hashtag. While this allows branded content to show up on different feeds, this has been problematic in keeping Instagram’s content appropriate. In order to start censoring content, Instagram has put a halt to certain hashtags in an effort to ban posts that violate community guidelines. What does this mean for your brand? No content will show up when you click on a banned hashtag. Don’t let your post be missed—review this list of banned hashtags.

Facebook and Instagram continue to revolutionize the way we connect with consumers, and it is imperative that we as marketers keep up with the latest capabilities in order to stay relevant on social media. Finding ways to utilize every function of Facebook and Instagram helps brands grow their social media presence and connect with a larger audience. Don’t get left behind, stay ahead of the trends.

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Four Ways to Utilize Print at Your Event

Four Ways to Utilize Print at Your Event

Posted on Sep 07, 2017 by

In today’s consumer centric world, it is imperative that businesses snatch every opportunity to build long-lasting relationships with their consumers and differentiate themselves in the overcrowded marketplace. A brand must interact and gain the trust of consumers on a personal, more intimate level. Events have become key to connecting brands with consumers on all levels. They have the power to create a connection between a brand and consumer on a very personal level, raise brand awareness, improve brand perception, and create long-lasting rapport with customers. With a variety of events gaining so much prominence in the marketing industry, it is crucial that we as professional marketers understand how to strategically plan events and utilize all aspects of marketing—including print.

As the digital age continues to rapidly accelerate, marketers often forget just how impactful print can be. Print often resonates with consumers on a deeper level because it is tangible, communicates the quality and credibility of a brand, and entices direct engagement. Here are four ways to incorporate print at your events:

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Save on print and design with our September specials!

Save on print and design with our September specials!

Posted on Sep 06, 2017 by

Print marketing becomes more relevant as we enter the busy fall and winter seasons, so HMG is offering major savings on high-quality design work and commercial printing throughout the month of September. HMG Creative is a full-service marketing agency and offers a wide range of design and print services.

For most businesses, print is still an important aspect of their overall marketing strategy and can be the very initiative that positions them to meet their business objectives or goals for an event. With different deals each day, be on the lookout for specific savings that will make top-notch design and commercial printing more accessible for you.

Each offer is active for one week, giving you time to tailor your sales plan and maximize your profits. These deals include a large range of options including flags, banners, booklets, brochures, t-shirts, posters, buttons, notepads, magnets, and much more. Check out the savings calendar below to see how you can utilize our design services paired with our limited-time commercial printing specials for the month of September. Get pricing details at hello@hmgcreative.com.
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How you can help those affected by Hurricane Harvey

How you can help those affected by Hurricane Harvey

Posted on Aug 31, 2017 by

Over the past week, Rockport, Port Aransas, Houston, and many other cities have experienced a great amount of disaster due to Hurricane Harvey hitting the Texas coast. Since, millions of people across the country have reached out with open arms willing to help. I’ve noticed many organizations looking for donations and many people looking to donate various items. It is truly incredible how this country comes together in time of tragedy and in time of need. Here is a list of where you can donate, businesses you can support that are donating proceeds, how you can help with animal rescue, and other ways you can support victims of Hurricane Harvey. 

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Another Longhorn at HMG

Another Longhorn at HMG

Posted on Aug 30, 2017 by

What’s up? My name is Anna Vehslage and I am thrilled to join the team at HMG Creative as the new Marketing & Social Media intern. I am entering my senior year at the University of Texas at Austin and will graduate in May with a B.S. in Advertising Management and a Certificate in Business Foundations. Born and raised in Dallas, Texas, I made my way to Austin in 2014 as a 3rd generation Longhorn. Although the football team has been disappointing, I still have high hopes they will pull it together for my final season as a student #TeamHerman. I will be sad to leave my 40-acre home in nine short months, but I know “What starts here, changes the world.” When I’m not studying or at work, you can find me at pilates just before I scarf down my weekly cheeseburger—I’m all about a balanced diet.

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