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HMG Creative Wants to Help

HMG Creative Wants to Help

Posted on Mar 18, 2020 by Thalia R. Carrillo

The world around us is different than it was yesterday. It is a frightening time for all of us, with the uncertainty of our health and well-being looming over our heads. For many people, it isn’t just our health that concerns us, but our jobs, businesses, and the state of the economy. All around us, it’s quiet. Restaurants, bars, and public spaces are empty. There’s no traffic on the streets. But if you turn on the television or log in to social media, the world seems louder than ever. We are transitioning our daily lives into the digital space, whether that means working from home or conducting business online. As a digital marketing agency, HMG Creative recognizes the need for businesses to communicate with customers and present themselves at their highest capabilities online right now. We want you to know we’re committed to doing our best to ensure that happens for you. Continue Reading →

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Corporate Culture: From Product to People

Corporate Culture: From Product to People

Posted on Jun 27, 2018 by Natalie Matthews

Culture; a word that has taken the corporate world by storm in the last decade. From how workplaces communicate, dress and think to the personalities they boast to their audiences, people are beginning to place labels on certain companies and their brands as a result of the people that represent them. Research shows that a company’s “culture”, is now one of the leading determining factors of candidate fit in hiring and recruitment practices.

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The Gift of Giving: Corporate Social Responsibility’s Effect on Branding Strategy

The Gift of Giving: Corporate Social Responsibility’s Effect on Branding Strategy

Posted on Feb 28, 2018 by Natalie Matthews

This year, we saw a one-minute Super Bowl spot from Toyota featuring a Paralympic athlete and the journey she took to increase her chances of winning a gold medal. Heartwarming and inspiring—no cars were featured in the ad, which promoted the phrase, “When we’re free to move, anything is possible.” So what does this say about what we value as consumers? Are features and benefits our main concern? The fact is, in a world with so much variety, availability, and interconnected commerce, we subscribe to the brands we choose to invest loyalty in, not the products we choose to buy.

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