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The Official Web Design Process of HMG Creative

The Official Web Design Process of HMG Creative

Posted on Aug 07, 2020 by Daniel Price

Our Process

Throughout all of our projects, we strategically plan every step before it is taken. Tried and true, we’ve built our meticulous web design process on one rule: no shortcuts. Think of it like Kevlar – strong enough to get the job done, yet flexible enough to fit around anything. Ultimately, we have designed this process to protect what goes inside of it.  Continue Reading →

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How to Maintain Strong Brand Personality in Your Email Designs

How to Maintain Strong Brand Personality in Your Email Designs

Posted on Jul 31, 2019 by Sarah Hetrick

Maintaining a brand identity is no easy feat. The biggest brands have had years to strengthen and build up how they present themselves. These brands have the reputation to change whenever they need to go in a new direction. Branding impacts nearly every facet of how you do business, such as how your business looks, how it communicates, and how it markets. That’s why it’s integral to build a brand that customers can easily connect with, and also why you should maintain a strong brand personality throughout all of your online activities.  Continue Reading →

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Vision & Mission Statements

Vision & Mission Statements

Posted on May 28, 2019 by John Paulsen

Initially, we titled this article “Vision vs. Mission” to clarify the difference between an organization’s mission to accomplish something and its vision to make an impact. The final title, as you may have already noticed, lost the word “versus.” Strategically, we want to demonstrate that while mission and vision are two different thoughts, they are by no means competing. One has a more in-depth focus than the other, but the two work in tandem.

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Didn’t make Austin Startup Week 2018? Here’s what you missed.

Didn’t make Austin Startup Week 2018? Here’s what you missed.

Posted on Oct 09, 2018 by Sarah Hetrick

Austin is a city built on collaboration. Along with a short list of other hot spots in the U.S., it’s a hub of innovation – the beginning of new thoughts, the cultivation of ideas that mature into realities to influence culture and change the world. What starts as a good idea with an individual ends with a community of enthusiasts supporting and advocating for a budding startup brand. As William H. McRaven put it in his graduation speech to the University of Texas Class of 2014, “What starts here changes the world.”

Together, we brainstorm, share ideas, and empower each other’s endeavors. Together we move forward into exciting new possibilities we’d never accomplish alone.

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Snap into Snapchat

Snap into Snapchat

Posted on Oct 20, 2016 by Kate Gothing

Snapchat is one of the biggest social media platforms for millennials. Even Facebook and Instagram are taking cues from Snapchat by introducing Stories into their apps. As marketing and advertising moves toward digital and social media promotion, it is essential to know when and how to use Snapchat for your business. Although Snapchat is a great way to build brand recognition, it does not necessarily mean that every brand is right for it. Continue Reading →