HMG Recs: What We’ve Been Loving Lately

Many of us are still adjusting to the lifestyle of working from home and putting our social lives on pause. Our living rooms have turned into our gyms and our kitchen tables have become work stations. Let’s be honest, the most fun some of us are having is going to the grocery store twice a month. It can be really difficult to find a good work-life balance when our homes and our workspaces are morphed into one. It’s important that we take time out of our days to unwind and have some fun. So, we’ve come up with a few recommendations for some entertainment that we think you’ll love.

Continue…

5 Tips to Boost Productivity While Working from Home

A happy workspace is a productive workspace, but how can you make sure it’s a happy place, to begin with? Everyone has days when they’re less motivated than others, especially when working from home during a worldwide pandemic, so is there anything that can be done around the home office to ensure you’re being as productive as possible?  Put simply, yes there is. From creating the right working climate to utilizing the power of plants, there are a number of workplace-based ideas you can utilize to encourage productivity. Listed below are a few great ideas to get you started.  Continue…

Purpose: You Should Give a Sh*t

“Purpose Driven Creative” – We say that to clients all the time. We discover, design and develop with a client’s core purpose as our compass.

Honestly, most clients don’t really care. No seriously, many don’t give two shits about the purpose behind their brand culture, their web presence, or their marketing strategy. I’ve sat in plenty of meetings with great people who don’t understand the idea of purpose as it relates to their business. I’ve spent countless pitch calls defining the difference between brand identity/logo colors and a comprehensive brand strategy. Most don’t get it.   Continue…

Marketing Strategies For Nonprofits: Creating Return For Donors On A Budget

Unlike for-profit corporations, nonprofit organizations have much smaller budgets for marketing and advertising than some may anticipate. Unfortunately, many people tend to view these expenses as counter to the reasons they originally gave to a certain cause. As companies are forced to become more transparent in the age of clear and precise communication as well as more personal producer-consumer relationships, people are wanting to see their money go directly towards the receivers of work done by organizations which they decide to give to. Nowadays, these donations are seen more as an investment than just a gift. Although it is understandable that donors give to see results, nonprofits struggle with a lack of ability to grow their reach because of their hesitancy to fund campaigns which have the potential to do so.

Continue…

HMG Named In The Top 5 Creative Agencies Of ATX On Clutch

Another year of work under our belt and another Clutch award at our feet. HMG is proud to announce that we have been named one of Austin’s top 5 creative agencies for the fourth year in a row! We are honored to stand among some of the leading agencies in such a competitive field right here in the lone star state.

Continue…

Cannes Lions 2018: The Campaigns for Change

Cannes Lions International Festival of Creativity is the world’s biggest event for the creative, marketing, entertainment, design and tech industries. Held every year in the South of France, the five-day festival includes talks, workshops, networking events, classes and also incorporates the awarding of the ‘Lions Awards’. The Lions are the most prestigious and established awards in the creative and marketing communications industries – a trophy is the ultimate achievement and puts winners among the world’s elite.

Continue…

Celebrating 15 Years: The History of HMG Creative

HMG Creative is proud to celebrate fifteen years of delivering its award-winning marketing services!

As we embark on this milestone, we thought we’d share a little more information about our background so you can get to know us better.

Continue…

Corporate Culture: From Product to People

Culture; a word that has taken the corporate world by storm in the last decade. From how workplaces communicate, dress and think to the personalities they boast to their audiences, people are beginning to place labels on certain companies and their brands as a result of the people that represent them. Research shows that a company’s “culture”, is now one of the leading determining factors of candidate fit in hiring and recruitment practices.

Continue…

Q&A with James Trumbly, HMG’s Founder & Managing Partner

Here at HMG, we’ve found that it’s important to evolve over time in order to achieve longevity. Trends change so rapidly, and so we’ve always emphasized the importance of staying relevant.

Whether it be about our personal or professional lives, we are constantly learning new things from each other by asking for advice and information. After all, ‘everybody knows something you don’t’.

Continue…