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Purpose: You Should Give a Sh*t

Purpose: You Should Give a Sh*t

Posted on Jul 12, 2019 by John Paulsen

“Purpose Driven Creative” – We say that to clients all the time. We discover, design and develop with a client’s core purpose as our compass.

Honestly, most clients don’t really care. No seriously, many don’t give two shits about the purpose behind their brand culture, their web presence, or their marketing strategy. I’ve sat in plenty of meetings with great people who don’t understand the idea of purpose as it relates to their business. I’ve spent countless pitch calls defining the difference between brand identity/logo colors and a comprehensive brand strategy. Most don’t get it.   Continue Reading →

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Here’s How Creatives Do Halloween…

Here’s How Creatives Do Halloween…

Posted on Oct 31, 2018 by Sarah Hetrick

In an organization built on creativity and imagination, when occasions arise to display our uninhibited ingenuity, there’s no stopping the forces that are unleashed. Halloween especially. Continue Reading →

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How The Big Brands Leveraged Wimbledon and the World Cup

How The Big Brands Leveraged Wimbledon and the World Cup

Posted on Jul 19, 2018 by Courtney Bateson

With Wimbledon and the World Cup being two of the world’s most famous sporting events, they are lucrative opportunities for marketers to get their brands in front of a global audience. From ad campaigns to competitions, limited edition collections to in-store activations, marketers of the big brands have been making effective use of their budgets to associate themselves with these events and engage with their audience, in hopes that they will raise brand awareness and more importantly, get a return on investment.

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7 Inspiring Podcasts For Your Commute To Work

7 Inspiring Podcasts For Your Commute To Work

Posted on Jul 17, 2018 by Courtney Bateson

Using your commute time to be productive can be difficult when public transport isn’t an option. Whilst driving, you can’t read, write or exercise, but you can listen to audio content and still keep your eyes on the road. Fortunately, there has been a surge in quality podcasts throughout the past few years, so now you can gain knowledge while multitasking, and become an expert on a topic without having to find that extra time in your day.

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Q&A with James Trumbly, HMG’s Founder & Managing Partner

Q&A with James Trumbly, HMG’s Founder & Managing Partner

Posted on Jul 06, 2018 by Courtney Bateson

Here at HMG, we’ve found that it’s important to evolve over time in order to achieve longevity. Trends change so rapidly, and so we’ve always emphasized the importance of staying relevant.

Whether it be about our personal or professional lives, we are constantly learning new things from each other by asking for advice and information. After all, ‘everybody knows something you don’t’.

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Corporate Culture: From Product to People

Corporate Culture: From Product to People

Posted on Jun 27, 2018 by Natalie Matthews

Culture; a word that has taken the corporate world by storm in the last decade. From how workplaces communicate, dress and think to the personalities they boast to their audiences, people are beginning to place labels on certain companies and their brands as a result of the people that represent them. Research shows that a company’s “culture”, is now one of the leading determining factors of candidate fit in hiring and recruitment practices.

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