Welcoming, SEO Specialist, Matt Benevento!

We’re happy to welcome SEO Specialist, Matt Benevento, to our team! As an SEO Specialist, Matt will assist in offering more in-house web solutions and services to our clients. Matt is a friend and former co-worker of our Front-End/Visual Designer, Mauro Lopez, and our Senior Visual Designer, Blaine Bowers. Thereby, we’ve been hearing good things about Matt for quite some time.



Introducing, Becca Miles!

The HMG Creative team has gained a new team member and we’re more than thrilled about it! We’re happy to introduce Becca Miles as our new Visual Production Designer. Becca is filling a new role to support HMG’s longstanding partnership with one of our Fortune 500 enterprise clients. She’ll be working collaboratively with our design team, offering experience in visual design and HTML to provide digital production for the client’s web projects.


Make It or Break It: Company Culture

“Culture eats strategy for breakfast” – Peter Drucker

There is some debate whether Drucker actually said this but since his passing, we’ll never know. Either way, it’s a safe assumption that he believed it.

The Importance of Company Culture

If culture is so important, do you think it’s disingenuous to strategize it? After all, transforming a company’s culture can be one of the toughest undertakings an organization can assume. I’ve seen plenty of organizations that have tried basically everything with little success.


Corporate Culture: From Product to People

Culture; a word that has taken the corporate world by storm in the last decade. From how workplaces communicate, dress and think to the personalities they boast to their audiences, people are beginning to place labels on certain companies and their brands as a result of the people that represent them. Research shows that a company’s “culture”, is now one of the leading determining factors of candidate fit in hiring and recruitment practices.


Rebranding—Sharing Our Experience

Scaling a business can happen intentionally, or otherwise, unintentionally. Either way, you’re going to have to manage pretty big changes. For us, this means expanding our services, refreshing our entire brand, revamping our website, moving into a bigger office and welcoming new members to our team. Needless to say, we’ve been busy! Throughout our growth and rebranding experience, we’ve really taken a step back to evaluate our core values and focus on why we do what we do. At the end of the day, what we find to be most rewarding is building relationships and sharing the joy of flourishing in doing what we love. Our team finds great value in truly getting to know our clients’ stories on a personal level and authentically producing premium deliverables so that their businesses can succeed.


Identifying Your Target Market

Identifying your target market isn’t easy, and it takes time. Once you’ve identified your target market, you need to get in front of them, grab their attention and give them a relatable reason for why they should choose your product or service. This is where it gets tricky–it is up to you to also give your customer something in return for their attention. In other words, you had better know your audience.