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Marketing & Advertising: Can You Name the Difference?

Marketing & Advertising: Can You Name the Difference?

Posted on Mar 27, 2019 by Da Jin Kim

Although advertising and marketing are often used interchangeably, the two terms represent different aspects of the business process. While marketing encompasses the entire process of selling a product or service to a certain audience, advertising focuses on a particular facet of this process.  Continue Reading →

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Is your website holding back your business? 8 signs it’s time for a redesign…

Is your website holding back your business? 8 signs it’s time for a redesign…

Posted on Nov 02, 2018 by Sarah Hetrick

Your business is thriving. The company is growing, attracting new customers, and leading in its industry. You’re on the verge of your next level of business achievement – but are you really tapping into all the potential available for your brand? As an innovative business, your digital footprint is a crucial part of amplifying your ultimate success. If your business is on the cusp of expansive growth but your website fails to reflect your progress, it could be hurting business more than you realize.

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The Importance of Ongoing Web Maintenance

The Importance of Ongoing Web Maintenance

Posted on Aug 16, 2018 by Courtney Bateson

When a website is launched, many like to think it’s a finished product and the work is complete. However, the reality of the situation is that websites are like houses and cars – they require ongoing maintenance to keep them fully functioning and up to date.

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GDPR (General Data Protection Regulation): What Does It Mean For My Website?

GDPR (General Data Protection Regulation): What Does It Mean For My Website?

Posted on Aug 02, 2018 by Brandon Zeek

In the wake of the May 25th deadline for GDPR compliance, many brands were left wondering about what they should do to comply with this new European data protection regulation. With advice on the internet ranging from ‘do absolutely nothing’ to ‘pay a consulting company to audit your website and integrate GDPR-specific solutions’, it’s easy to understand why people are confused.

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Turn Strangers Into Advocates With Inbound Marketing

Turn Strangers Into Advocates With Inbound Marketing

Posted on Jul 11, 2018 by Courtney Bateson

It’s no secret that Inbound Marketing drives leads for business, but in order for this to happen, marketers must first understand the inbound methodology. So whether you’re completely new to inbound marketing or you’re just looking for some inspiration for your existing strategy, you’ve come to the right place.

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Why It’s Worth Investing in a Custom Website

Why It’s Worth Investing in a Custom Website

Posted on Jul 10, 2018 by Courtney Bateson

In today’s digital world, your website is one of the most important marketing tools for your business – every move you make usually refers back to it in one way or another. With more and more DIY template-based websites being launched every day, many business owners are faced with the question of whether or not they should invest in a custom website designed and developed by professionals.

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