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A 2019 Guide for Instagram Business Accounts

Posted on Aug 29, 2019 by Da Jin Kim

Instagram was initially introduced to the digital world in 2010 and quickly gained popularity. A few years later, Facebook took over its ownership with an estimated user count of 1 billion monthly active users. With the number of users rapidly increasing, Instagram was identified as an excellent tool for marketers to promote products, services and ideas. In May 2016, Instagram made a move that shifted culture, launching the Instagram business account – a powerful way for businesses to advertise and market. The feature is available for both IOS and Android globally.

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5 Tips to Increase Your Google SEO Ranking

5 Tips to Increase Your Google SEO Ranking

Posted on Jun 13, 2019 by Da Jin Kim

When it comes to the digital marketing world, SEO is one of the best (and free!) ways to gain more traffic to your website. While paying for posts is great, more and more consumers are getting skeptical about posts that are flagged “sponsored.”For those who aren’t quite sure what the term SEO is all about, it stands for Search Engine Optimization. This basically translates to the organic way of getting your content to show up closer to the top of certain search engines like Google. Continue Reading →

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How to Attract the Right Customers – And Keep Them Around

How to Attract the Right Customers – And Keep Them Around

Posted on Oct 24, 2018 by Sarah Hetrick

Stop wasting time on prospects that don’t want what you offer. It’s time to say goodbye to ad blasting the masses and adopt a more precise approach to gain the right customers.

It’s called inbound marketing, and it starts with identifying strangers – the ones that want your products/services.

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Optimize Your Blog—Integrate a Pillar Page

Optimize Your Blog—Integrate a Pillar Page

Posted on Oct 16, 2017 by Emily Ballard

Just when you thought you had SEO all figured out…

We all know Google has cracked down on keyword stuffing, internal linking and much more when it comes to blog content, but it’s time to make some changes—again. Google’s new algorithms penalize you if your internal links don’t directly expand on another topic. I can already see the organization freaks (much like myself) losing it over this new algorithm, but don’t fret. Run with it by integrating pillar pages.

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Facebook and Instagram Updates: What You Need to Know

Facebook and Instagram Updates: What You Need to Know

Posted on Sep 12, 2017 by Anna Vehslage

Facebook and Instagram are constantly evolving platforms, therefore, the company continues to update algorithms in order to stay ahead of marketers needs. While these updates provide us with new ways to capture our audience, it is challenging to keep up with the latest capabilities and ensure we are capitalizing on every opportunity. This month, Facebook and Instagram are releasing game-changing updates—here’s what you need to know:

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