Initially, we titled this article “Vision vs. Mission” to clarify the difference between an organization’s mission to accomplish something and its vision to make an impact. The final title, as you may have already noticed, lost the word “versus.” Strategically, we want to demonstrate that while mission and vision are two different thoughts, they are by no means competing. One has a more in-depth focus than the other, but the two work in tandem.
Posted on Mar 27, 2019 by Da Jin Kim
Although advertising and marketing are often used interchangeably, the two terms represent different aspects of the business process. While marketing encompasses the entire process of selling a product or service to a certain audience, advertising focuses on a particular facet of this process. Continue Reading →
Posted on Jan 23, 2019 by Da Jin Kim
HMG is excited to see our team grow as we welcome the newest addition to our fam, the talented John Paulsen, as our Senior Brand & Marketing Strategist. With ample experience as an entrepreneur himself, John is eager to learn, build great friendships, and find meaning in everything that he does this year. If you’re anything like us, you can’t wait to get to know John! In order to get the full scoop on our newest member, we’ve asked him some fun questions following a quick background:
Posted on Oct 24, 2018 by Sarah Hetrick
Stop wasting time on prospects that don’t want what you offer. It’s time to say goodbye to ad blasting the masses and adopt a more precise approach to gain the right customers.
It’s called inbound marketing, and it starts with identifying strangers – the ones that want your products/services.
Posted on Aug 16, 2018 by Courtney Bateson
When a website is launched, many like to think it’s a finished product and the work is complete. However, the reality of the situation is that websites are like houses and cars – they require ongoing maintenance to keep them fully functioning and up to date.
Posted on Aug 02, 2018 by Brandon Zeek
In the wake of the May 25th deadline for GDPR compliance, many brands were left wondering about what they should do to comply with this new European data protection regulation. With advice on the internet ranging from ‘do absolutely nothing’ to ‘pay a consulting company to audit your website and integrate GDPR-specific solutions’, it’s easy to understand why people are confused.