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HMG Creative Proud to Be Named on Clutch 1000

HMG Creative Proud to Be Named on Clutch 1000

Posted on Dec 06, 2019 by Thalia R. Carrillo

In recognition of our success, we’ve been named a top web design agency on the Clutch 1000! This list is a comprehensive directory of B2B companies around the globe, verified by Clutch, a platform that provides ratings and reviews for businesses. We’re number 802 on Clutch, one out of 62 web design agencies, and one out of 24 companies based in Austin, Texas.

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Why an External Marketing Team is the Right Move for Your Business

Why an External Marketing Team is the Right Move for Your Business

Posted on Oct 30, 2019 by Thalia R. Carrillo

The importance of marketing for any business is no secret. The real issue can be deciding on whether to hire an external marketing team or to keep your efforts in-house. After all, your marketing strategy determines the overall success of your business, and you want to make the right choice. Ultimately, it’s important for business owners to do the research before deciding, so we broke it down for you!

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Conquering an Email Marketing Campaign

Conquering an Email Marketing Campaign

Posted on Oct 16, 2019 by Thalia R. Carrillo

Email Marketing

It is estimated that by 2022, the number of email users will grow to 4.3 billion people – that’s half of the world population. *Cough, cough* that’s a lot of potential customers. If you aren’t using email marketing to reach your customers, then you are missing out on a multitude of benefits for your business.

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Purpose: You Should Give a Sh*t

Purpose: You Should Give a Sh*t

Posted on Jul 12, 2019 by John Paulsen

“Purpose Driven Creative” – We say that to clients all the time. We discover, design and develop with a client’s core purpose as our compass.

Honestly, most clients don’t really care. No seriously, many don’t give two shits about the purpose behind their brand culture, their web presence, or their marketing strategy. I’ve sat in plenty of meetings with great people who don’t understand the idea of purpose as it relates to their business. I’ve spent countless pitch calls defining the difference between brand identity/logo colors and a comprehensive brand strategy. Most don’t get it.   Continue Reading →

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Make It or Break It: Company Culture

Make It or Break It: Company Culture

Posted on Jul 08, 2019 by John Paulsen

“Culture eats strategy for breakfast” – Peter Drucker

There is some debate whether Drucker actually said this but since his passing, we’ll never know. Either way, it’s a safe assumption that he believed it.

The Importance of Company Culture

If culture is so important, do you think it’s disingenuous to strategize it? After all, transforming a company’s culture can be one of the toughest undertakings an organization can assume. I’ve seen plenty of organizations that have tried basically everything with little success.

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Vision & Mission Statements

Vision & Mission Statements

Posted on May 28, 2019 by John Paulsen

Initially, we titled this article “Vision vs. Mission” to clarify the difference between an organization’s mission to accomplish something and its vision to make an impact. The final title, as you may have already noticed, lost the word “versus.” Strategically, we want to demonstrate that while mission and vision are two different thoughts, they are by no means competing. One has a more in-depth focus than the other, but the two work in tandem.

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