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HMG Creative Unwrapped: The Whole Story

HMG Creative Unwrapped: The Whole Story

Posted on Aug 22, 2019 by Sarah Hetrick

The Bold Beginning

At the age of 18, James Trumbly enlisted in the Marine Corps, kickstarting a lifetime of ambitious pursuits and bold endeavors. Four years later, after completing a tour in Iraq and Kuwait in support of Operation Iraqi Freedom, James returned home, wrapping up his military career and embarking on the next exciting phase of his life: business ventures. With an entrepreneurial spirit, James joined a friend in opening a car dealership and auto brokering business. The business flourished, bringing a host of opportunities and connections, as well as a need for improved marketing resources. James knew a web presence would be crucial to the business’ continued success, so he took on the task of designing and developing the company’s first website. 

Completely self-taught, James learned development skills while pouring his efforts into the auto business. During this time, James was introduced to a small business owner whose local company sparked an innovative idea: an online hub to synthesize content for specific geographic regions. With new expertise in web development and the gusto of a true entrepreneur, James launched 411NorthCounty.com, an online community sourcing local content for eight North County cities of San Diego. The site integrated several resources for each county, including a directory, events calendar, local news, classifieds and job listings (think Craigslist meets Local News Source), fueled by sponsorships from small businesses.

The Early Years

As James and his team approached businesses for advertising services, it became evident that many lacked the resources for robust marketing and creative efforts. As a solution, 411NorthCounty.com expanded its offerings to include creative and marketing services for businesses in need of supplemental marketing support. The creative side of the business took off, so James sold 411NorthCounty.com to a local publication and honed his focus on the newly-founded creative agency… HMG Creative. 

During the initial stages, James ran HMG out of a friend’s small rented room where he lived at the time. Even still, the agency continued to grow and thrive, with expansion hinging on the addition of a talented designer/creative director. Fortunately at the same time, James’ childhood friend Johnny Jeffers, located in Austin, TX, was ready for the next step in his career and looking for a creative position. The two decided to partner up, and the rest is history. 

The Big Move

After a few years, HMG Creative upgraded from coffee shops and in-home offices to its first physical location, an office space in Vista, CA. Team members like Johnny continued to work remotely until 2011 when HMG made its biggest business move yet. In an effort to bring the whole team under one roof (and bring James back to his Texas roots), HMG moved its headquarters to Austin, planting HMG in a booming market, positioned for wild success and exponential growth as an agency expert in the creative industry.

The Climb to the Top

From our beginnings as a simple, home-grown agency to a well-respected, award-winning top agency, HMG has continued to provide quality digital marketing and creative services to clients for over 15 years. Throughout our years of growth, we learned that our key to success is not trying to be everything to everyone, but to find out what we’re good at and focus our efforts there. We’ve since been able to build a well-rounded, talented team with a sweet spot in mid-market companies where we feel we can offer the best services and value at a competitive price. We’re privileged to work with clients like RetailMeNot, Ikea, Thermo Fisher Scientific, and State Bar of Texas as a collaborative partner for their creative needs. 

As we continue to grow and evolve, HMG aims to be the go-to creative partner in Austin and Central Texas for brands seeking their next level of business growth. With unmatched reliability and talent, our goal is to provide the best ideas, expertise, and experience any agency can offer.

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HMG Creative Named a Top Small Business Web Design Company by Clutch

HMG Creative Named a Top Small Business Web Design Company by Clutch

Posted on Jun 24, 2019 by Sarah Hetrick

Based out of Austin, Texas, HMG Creative is an award-winning digital agency made up of expert designers, developers, and strategists. At HMG, we aim to give our clients an experience that is fun, easy and as stress-free as possible. Given the ever-changing nature of the digital world, we understand the value of a high-quality experience with an outside firm. Continue Reading →

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What You Need to Know About Your Business Before Searching for the Right Agency

What You Need to Know About Your Business Before Searching for the Right Agency

Posted on Mar 28, 2017 by Alyssa Zucker

A strong relationship between client and agency is vital to creating the best possible work. In order to foster an honest, transparent working relationship, you should come to the table prepared and ready to discuss the needs and fundamental values that make up your brand.

In truly collaborative working relationships, no party is left in the dark. You should be made aware as new milestones are reached in the creative process, have opportunities to provide feedback, and have reasonable expectations set by the agency. In order to build long lasting relationships, there should be a healthy, back-and-forth flow of communication, with very little uncertainty. It is better to plainly explain what you mean again and again, than to assume you were understood.

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5 Reasons why HMG is YOUR Creative Agency

Posted on Apr 08, 2013 by Daniel Alvarez

Local, as in—we’re from here, we work here and we employ here. As you already know, Austin is THE place to be; a thriving economy, a driven talent pool and all the BBQ, beer and live music you could ask for. Having our HQ here also helps connect us with some of the nation’s brightest entrepreneurs who are changing the way the Internet and its users operate. We’ve also had the pleasure to work with major staples in the local business community such as OneStar Foundation, WhaleShark Media and The State Bar of Texas.

When we say full-service we really mean it. We go past the web and focus on creating brands. We’re an extension of your business and work with you to create a lasting presence both on and off the Internet. From branding to email marketing to graphic design and printing, we have you covered.

Ten-year tenure. Say that ten times fast. Well, before you get caught up in a tongue twister, listen to this. We started in 2003 and haven’t looked back since. We’ve learned a lot from our successes but even more from our failures. These types of experiences can only be had over time and have been tried and proven over again. This is what we give you, a proven approach that has been molded and continues to mold with new technologies, new clients and new ways of thinking.

Okay, so we do branding, web and print. We’ve been blowing minds since ’03. We have a solid presence in the local community. But what does that mean to you, the business owner? It means nothing if we can’t deliver. Deliverability is the most important part of the process, because without it, we’d be out of business and you’d be pissed. So we avoid all of that by delivering a quality product that we stand by.

Coolness. Yes, I said it and yes, I meant it. We’re not only a happy bunch of creatives, developers, account executives, payroll administrators and interns; we are fathers, mothers, husbands, wives, sons and daughters. We are the person you saw during SXSW at the Dawes show singing every word of “When My Time Comes.” We are the person who bumped into you at Tacodeli who accidentally spilled the “roja” sauce on your shirt- sorry. We are the person who wears a legitimate fireman costume on Halloween and pranks co-workers on April Fool’s. We are the group of people who work late to deliver on a last-minute project. We are HMG Creative and we are your creative agency.