Cannes Lions 2018: The Campaigns for Change

Cannes Lions International Festival of Creativity is the world’s biggest event for the creative, marketing, entertainment, design and tech industries. Held every year in the South of France, the five-day festival includes talks, workshops, networking events, classes and also incorporates the awarding of the ‘Lions Awards’. The Lions are the most prestigious and established awards in the creative and marketing communications industries – a trophy is the ultimate achievement and puts winners among the world’s elite.

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International Women’s Day: 5 Inspiring Female-Founded Brands

Today is #InternationalWomensDay, a day dedicated to celebrating the social, economic, cultural and political achievement of women. In honor of this, we have compiled a list of inspiring, female-built brands that are changing the game. We recommend having Destiny’s Child or Rihanna playing in the background as you read.

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7 Tips for Marketing to Millennials

Marketing to Millennials all starts with understanding them as a consumer demographic. Millennials, also known as generation Y, consist of those who were born between the early 1980’s and early 2000’s. They are heavily influenced by digital technology, the information revolution, globalization and social media.

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Taking A Stand As A Brand: The Corporate Role In The Social World

Feeling like the corporate world is becoming the political world? Every action we take and every move we make may be judged as a reflection of our beliefs and values. Day to day, we are contemplating the balance between our desire for better practices and policies for the good of society and our habits of mass consumerism. Is there a way to achieve a complementary system where companies serve as soapboxes for social change and buyers are not forced into a structure of commerce based on ethics?

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Meet Natalie, The New Kid on The Block

Hi! My name is Natalie Matthews and I am ecstatic to begin as the new social media and marketing intern at HMG Creative, this semester. Born and raised in Clear Lake, Texas, I have enjoyed dancing competitively for twelve years with my older sister and traveling alongside the rest of our family in our free time. I am an avid cooking show viewer, occasional chef for one and dedicated consumer of all things sweet. You can often find me making my way around Town Lake while listening to some of my favorite artists, ranging from Frank Sinatra to Katy Perry. I am passionate about empowerment, the alleviation of poverty, education and positive living.

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The Gift of Giving: Corporate Social Responsibility’s Effect on Branding Strategy

This year, we saw a one-minute Super Bowl spot from Toyota featuring a Paralympic athlete and the journey she took to increase her chances of winning a gold medal. Heartwarming and inspiring—no cars were featured in the ad, which promoted the phrase, “When we’re free to move, anything is possible.” So what does this say about what we value as consumers? Are features and benefits our main concern? The fact is, in a world with so much variety, availability, and interconnected commerce, we subscribe to the brands we choose to invest loyalty in, not the products we choose to buy.

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How To Stay Organized In A Busy Environment

Let’s be honest, life is hectic. Between work, home, kids (if you have them) and trying to have a social life, everything can blend together and it can become hard to stay organized. While work-life balance is important, work is a large contributor to our attitude, happiness and overall outlook on life. If you are one that wears many hats at work, here are five ways to relieve the stress of having what seems like one million things to do. Disclaimer: random tedious and sometimes unpleasant things are inevitably going to pop up, but turning these tips into habits will make it more bearable.

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HMG’s Founder Raises Money for Children in Haiti

Imagine going on a 100-mile bike ride in the middle of the summer in Wichita Falls, Texas—sounds excruciating, right? That’s exactly what these cyclists are doing in The Hotter’N Hell bike race in order to raise money for children in Haiti and the Dominican Republic. Riding 100 miles in one day in the middle of Texas does not compare to the pain and suffering these children go through without proper healthcare.

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HMG Named Leading Digital Marketing Agency

For the third year in a row, HMG Creative has been named one of the top digital marketing agencies in Texas. Clutch is a research and review firm that identifies and ranks top service agencies that produce high-quality results for their clients. The ranking is based on a matrix of factors which include company experience, client list, industry recognition, market experience, and client reviews.

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Eight Major Benefits of Work-Life Balance

According to Thrive Global, work-life balance is at the top of employee’s wish lists when it comes to overall happiness in the workplace. This study shows that people who have flexible schedules are more likely to keep their work schedule consistent and under control, as well as maintain a healthy home lifestyle. Ironically, the same study highlights the fact that even work-life experts struggle to sufficiently balance work and life.

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