There is no denying the importance of a brand logo, just ask anyone who ever bought a car, a pair of sneakers or even a box of cereal. It’s one of the first things a customer will notice about your brand, and it’s something they’ll continue to see as they build a relationship with you. A great logo will distinguish your business from its competitors and will help your customer form an emotional attachment to your product or service.
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Apr 2018
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21
Sep 2017
Six Reasons Why Font Matters
Posted on Sep 21, 2017 by Anna Vehslage
In history classes growing up, we’ve studied the importance of the printing press and how it led to a revolution: the rise in literacy rates and the spread of knowledge across the world. More recently, however, we have encountered another revolutionary invention that democratized the digital world and pioneered graphic design. The introduction of the Macintosh computer in 1984 changed the design world forever with its featured font menu. After taking a calligraphy class at Reed College, Steve Jobs understood the importance of typeface and later integrated this feature into his computer. This type menu has transformed design forever and become an integral part of artistic composition. As you devise your branding and marketing efforts, keep in mind the importance font plays in identifying with target audiences, gaining the attention of consumers and creating an image that resonates with them.
04
Apr 2017
How to Stay on Brand
Posted on Apr 04, 2017 by Alyssa Zucker
All successful brands have one core element in common, consistency. Would we all have memorized the Nike slogan (“Just do it.”) if their marketing team used a new slogan for every product? Would we be able to see a yellow “M” and instantly think of McDonalds if the color changed every week? Brand recognition is difficult to achieve. However, once it is acquired, that brand can then work its way into the consumer’s evoked set. This essentially means that your brand is then stuck in their head, for quick recollection when needed, which is exactly where we want it.
30
Mar 2017
Identifying Your Target Market
Posted on Mar 30, 2017 by Emily Ballard
Identifying your target market isn’t easy, and it takes time. Once you’ve identified your target market, you need to get in front of them, grab their attention and give them a relatable reason for why they should choose your product or service. This is where it gets tricky–it is up to you to also give your customer something in return for their attention. In other words, you had better know your audience.
13
Mar 2017
SXSW 2017: Key Takeaways on Digital Marketing
Posted on Mar 13, 2017 by Emily Ballard
The world of marketing is ever-evolving, and though there is no universal marketing strategy that will “just work” for every type of company, some marketing professionals make it seem like they possess the secret formula. Now that digital marketing has taken over, there are many new aspects of marketing that we must take into consideration when creating our marketing strategies. I went to multiple masterclasses on digital marketing that were held during weekend one of SXSW, and I’m here to share my key takeaways on where to focus your efforts when creating your digital marketing strategy.
09
Mar 2017
Our Top 4 Brand & Marketing Panels at SXSW
Posted on Mar 09, 2017 by Emily Ballard
Keeping up with target audiences can be a challenge in today’s world since social media was brought into the mix. This year, South by Southwest is hosting some of the most intelligent brand and marketing specialists. Technology is booming and more fast-paced than ever before, so the demand for insight and guidance has never been greater. At these four panels you will hear directly from industry leaders on how to build your brand, grab your target audience and keep their attention. These events range from beginner to intermediate, and are perfect if you want to delve deep into the newest marketing trends.
