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What We’re Thankful For

What We’re Thankful For

Posted on Nov 21, 2017 by

The holiday rush is officially here and our schedules are about to amp up. All the shopping, cooking, decorating, and even some parties are sure to keep us busy for the next couple of months. With all the hustle and bustle of the season, it is important to take a step back and remember the true spirit of the holidays. We were able to catch up with some of our team here at HMG Creative and had them reflect on what they are thankful for, at work and at home.

James:

Founder and Managing Partner

Thankful for…

At work? Amazing team, great clients and an unlimited supply of coffee and ping pong.

At home? Family and our 4 legged Goldendoodle.

What’s your favorite Thanksgiving dish? Chicken and dumplings

What are your Thanksgiving traditions? Thanksgiving Day Turkey Trot.

When do you start decorating for Christmas? Thanksgiving Day! It’s never too early to get into the Christmas spirit!

Johnny:

Creative Director

Thankful for…

At work? Flexible work schedule that allows a healthy work/life balance.

At home? My wife who stays home and watches our children. It’s a thankless, non-stop, exhausting battle that she does in addition to many other things.

What’s your favorite Thanksgiving dish? Macaroni surprise

What are your Thanksgiving traditions? Traveling and spending time with family

When do you start decorating for Christmas? Thanksgiving weekend

Emily:

Marketing Coordinator

Thankful for…

At work? Coffee and people who make me laugh.

At home? My incredibly supportive and loving boyfriend, Austin, and my sweet little Maltipoo pup, Denver!

What’s your favorite Thanksgiving dish? It’s a tie between stuffing and pumpkin pie.

What are your Thanksgiving traditions? Napping

When do you start decorating for Christmas? The day after Thanksgiving!

Ian:

Web Developer

Thankful for…

At work? Professionally, I am thankful for having plenty of work to do (as I really detest boredom), but also that I am challenged daily to push myself, and feel rewarded when everything finally falls into place.

At home? Personally, the big news in my household is: We got a dog! For this, we are all very thankful. He is a stately, older, yellow dog—so he has been named in honor of U.S. Representative Lloyd Doggett.

What’s your favorite Thanksgiving dish? Routinely failing at a lower carb diet, the most magnificent way to fail in one dish is stuffing, which my mother-in-law calls dressing, often adding that only Yankees call it stuffing (we were born less than 100 miles apart). However, if we throw out the one dish part of that question, my favorite thing is combining the various flavors: tart cranberry sauce, savory turkey, and gravy, buttery potatoes—but no green bean casserole, because cream of mushroom soup is a gelatinous abomination.

What are your Thanksgiving traditions? Falling asleep during football. #TheItis

When do you start decorating for Christmas? When the wife decides it’s either time to decorate or argue, naturally.

Ryan:

Visual Designer

Thankful for…

At work? Getting to learn new things every day, and working with a bunch of fun people.

At home? Awesome friends and family. Having a roof over my head is also pretty neat

What’s your favorite Thanksgiving dish? Green bean casserole with bacon.

What are your Thanksgiving traditions? I usually celebrate Thanksgiving in San Antonio with extended family. We watch football and eat way too much

When do you start decorating for Christmas? I don’t usually decorate.

Melissa:

Chief Financial Officer

Thankful for…

At work? I’m thankful to work with an awesome team who loves what they do.

At home? I’m thankful for my family who mean so much to me and our health. 

What’s your favorite Thanksgiving dish? Sweet potatoes! 

What are your Thanksgiving traditions? Growing up, before we moved to Texas, my family always cooked all day and then dressed up and had a fancy Thanksgiving meal around 6:00 PM. Now, it’s a little more chill. Maybe some sweatpants, football, and food my kids will eat. 

When do you start decorating for Christmas? Typically on Black Friday. This year we started a lot earlier, but we’re putting the lights up on Black Friday! 

Anna:

Marketing Intern

Thankful for…

At work? Gaining experience and knowledge from the experts.

At home? My growing family and all their accomplishments this past year.

What’s your favorite Thanksgiving dish? My mom’s homemade sausage jalapeno stuffing and Pumpkin cookies.

What are your Thanksgiving traditions? Running the Turkey Trot as a family and then taking a nap before and after the feast.

When do you start decorating for Christmas? 12 AM on November 1st

We hope everyone has a great Thanksgiving spending time with loved ones. We’re signing off for the week—we hope you’re doing the same! Happy Thanksgiving!

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Reasons To Be Thankful For Digital

Reasons To Be Thankful For Digital

Posted on Nov 20, 2017 by

It is indisputable that the digital industry has made a huge impact on our daily lives. From connecting us with our peers to creating more job opportunities, the digital industry has revolutionized the way society functions. As Thanksgiving approaches it is important to reflect on the blessing in your life. At HMG Creative, one of the things we’re thankful for is digital marketing—here’s a list of reasons why.

Measurable Results

Compared to traditional media, digital marketing campaigns are easily measured using tangible metrics. We know when our campaigns are working and can spend our marketing budget more effectively by investing in media with the most ROI. Analytics allows us to view the ways in which our consumers are interacting with our advertisements, social media pages, and websites and optimize our marketing efforts in order to effectively reach our audience.

Meaningful Connections With Our Audience

Connecting with audiences has never been easier. Digital marketing has allowed brands to engage with their consumers and be more identifiable. The rise of social media has allowed brands to be authentic with who they are and build a true brand identity. Social media has helped brands differentiate themselves and stand out in the marketplace by making deeper connections with their consumers.

Accurate Targeting

With the help of Facebook targeting, marketing has never been more specific to an audience. It is now possible to set narrow parameters for a specific audience you want to reach. This allows your campaigns to be seen by the people it is most relevant to, which ensures your marketing budget is not going to waste.

Campaign Adaptability

Digital marketing has allowed advertising campaigns to be more adaptable in real time. With the click of a button current results can be measured, messages can be edited, and audiences can be narrowed in order to obtain better results.

Social Media

The power of social media is no secret, in fact, HubSpot proposes that social media has a 100 percent higher lead-to-close rate than outbound marketing. Word of mouth has become a huge part of social media with influencers and audiences helping communicate brands messages. Thanks to social media, it is easier than ever to stay competitive without having to spend large amounts of money.

More Space For Creativity

The possibilities are endless when it comes to digital media. With a variety of platforms and abilities, creativity knows no bounds with design and content. We are no longer set to the limitations of traditional media and are able to activate our campaigns at more touchpoints.

Smaller Budget

As we’ve stated many times already, digital has made marketing more affordable and effective. Specifically, sales for B2B have increased significantly with digital marketing—meaning we’re not just spending less money, we’re making more. Digital marketing has also made it possible to advertise for free using SEO, social media, and content marketing. This has made a huge impact on both small and large businesses, allowing both to gain more visibility for less of their budget.

Inbound Marketing

Digital marketing is headed toward strictly being inbound. Inbound marketing focuses on attracting clients to you simply by offering them something of value. Clients are now viewing your social media and blog posts to learn something about their business. Inbound marketing helps you form more trusting relationships with your clients by educating them on topics your business is an expert on. The practice of inbound marketing is non-intrusive and creates valuable relationships on both sides.

Increased Innovation

The digital marketing industry is flourishing, with no signs of slowing down. Digital marketing budgets have increased drastically over the past couple of years and the ROI has been impeccable. As technology continues to evolve, companies are racing to stay at the forefront and new jobs are being created every day for specialized positions.

Whether you love or hate the internet, there’s no denying it’s power to market businesses. It has never been easier to market your business and see immediate results. Whether it’s keeping you connected to your peers, or establishing meaningful relationships with your consumers, there is no denying what an impact the digital world has made on our lives and the opportunities it has created. We all have something to be thankful for when it comes to digital marketing.

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Cyber Monday—What You Need To Know

Cyber Monday—What You Need To Know

Posted on Nov 15, 2017 by

Hate waiting in lines during Black Friday? Good thing it’s 2017 and Cyber Monday is more popular than ever, with fewer shoppers relying on Black Friday. This holiday will be the first year holiday shoppers do the majority of their spending online. According to a recent study by Deloitte, eCommerce sales could peak at $114 billion this holiday season. For deal hunters, this Cyber Monday will be a critical time to find and take advantage of the best deals of the year. As the holiday season approaches, here are some things you should know to have a successful Cyber Monday.

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Eight simple ways to take advantage of Black Friday

Eight simple ways to take advantage of Black Friday

Posted on Nov 13, 2017 by

The holidays are here, and so are the year’s best discounts. Whether you are a shopaholic ready to binge, or a shopaphobic, you should take advantage of all of the savings Black Friday has to offer if you’ll be doing any Christmas shopping. Black Friday shopping can be daunting, so we came up with some tips to make the most of your holiday shopping.

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Tips And Tricks If You Use Slack

Tips And Tricks If You Use Slack

Posted on Nov 08, 2017 by

Slack is the fastest growing business application in history. Launching in 2014, Slack is a platform that connects teams with the apps, services, and resources they need to get their daily work done. With access to over 1,000 apps and a strategic API, Slack works with partners and developers globally to create apps and integrations that make your work more efficient, automates tasks and brings better content into your conversations in Slack. Not only is it a great tool for communication and project management, it also creates a more social work environment by allowing individuals to send quick emojis and gifs. We love Slack, so we thought we’d compile our favorite Slack hacks.

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Augmented Reality—The Next Big Thing

Augmented Reality—The Next Big Thing

Posted on Nov 06, 2017 by

With the introduction of the new iPhone X, augmented reality has created a significant buzz in the digital world, even being named “the next big thing” in the industry. Researchers and engineers are now pulling graphics off the screen and integrating them into real-world environments. For example, Pokemon Go was one of the first successful applications of AR and has spearheaded the development of many more games and apps utilizing this kind of technology. As technology continues to progress, augmented reality will become prominent in the digital industry.

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