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How to Optimize for Conversions Without Ruining your SEO

How to Optimize for Conversions Without Ruining your SEO

Posted on Mar 10, 2020 by Thalia R. Carrillo

Conversion rate optimization (CRO) and search engine optimization (SEO) are seen as integral to the success of a business online – but this can be something of a problem because in some instances the best practice guidelines for each can contradict each other. 

SEO focuses on making changes to a business’ website in order that it ranks higher on Google. This is vital in getting more traffic to your site; more traffic means far more potential customers. CRO is the discipline that attempts to get more sales on the site – after all, there is no getting lots of people on your site if no-one is buying. 

But the real question is how well it is possible to manage both of these activities at once. Each of them is necessary for the smooth running of your business – so how do you deal with the fact that they don’t always appear to work together? Here we take a look at some of the important ways that you can optimize for conversations while still improving your SEO. 

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Web Design Trends to Watch for in 2020

Web Design Trends to Watch for in 2020

Posted on Jan 15, 2020 by Thalia R. Carrillo

The new decade brings a new boldness with it. This new invigoration can be seen everywhere — from TV ads to billboards, and especially to web design. Each new year is an opportunity for reinvention, and that’s most true for 2020. The pressure is on to stand out in many saturated industries, but the one thing all businesses have in common is their brand. As businesses and web design companies aim to establish a robust online presence, here are some of the biggest web design trends to watch for in 2020. You just might be inspired to implement some of them!

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A Year in Review

A Year in Review

Posted on Jan 08, 2020 by Thalia R. Carrillo

“In this industry, you either evolve or become obsolete. I’m constantly learning, but just like any growing business, I’m always looking for ways we can better serve our clients and build stronger partnerships. This last year, I’ve put lots of thought into processes, smart growth and investing into our current team.”

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The Benefits of Having a Marketing Strategy

The Benefits of Having a Marketing Strategy

Posted on Dec 20, 2019 by Thalia R. Carrillo

Having a clear and concise marketing strategy is essential to any business. A marketing strategy is the roadmap to overall success. Success can be measured in a multitude of ways, but often it means to reach a targeted audience. Whether you’re looking to gain new or returning customers or improve your online engagement, having a roadmap will ensure that you are adequately growing and evaluating your business and reaching your goals.

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HMG Creative Proud to Be Named on Clutch 1000

HMG Creative Proud to Be Named on Clutch 1000

Posted on Dec 06, 2019 by Thalia R. Carrillo

In recognition of our success, we’ve been named a top web design agency on the Clutch 1000! This list is a comprehensive directory of B2B companies around the globe, verified by Clutch, a platform that provides ratings and reviews for businesses. We’re number 802 on Clutch, one out of 62 web design agencies, and one out of 24 companies based in Austin, Texas.

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Key Things to Know About Google Analytics to Improve your Website Analysis

Key Things to Know About Google Analytics to Improve your Website Analysis

Posted on Dec 04, 2019 by Thalia R. Carrillo

Utilising Google Analytics is a necessity for any business website. But sometimes it can be overwhelming in terms of actually getting usable information from this powerful platform. In this article, we take a look at four key functions in Google Analytics that you can use to improve your analysis. 

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