Based out of Austin, Texas, HMG Creative is an award-winning digital agency made up of expert designers, developers, and strategists. At HMG, we aim to give our clients an experience that is fun, easy and as stress-free as possible. Given the ever-changing nature of the digital world, we understand the value of a high-quality experience with an outside firm. Continue…
These days, just about everyone relies on the vast landscape of the web to find the information they need. The internet not only allows for quicker access to information, but it’s also a platform for real people to give their honest, unbiased opinions. Here are some ratings/review platforms that have reviewed us throughout the years:
When it comes to hiring an out-of-house marketing agency, the last thing that you want to do is pick the wrong one. While there are a lot of great resources online to help you find the perfect match, even the world-wide web can’t tell you the best fit for your specific company. The best way to ensure you’re picking the right agency addition for your team is with good ol’ fashioned conversation. Continue…
With only one month left in 2018, HMG has had an exciting year full of new business opportunities and challenges.
We’re honored to be included in the top five web design companies listed on Clutch. This time, we’re not just ranking in Austin. We made the global ranks and we couldn’t be more thrilled.
LinkedIn is the go-to website for most B2B marketers when it comes to networking and expanding their client base. But is it really the best place to get the job done? According to some studies, Facebook offers just as much if not more opportunity to reach your professional audience. Let’s take a look at how the two sites stack up side by side.
Facebook Pros and Cons
The social media giant clearly leads the field in terms of B2C marketing. But how about that professional audience you’re trying to reach?
- Pro: Facebook’s huge user base means that more professionals are on Facebook than on LinkedIn in terms of total numbers. Those professionals don’t turn off their business acumen when they’re on Facebook, so you can still market effectively through the broader platform.
- Pro: Facebook allows direct marketing through Facebook ads, meaning you’re no longer dependent on buyer engagement in order to reach potential customers.
- Con: Facebook posts may or may not appear on your fans’ walls, depending on their level of engagement with your brand.
- Con: Marketing efforts must compete with non-professional posts. Music videos, cute puppies, and pithy quotes are all clamoring for the attention of your potential buyers. Your posts have to be good enough to earn a viewing amongst all the ruckus.
LinkedIn Pros and Cons
Most professionals rely heavily on LinkedIn for job seeking, hiring, and networking. But is it an effective way to market to business professionals?
- Pro: Professionals tend to gather at LinkedIn. Nearly 60% of B2B marketers are on LinkedIn, meaning you’ll reach more professionals there at any given time than you will on any other social network. You can also count on your target audience checking in pretty regularly, with most users active between noon and 3 p.m.
- Pro: It’s easy to network with serious professionals, view their profiles, and connect with the movers and shakers in any industry. Profiles contain lots of rich data that proves invaluable in your marketing and networking efforts.
- Con: Total number of users, number of minutes spent on the site and number of high-level professionals fall far below the same stats on Facebook.
- Con: Most people don’t think of LinkedIn as a marketing platform. Instead, they typically use it for job seeking and networking with others in the industry. That doesn’t make it a deal-breaker, but it is something to consider.
LinkedIn has established itself as a valuable tool for business professionals, but that doesn’t mean it’s necessarily the best tool for every job. It’s important to consider which social media platforms offer the best opportunities for marketing to your business clients and then choose the one that makes the most sense for your business.