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How Social Media Marketing Can Improve Brand Reputation

How Social Media Marketing Can Improve Brand Reputation

Posted on Feb 18, 2019 by Da Jin Kim

In today’s world, social media remains one of the most dominant digital topics, as leading platforms continue to expand their audiences and account for a growing share of consumers’ time spent on the web.

Considering nearly half of social media users tend to share other people’s content more than their own, the way in which businesses use social media as a marketing tool is highly imperative to their success. Continue Reading →

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How to Use Email Marketing to Build Brand Awareness

How to Use Email Marketing to Build Brand Awareness

Posted on Jan 15, 2019 by Sarah Hetrick

Essentially, brand awareness is the level of consciousness that people have with your brand. It’s a measure of how easily people recall your brand when thinking about a product or service.

If you want to successfully build brand awareness, then email marketing is the way to go. Why? Because email marketing allows you to reach people on a channel they use several times every single day.

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How to Attract the Right Customers – And Keep Them Around

How to Attract the Right Customers – And Keep Them Around

Posted on Oct 24, 2018 by Sarah Hetrick

Stop wasting time on prospects that don’t want what you offer. It’s time to say goodbye to ad blasting the masses and adopt a more precise approach to gain the right customers.

It’s called inbound marketing, and it starts with identifying strangers – the ones that want your products/services.

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Introducing Sarah, Newest Member of the HMG Team

Introducing Sarah, Newest Member of the HMG Team

Posted on Sep 10, 2018 by Sarah Hetrick

Following a scintillating Austin summer of endless sunshine, late nights, and outdoor adventures, I’m excited to be kicking off my newest adventure as Marketing Coordinator with HMG Creative!

Originally a Phoenix native, I bravely ventured into the unknown territory of Texas for college in 2006 and never looked back. After a 12 year expedition of all things Dallas, my insatiable curiosity lured me off to the rolling hills of central Texas and landed me in our state’s exploding capital – Austin.

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How The Big Brands Leveraged Wimbledon and the World Cup

How The Big Brands Leveraged Wimbledon and the World Cup

Posted on Jul 19, 2018 by Courtney Bateson

With Wimbledon and the World Cup being two of the world’s most famous sporting events, they are lucrative opportunities for marketers to get their brands in front of a global audience. From ad campaigns to competitions, limited edition collections to in-store activations, marketers of the big brands have been making effective use of their budgets to associate themselves with these events and engage with their audience, in hopes that they will raise brand awareness and more importantly, get a return on investment.

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Turn Strangers Into Advocates With Inbound Marketing

Turn Strangers Into Advocates With Inbound Marketing

Posted on Jul 11, 2018 by Courtney Bateson

It’s no secret that Inbound Marketing drives leads for business, but in order for this to happen, marketers must first understand the inbound methodology. So whether you’re completely new to inbound marketing or you’re just looking for some inspiration for your existing strategy, you’ve come to the right place.

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