Using a heat map is a great way to understand your visitors’ behavior. By identifying the areas where visitors are spending the most time, you can optimize your pages to increase conversions and growth. If you’re not sure where to start, it’s simple to get started with a heat mapping tool or a spreadsheet. Most heatmaps only take a few minutes to set up, and you can then access reports to see exactly where your visitors are spending most of their time. Heatmaps can become even more powerful when connected to web analytics tools. Continue…

What Is a KPI and How to Choose KPI Marketing Metrics

KPI = Key Performance Indicator

A KPI is a metric that you can use to measure your company’s or campaign’s performance against a predefined target. This metric is often linked to the user experience and can be used to determine if your current levels of service and support are meeting expectations. There are many types of KPIs and choosing the right one depends on your business’s goals. A good key performance indicator is measurable, timely, and contributes to learning and growth. It should also tangibly connect to your business’s goals.

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What Makes an Effective Marketing Strategy?

An effective digital marketing strategy doesn’t just happen. It is the result of audience research, setting the right goals, and crafting the strongest messages.

Find out how to build a powerful marketing strategy of your own below!

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Why Inbound Marketing?

Inbound marketing is the process of attracting customers to you by providing them with high quality, relevant content. This differs from traditional outbound marketing techniques, like commercials and cold calls, that aim to push a message out to anyone and everyone. When executed properly, inbound marketing is both more effective and less expensive than outbound. Continue…

We welcome another acronym with enormous potential–CRO. Conversion rate optimization can define the prosperity of a business, especially in e-commerce. Connect with us to learn more and begin your conversion rate optimization journey today! 

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History will define this season as the time when interacting and engaging digitally became just as successful as direct contact. As challenging as it is to put a pause on life and daily activities, we find ourselves more grateful than ever for the digital connectedness that allows business, communication, and responsibilities to continue remotely. Although not every business is able to make this seamless transition, each does have the opportunity to get creative with their digital presence and find new ways to connect with its customers in the digital space. With digital marketing as our area of expertise, the team at HMG Creative is eager to share the opportunities and tools available to help businesses thrive with their brand, web presence, and digital marketing efforts as the world around us continues to evolve.

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Spoiler Alert: No. But it’s changing.

It’s no secret that we are venturing ever-further into the digital realm. And if 2020 is any preview of what is to come, it doesn’t look like that progression is slowing down. As companies big and small continue to devote larger portions of their budgets to digital marketing, it might be tempting to assume that traditional marketing is going to be left in the dust.  Continue…

Businesses need to ensure that their marketing strategies are continually updated if they are to get the results they hope for. One of the most important trends at the moment is the use of video in digital marketing.

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The importance of marketing for any business is no secret. The real issue can be deciding on whether to hire an external marketing team or to keep your efforts in-house. After all, your marketing strategy determines the overall success of your business, and you want to make the right choice. Ultimately, it’s important for business owners to do the research before deciding, so we broke it down for you!

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Email Marketing

It is estimated that by 2022, the number of email users will grow to 4.3 billion people – that’s half of the world population. *Cough, cough* that’s a lot of potential customers. If you aren’t using email marketing to reach your customers, then you are missing out on a multitude of benefits for your business.

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