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Another Longhorn at HMG

Another Longhorn at HMG

Posted on Aug 30, 2017 by Anna Vehslage

What’s up? My name is Anna Vehslage and I am thrilled to join the team at HMG Creative as the new Marketing & Social Media intern. I am entering my senior year at the University of Texas at Austin and will graduate in May with a B.S. in Advertising Management and a Certificate in Business Foundations. Born and raised in Dallas, Texas, I made my way to Austin in 2014 as a 3rd generation Longhorn. Although the football team has been disappointing, I still have high hopes they will pull it together for my final season as a student #TeamHerman. I will be sad to leave my 40-acre home in nine short months, but I know “What starts here, changes the world.” When I’m not studying or at work, you can find me at pilates just before I scarf down my weekly cheeseburger—I’m all about a balanced diet.

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Five Tips for Branding on Social Media

Five Tips for Branding on Social Media

Posted on Jun 13, 2017 by Emily Ballard

Brand strategy as a concept can often be bit murky or esoteric. Whether you’re an established business or an individual searching for a more prominent way to self-brand, it can be difficult to identify a starting point and select a course of action. Social media offers endless opportunity for engagement, so maintaining a cohesive presence across platforms can be daunting. It’s important to remember that your strategy is your anchor, and keeps your team in sync with how your brand interacts with the world.

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Seven TED Talks on the Power of Collaboration

Seven TED Talks on the Power of Collaboration

Posted on Jun 06, 2017 by Emily Ballard

A great amount of research has gone into exploring the benefits of collaboration. In the talks listed below, seven experts explore where ideas can lead through collaboration and open-source solutions. They discuss how multibillion-dollar companies incorporate collaboration in the workplace today, where we could be as a society with increased daily collaboration and where human communication might go as technology advances. They also share personal experiences from using and contributing to open-source information, how it led to mass collaboration and their results.

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What’s Booming in Austin?

What’s Booming in Austin?

Posted on May 30, 2017 by Emily Ballard

Earlier this year, U.S. News ranked Austin, Texas the best place to live in the United States. The city is growing faster now than ever, and people are wondering what is drawing such a large crowd to Austin. Along with it being the Live Music Capital of the world, Austin’s job market is thriving and businesses are flourishing. U.S. News analyzed the cost of living, job market, quality of life and desirability to determine rankings which resulted in Austin being the most desirable place to live in 2017.

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How We Work With Clients

How We Work With Clients

Posted on May 16, 2017 by Emily Ballard

Finding the right agency can be a difficult and stressful process, usually due to several factors simultaneously in motion. You may need help developing a branding strategy before it’s time to begin the web project, or you may need to coordinate ongoing marketing efforts, such as PPC or retargeting, within the scope of a much larger project that is already underway. It can also be tough to choose an agency that fully understands and harmonize your story, brand and culture consistently through every single project. However, the right fit is usually self-evident, meaning that you’ll know when you’ve found the right one.

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How an Old Business Can Attract New Clients

How an Old Business Can Attract New Clients

Posted on Apr 11, 2017 by Alyssa Zucker

Can an old dog learn new tricks? The answer is yes, and with all due respect, your business may be an old dog. Just because your business has stood the test of time and remained strong doesn’t mean there is not room for improvement. The business world does not stand still, and in order to keep up with its constant need to move and change, your business needs to adapt to it. Among other elements of business, methods for attracting clients seem to shift rapidly in line with cultural and market forces.

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