There are many complex components that make up a well-developed marketing strategy, and without direction, these components will have no connection to one another, and thus lose purpose. Your business’ marketing efforts can get lost in the shuffle of aimless ads and marketing tactics all too easily if your strategy is not well devised. A marketing strategy’s purpose is to bind each component seamlessly; to connect the dots of your objectives, audience, and methods all in a cohesive manner.
Posted on Jul 13, 2017 by Alyssa Zucker
The general concept is that higher value content achieves a higher ranking in search results, which ultimately increases visibility and drives website traffic. Search engine optimization (SEO) gives your site a fighting chance, by aligning its structure and content to the complex algorithms used by search engines. However, these algorithms and strategies are constantly changing, and have thus made it a struggle to keep up. In a quality-focused world of consumer choice, the question arises: is SEO is still relevant?
Posted on May 11, 2017 by Alyssa Zucker
Dashboarding embodies the realms of both art and science. With the ability to present data in a clear and aesthetically pleasing way, dashboards bridge the gap between form and function. It is essentially a tool that aggregates all vital resources needed to make informed decisions and take action. Having previously focused on the potent dashboard of google analytics, creating your own custom dashboard is a powerful way to display useful data, and more.
Posted on Oct 06, 2014 by Callie Musick
First things first: What’s a landing page? A landing page is a page a visitor is directed to after clicking on an ad. It shouldn’t be your company’s home page. Instead, it should exist as a separate webpage with one clear message and purpose, leading visitors seamlessly from the initial ad to a clear call to action, and ideally – to conversions.
Whether creating a new landing page from scratch or trying to rework an existing one for better results, here are a few tactics you can use that have been proven to ramp up landing page conversions:
Posted on May 30, 2013 by James Trumbly
Do you host webinars for your business? Ever found yourself wondering why your attendance is low or whether you could do
a better job with your presentations? Webinars are a great way to get your message out to the right audience, promote interaction with customers, create buzz about your business or product, and increase sales. With just a little finesse, you can make your online events work even harder for your business.