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The Intern’s Farewell

The Intern’s Farewell

Posted on Dec 06, 2017 by Anna Vehslage

As my final semester of college comes to an end, I’ve had the chance to reflect on all the opportunities I have been given along the way that exceeded just my education. While I have had prior internships, HMG Creative was a unique challenge for me that I will be forever grateful for. Working with HMG, I got exposed to inbound marketing, a topic that I had not yet covered in school or working for other agencies. Not only has HMG connected me with the digital industry, it has motivated me further to pursue a career in this field.

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Making the Most Out of LinkedIn

Making the Most Out of LinkedIn

Posted on Feb 06, 2014 by Emily Weeks

Do you have a LinkedIn account? If the answer is yes, continue on. If no, stop what you’re doing (presumably reading this blog post), and take 5 minutes to create an account – trust me – you’ll thank me in the future.

Now, safely assuming everyone reading this has a LinkedIn account, the question remains: “How can I make the most out of my time on it?” It doesn’t have the entertainment appeal of Facebook or Twitter, it doesn’t have the visual appeal of Instagram or Pinterest. Truth be told, it might not be the social media site you spend hours a day on. But that being said, the value you get out of 30 minutes on LinkedIn may be far greater than the 2 hours you spend mindlessly scrolling through your Instagram feed.

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Maintaining an Online Social Media Presence

Maintaining an Online Social Media Presence

Posted on Oct 24, 2013 by Emily Weeks

Maybe you stumbled upon this post because you check the HMG blog regularly (if so, kudos!). But most likely, you saw one of our posts on either our Facebook or our Twitter linking you here directly—the effects of social media are everywhere. A couple of months ago, we posted a blog post about the importance of having a good web presence. To expand on this, having an online presence across a multitude of social media platforms enables us to have greater reach, interaction and overall engagement. Here are a few brief tips to consider when establishing and maintaining your online social media presence:

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Woot Woot for HootSuite!

Posted on Dec 14, 2012 by Stacey Donelan

 

If you’ve never heard of this odd application before, never fear (I was just introduced to it a few months ago)!  Once you get started, it’s a piece of cake.  For those of you that love organization, it’s a wonderful tool for you to manage all of your social media platforms in one easy place.  Although there are a few different types of HootSuite accounts, the version we will be investigating will be the basic account.

So let’s start with the basics.  All you need to do is go to hootsuite.com and create an account.  This doesn’t require much but an email, name and password.

Once you’re logged in, you’ll start by adding a social network.  As you can see, the three networks you are initially offered are Twitter, Facebook and LinkedIn.  By clicking on “add a different social network”, you are given many more options, such as: Google+, foursquare, WordPress, MySpace and mixi.

Choose the account you wish to sync first, allow HootSuite permission to that account and voila!  You should see something like this:

You can either compose or schedule a message by clicking in the “Compose message” box.  You will need to select your account by searching in the box which is right next to message composition.  To schedule, choose the calendar icon and pick your desired date and time.

If you would like to make any changes or view your scheduled items, choose the arrow icon located on the far left Dashboard.

To add on additional accounts.  Select the “+” tab at the top of the page.  You will then see the option to “Add Stream.” With the basic account, you are allowed up to FIVE different streams.  (Other accounts will allow for more streams depending on the price.)

You should now be able to complete the basic functions of HootSuite!  Can I get a woot, woot?!  If you’d like to learn more, you can always check out the free online tutorial they offer every member or contact us and we’d be happy to help.  Good luck!

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Why (social) communication is the key to selling!

Posted on Nov 15, 2012 by Daniel Alvarez

We live in a digital age, the age of communication and instant information. What once took hours, even days to reach people across the globe now only takes a few quick keystrokes and a matter of seconds. But don’t let me bore you with what you already know. What I’m really trying to get at is the fact that, when approached correctly, social networks are viable channels for sales and endless opportunities are within arm’s reach. All sales and business development professionals should consider leveraging this global social trend to broaden their sales funnel or you may one day, find yourself obsolete.

Back In The Day

In our grandparent’s time, business was conducted on a very personal level. The local baker knew what type of bread each family preferred, the butcher began cutting your favorite cuts as soon as he saw you walk through the door, everyone and I mean everyone, knew each other. This was relationship building at its best. Businesses across the globe lost this personal touch as time went on and our world grew a little bigger and busier. Until now.

7 Billion Strong

Yes, our world is no mere village, with over 7 billion inhabitants of planet Earth we are larger and more spread out than ever. Yet, with the advent of social media and its popularity, we have built a global network in which we are all connected; social communities like Facebook , Linkedin and Twitter unite millions of active citizens from all corners of the globe. In addition, smartphones are becoming commonplace in people’s lives allowing interconnectivity with the world whenever and wherever you are. This remarkable and ever-changing technology leads to one thing: communication. And as a business owner, salesperson or marketing executive this is key to reaching a broader audience and more importantly, building a closer relationship with your existing clients and prospects. Learn more about Advanced Telecom Systems to find out its benefits.

Laying The Groundwork

Get to know your social network, it’s great to have 2,000 followers but it’s best to have 200 that you truly know and engage with. Find out about their life, their work and their hobbies. Talk to them as you would a colleague or close friend; let them know you’re listening and that you care about what they have to say. After all, people just want to be heard. This is all part of that “relationship building” I was talking about earlier. So once you build that foundation of trust and friendship, you’ll be more credible when you pitch your business and its services. I say pitch with light reserve as you shouldn’t be pitching your business on social networks- it’s spammy. However, leads don’t always just fall in your lap so use your social network wisely to target specific companies or individuals who could benefit from your product or service. In addition, a humble tooting of your horn from time to time is highly recommended. Design an awesome project that just got posted in the city’s newspaper? Sealed a deal with a major distributor? Your new hire is kicking butt left and right? Toot that horn, baby! You’ll find that not only are people more likely to ‘Like’ and share your post but it also may strike a chord with a reader causing them to pick up a phone and call you directly.

Regardless of what channel you use, never forget that personable, peer-to-peer communication is key. Remember, it’s not about you, your business or your products it’s about your followers, their life and their interests.

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Does Your Business Really Need Google+?

Posted on Oct 10, 2012 by James Trumbly

Twitter and Facebook have been well-established as the twin pillars of social media for what amounts to eons in the rapidly evolving technological world. Now, after an epic Google Buzz fail, Google has launched their newest attempt to run with the big dogs: Google+. The questions being asked by many businesses include “Do I really need a third networking site? Will it be a good investment in the long term? Does anybody actually use Google+?” Let’s address these questions one at a time.

Do I Really Need a Third Networking Site?

“Need” is a relevant term, but Google+ does offer some unique features that Facebook and Twitter don’t:

  • Circles—Circles allow you to categorize all your contacts into groups. You can share posts with all your contacts or you can cater your content to those within a particular circle.
  • Hangouts—Hangouts are like video chat on steroids. They allow you to chat with up to nine other Google+ users, even those who aren’t currently connected to you (a great feature for brand exposure). Hangouts are ideal for webinars, group discussions, and question/answer sessions.
  • Google Indexing Benefits—Google is the search engine king, and you can bet they will integrate Google+ into their indexing algorithms. For the best exposure, you have to play the game their way.
  • Saved Searches—Type a keyword into the search feature and find all content relevant to your brand or another topic of interest. These searches can be saved and displayed in your sidebar to keep you up-to-date on all the latest conversations.

Will Google+ Be a Good Investment in the Long Term?

To date, Google+ remains significantly smaller than Facebook. But that’s not necessarily a bad thing. On Facebook, you’re competing with a huge conglomeration of events, photos, updates, and more; Google+ tends to be more informational, meaning that you can get your message out to the people who really want to hear what you have to say. It’s also a good bet that Google+ will eventually be integrated with all of Google’s other offerings: Google Places, search, images, and more. All of which makes it a good investment for businesses.

Does Anybody Actually Use Google+?

So far, 90 million users have accounts with Google+. And because every gmail user automatically gets an account, you can expect that number to grow. Sixty percent of those users log in every single day (compared to just 50% who log into Twitter every day), and eighty percent log in once a week.

Google+ is a growing network whose ultimate reach has yet to be established. Its unique features make it a good investment for businesses as social media becomes increasingly integrated into the daily lives of average people. Should you invest? You bet.