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Vision & Mission Statements

Vision & Mission Statements

Posted on May 28, 2019 by John Paulsen

Initially, we titled this article “Vision vs. Mission” to clarify the difference between an organization’s mission to accomplish something and its vision to make an impact. The final title, as you may have already noticed, lost the word “versus.” Strategically, we want to demonstrate that while mission and vision are two different thoughts, they are by no means competing. One has a more in-depth focus than the other, but the two work in tandem.

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Your Brand Story: How to Identify your Driving Ambition

Your Brand Story: How to Identify your Driving Ambition

Posted on Mar 15, 2019 by Sarah Hetrick

A company with a mission or a mission with a company.

The difference is what Blake Mycoskie identified early on in his development of TOMS Shoes, a for-profit shoe business that quickly became one of the most successful and influential business models in recent times. TOMS is based on the one for one model: buy one pair of shoes and another pair will be donated to a child in need. Continue Reading →