There’s absolutely nothing worse than having to search through hundreds of words just to find the answer that you’re looking for. Much like us, readers will quickly turn away from your page if the answer they’re looking for is not readily available. For this exact reason, paying attention to the typographic hierarchy of your paper is super important to keeping readers engaged. In case you’re not familiar with the phrase, “Typographic Hierarchy” is basically just a fancy term for organizing the information in your writing based on importance. Whether you’re writing an important editorial or designing a concert flyer, you can achieve typographic hierarchy using these four tactics: Continue Reading →
Posted on Feb 12, 2019 by Da Jin Kim
Posted on Jan 30, 2019 by Da Jin Kim
Whether you’re writing a proposal, newsletter, or even a blog, the top thing on your mind is probably not changing the alignment of your document from its default setting. However, sometimes it’s not the best idea to stay on the ever-so-safe left-justified setting. Consider this: the way in which your page is justified and even the width of your paragraph can have a huge impact not only on the appearance of your writing but also on its readability. Rather than leaving it up to Microsoft or Google to choose the best setting, here’s a quick rundown on how to align your writing documents to make sure people aren’t simply skimming through your valuable content:
Posted on Jan 25, 2019 by Da Jin Kim
Typography is more than the font you picked for the last blog you wrote. When done right, typography will set a tone for your brand. It can be light and fun or serious and formal. Simply stated, typography is defined as the style or appearance of your writing.
Posted on May 23, 2016 by Jenna Meltzer
This past semester brought about a lot of changes to my life. While most of my friends decided to study abroad for the second semester of their junior year, I chose to stay in Austin, focus on my studies and get an internship. As winter break came to a close and the semester was about to begin, I started to doubt my decision to not go abroad. Did I just miss out on a once-in-a-lifetime opportunity? Will I regret staying in Austin while my friends travel the world? Taking a deep breath, I dove into second semester with as much optimism as I could.