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Driving Traffic to Your New Website

Driving Traffic to Your New Website

Posted on Sep 22, 2020 by Tyler Gehringer

The internet is an immensely crowded place. With thousands of new websites being created every day, yours is inevitably going to have some competition. While creating a high quality website is certainly a great foundation, quality alone will not ensure people get to your site. Continue Reading →

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The Benefits of Having a Marketing Strategy

The Benefits of Having a Marketing Strategy

Posted on Dec 20, 2019 by Thalia R. Carrillo

Having a clear and concise marketing strategy is essential to any business. A marketing strategy is the roadmap to overall success. Success can be measured in a multitude of ways, but often it means to reach a targeted audience. Whether you’re looking to gain new or returning customers or improve your online engagement, having a roadmap will ensure that you are adequately growing and evaluating your business and reaching your goals.

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Spaghetti is More than Sauce and Noodles: Personas for Your Marketing Strategy

Spaghetti is More than Sauce and Noodles: Personas for Your Marketing Strategy

Posted on Aug 07, 2019 by John Paulsen

This weekend, you’ve got a fantastic meal planned for some friends: you’re making your grandmother’s world-famous spaghetti. You’re at the market, and you’ve grabbed all the ingredients to make her sauce. Next is the pasta. With the basket about full, you grab just a few more things, then head to check out and work your way back home.  Continue Reading →

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The Essential Questions to Ask Before Hiring a Marketing Agency

The Essential Questions to Ask Before Hiring a Marketing Agency

Posted on Jul 12, 2019 by Da Jin Kim

When it comes to hiring an out-of-house marketing agency, the last thing that you want to do is pick the wrong one. While there are a lot of great resources online to help you find the perfect match, even the world-wide web can’t tell you the best fit for your specific company. The best way to ensure you’re picking the right agency addition for your team is with good ol’ fashioned conversation. Continue Reading →

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Vision & Mission Statements

Vision & Mission Statements

Posted on May 28, 2019 by John Paulsen

Initially, we titled this article “Vision vs. Mission” to clarify the difference between an organization’s mission to accomplish something and its vision to make an impact. The final title, as you may have already noticed, lost the word “versus.” Strategically, we want to demonstrate that while mission and vision are two different thoughts, they are by no means competing. One has a more in-depth focus than the other, but the two work in tandem.

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Marketing & Advertising: Can You Name the Difference?

Marketing & Advertising: Can You Name the Difference?

Posted on Mar 27, 2019 by Da Jin Kim

Although advertising and marketing are often used interchangeably, the two terms represent different aspects of the business process. While marketing encompasses the entire process of selling a product or service to a certain audience, advertising focuses on a particular facet of this process.  Continue Reading →