Forgot Password?

0
View Post
Six Reasons Why Font Matters

Six Reasons Why Font Matters

Posted on Sep 21, 2017 by Anna Vehslage

In history classes growing up, we’ve studied the importance of the printing press and how it led to a revolution: the rise in literacy rates and the spread of knowledge across the world. More recently, however, we have encountered another revolutionary invention that democratized the digital world and pioneered graphic design. The introduction of the Macintosh computer in 1984 changed the design world forever with its featured font menu. After taking a calligraphy class at Reed College, Steve Jobs understood the importance of typeface and later integrated this feature into his computer. This type menu has transformed design forever and become an integral part of artistic composition. As you devise your branding and marketing efforts, keep in mind the importance font plays in identifying with target audiences, gaining the attention of consumers and creating an image that resonates with them.

Continue Reading →

0
View Post
Four Ways to Utilize Print at Your Event

Four Ways to Utilize Print at Your Event

Posted on Sep 07, 2017 by Anna Vehslage

In today’s consumer-centric world, it is imperative that businesses snatch every opportunity to build long-lasting relationships with their consumers and differentiate themselves in the overcrowded marketplace. A brand must interact and gain the trust of consumers on a personal, more intimate level. Events have become key to connecting brands with consumers on all levels. They have the power to create a connection between a brand and consumer on a very personal level, raise brand awareness, improve brand perception, and create long-lasting rapport with customers. With a variety of events gaining so much prominence in the marketing industry, it is crucial that we as professional marketers understand how to strategically plan events and utilize all aspects of marketing—including print.

Continue Reading →

0
View Post
Save on print and design with our September specials!

Save on print and design with our September specials!

Posted on Sep 06, 2017 by Anna Vehslage

Print marketing becomes more relevant as we enter the busy fall and winter seasons, so HMG is offering major savings on high-quality design work and commercial printing throughout the month of September. HMG Creative is a full-service marketing agency and offers a wide range of design and print services.

For most businesses, print is still an important aspect of their overall marketing strategy and can be the very initiative that positions them to meet their business objectives or goals for an event. With different deals each day, be on the lookout for specific savings that will make top-notch design and commercial printing more accessible for you.

Each offer is active for one week, giving you time to tailor your sales plan and maximize your profits. These deals include a large range of options including flags, banners, booklets, brochures, t-shirts, posters, buttons, notepads, magnets, and much more. Check out the savings calendar below to see how you can utilize our design services paired with our limited-time commercial printing specials for the month of September. Get pricing details at hello@hmgcreative.com.
Continue Reading →

0
View Post
What Exactly is UX Design?

What Exactly is UX Design?

Posted on Jun 20, 2017 by Alyssa Zucker

Web designers and developers are shifting the focal point of what drives their design techniques. With the introduction of user experience design, the user is at the center of the development process.  User experience designers consider every possible user story to ensure relevant information is easily accessible. If a website is difficult to navigate, it’s very likely that the customer will take their business elsewhere.

Continue Reading →

0
View Post
Rebranding—Sharing Our Experience

Rebranding—Sharing Our Experience

Posted on May 24, 2017 by Emily Ballard

Scaling a business can happen intentionally, or otherwise, unintentionally. Either way, you’re going to have to manage pretty big changes. For us, this means expanding our services, refreshing our entire brand, revamping our website, moving into a bigger office and welcoming new members to our team. Needless to say, we’ve been busy! Throughout our growth and rebranding experience, we’ve really taken a step back to evaluate our core values and focus on why we do what we do. At the end of the day, what we find to be most rewarding is building relationships and sharing the joy of flourishing in doing what we love. Our team finds great value in truly getting to know our clients’ stories on a personal level and authentically producing premium deliverables so that their businesses can succeed.

Continue Reading →

0
View Post
Client Disrupts Entire Spa Industry

Client Disrupts Entire Spa Industry

Posted on May 04, 2017 by Emily Ballard

Technology has disrupted many industries in its rapid evolution over the past 50 years. Keeping up to speed with tech trends, much less staying ahead of the game, can be a real challenge. As a result of the demanding digital age we now live in, the vast majority of industries have integrated technology into their systems. With this in mind, the team at The Spa Mart knew to approach their new spa distribution venture with a strong emphasis on technology.  

Continue Reading →