Conversion rate optimisation (CRO) is something that businesses of all sizes need to start taking more seriously. As your digital marketing and SEO efforts become more sophisticated you will attract more visitors to your site – but there’s no use getting lots of potential customers onto a page if they aren’t going to result into a sale. Here are six website upgrades you can use to improve your conversion rates.
29
Jan 2020
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20
Dec 2019
The Benefits of Having a Marketing Strategy
Posted on Dec 20, 2019 by Thalia R. Carrillo
Having a clear and concise marketing strategy is essential to any business. A marketing strategy is the roadmap to overall success. Success can be measured in a multitude of ways, but often it means to reach a targeted audience. Whether you’re looking to gain new or returning customers or improve your online engagement, having a roadmap will ensure that you are adequately growing and evaluating your business and reaching your goals.
30
Oct 2019
Why an External Marketing Team is the Right Move for Your Business
Posted on Oct 30, 2019 by Thalia R. Carrillo
The importance of marketing for any business is no secret. The real issue can be deciding on whether to hire an external marketing team or to keep your efforts in-house. After all, your marketing strategy determines the overall success of your business, and you want to make the right choice. Ultimately, it’s important for business owners to do the research before deciding, so we broke it down for you!
16
Oct 2019
Conquering an Email Marketing Campaign
Posted on Oct 16, 2019 by Thalia R. Carrillo
Email Marketing
It is estimated that by 2022, the number of email users will grow to 4.3 billion people – that’s half of the world population. *Cough, cough* that’s a lot of potential customers. If you aren’t using email marketing to reach your customers, then you are missing out on a multitude of benefits for your business.
01
Oct 2019
Learn SEO on the Go
Posted on Oct 01, 2019 by Thalia R. Carrillo
Everyone uses search engines, but not everyone runs a website or owns a business. Not everyone who runs a website or owns a business is up-to-speed with Search Engine Optimization (SEO) practices, and that’s okay! Gaining site traffic and making your way up the rankings of a Google search results page takes time. Continue Reading →
08
Jul 2019
Make It or Break It: Company Culture
Posted on Jul 08, 2019 by John Paulsen
“Culture eats strategy for breakfast” – Peter Drucker
There is some debate whether Drucker actually said this but since his passing, we’ll never know. Either way, it’s a safe assumption that he believed it.
The Importance of Company Culture
If culture is so important, do you think it’s disingenuous to strategize it? After all, transforming a company’s culture can be one of the toughest undertakings an organization can assume. I’ve seen plenty of organizations that have tried basically everything with little success.