Ever since Built to Last was published in 1994, companies have been “core value” happy. Walk into almost any corporate office and you’re bound to see words like INTEGRITY, TEAMWORK, and this a good one, QUALITY, displayed on lackluster decals. Actually, there’s a better chance that you’ll gloss right over them – but they are there. Attempting to implement core values in this way is not only ineffective, but potentially harmful to your business. Thankfully, there is a more effective alternative- guiding principles.
Posted on Oct 06, 2020 by Tyler Gehringer
Posted on Aug 21, 2020 by Tyler Gehringer
People are storytellers. For thousands of years, we have used the power of story to preserve history, pass down lessons, and convey ideas. There’s no better way to get your message to stick than to frame it as a tale that is being spun – and a brand is no different. As consumers, we want to buy into a story. Continue Reading →
Posted on May 29, 2020 by Thalia R. Carrillo
Earlier this month, HMG Creative hosted our very first webinar, Brand Story: The Foundation. Led by our Senior Brand and Marketing Strategist, John Paulsen, this webinar was the first in a three-part series to help bolster brands. With a huge team effort, our first episode was a hit! We focused on helping businesses navigate their brand presence during this transitional time in our world. By sharing a sneak peek into our methodologies, we showed participants a few key steps to help their brand find its purpose again. Here’s how we did it:
Posted on Aug 22, 2019 by Sarah Hetrick
The Bold Beginning
At the age of 18, James Trumbly enlisted in the Marine Corps, kickstarting a lifetime of ambitious pursuits and bold endeavors. Four years later, after completing a tour in Iraq and Kuwait in support of Operation Iraqi Freedom, James returned home, wrapping up his military career and embarking on the next exciting phase of his life: business ventures. With an entrepreneurial spirit, James joined a friend in opening a car dealership and auto brokering business. The business flourished, bringing a host of opportunities and connections, as well as a need for improved marketing resources. James knew a web presence would be crucial to the business’ continued success, so he took on the task of designing and developing the company’s first website. Continue Reading →
Posted on Jul 08, 2019 by John Paulsen
“Culture eats strategy for breakfast” – Peter Drucker
There is some debate whether Drucker actually said this but since his passing, we’ll never know. Either way, it’s a safe assumption that he believed it.
The Importance of Company Culture
If culture is so important, do you think it’s disingenuous to strategize it? After all, transforming a company’s culture can be one of the toughest undertakings an organization can assume. I’ve seen plenty of organizations that have tried basically everything with little success.