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Corporate Culture: From Product to People

Corporate Culture: From Product to People

Posted on Jun 27, 2018 by Natalie Matthews

Culture; a word that has taken the corporate world by storm in the last decade. From how workplaces communicate, dress and think to the personalities they boast to their audiences, people are beginning to place labels on certain companies and their brands as a result of the people that represent them. Research shows that a company’s “culture”, is now one of the leading determining factors of candidate fit in hiring and recruitment practices.

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The Gift of Giving: Corporate Social Responsibility’s Effect on Branding Strategy

The Gift of Giving: Corporate Social Responsibility’s Effect on Branding Strategy

Posted on Feb 28, 2018 by Natalie Matthews

This year, we saw a one-minute Super Bowl spot from Toyota featuring a Paralympic athlete and the journey she took to increase her chances of winning a gold medal. Heartwarming and inspiring—no cars were featured in the ad, which promoted the phrase, “When we’re free to move, anything is possible.” So what does this say about what we value as consumers? Are features and benefits our main concern? The fact is, in a world with so much variety, availability, and interconnected commerce, we subscribe to the brands we choose to invest loyalty in, not the products we choose to buy.

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