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Chatbots—It’s “a bot” time you get one

Chatbots—It’s “a bot” time you get one

Posted on Oct 18, 2017 by Anna Vehslage

Social media and messaging apps have led to the evolution of bots. A bot is a computer program that automates certain tasks by chatting with a user through a conversational interface like a messaging app. Interactions with bots can be straightforward such as asking a bot for the location of a restaurant, or more complex, like troubleshooting your internet service. In a world of immediacy and instant demand, simply offering an app won’t cut it anymore. Consumers expect an immediate response when it comes to customer service, and bots offer quality service before the customer even comes across an issue. If you haven’t invested in bots quite yet, here are a few reasons you should consider:

Immediacy

In the fast-paced, hyper-connected society we live in today, it is no secret that consumers are losing patience—patience in a restaurant, patience in a store, patience in traffic, and, most importantly, patience on the internet. Efficiency is the power of bots. Bots meet the users where they already are and provide solutions. For example, Pizza Hut is using chatbot marketing in their social media strategy to receive food orders for delivery. You can now place a pizza order directly through Facebook and Twitter. Bots are paving the way for brands to meet consumers where they are at all times and provide instant gratification.

Conversation

The internet has formed into much more of a conversational platform over the past decade through social media. Consumers, especially millennials, are used to mobile being a primarily conversational device—regardless of what they are using it for. Having a chatbot integrated within your site is becoming a necessity, as 53% of conversions are happening on a mobile device, surpassing desktop conversions. Bots provide businesses with a strategy to individualize their conversations at scale. Reaching consumers where they already are is crucial, and, through chatting with a bot, customers can interact with a brand and feel that their needs have been thoroughly met.

Targeting capabilities

Not only are bots a great way to interact with a consumer, they are emerging as a strategic marketing tool. Bots get smarter when they are integrated into a customer relationship management platform. They can leverage past conversations and unique preferences to retarget a consumer. Messaging apps have a retention rate that is almost double the number of other types of apps, which means this is a great platform for marketers to ensure their messages are heard. Chatbots capitalize on automation through platforms that can reach large audiences.

Chatbots will continue to rise in popularity as a way to interact with consumers, increase immediacy, and ensure viewability. In fact, six of the top apps used globally are messaging apps. Bots are revolutionizing conversations with consumers, and it is imperative to stay up-to-date with these trends so your brand doesn’t fall behind.

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Optimize Your Blog—Integrate a Pillar Page

Optimize Your Blog—Integrate a Pillar Page

Posted on Oct 16, 2017 by Emily Ballard

Just when you thought you had SEO all figured out…

We all know Google has cracked down on keyword stuffing, internal linking and much more when it comes to blog content, but it’s time to make some changes—again. Google’s new algorithms penalize you if your internal links don’t directly expand on another topic. I can already see the organization freaks (much like myself) losing it over this new algorithm, but don’t fret. Run with it by integrating pillar pages.

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Optimizing your Website for Voice Search

Optimizing your Website for Voice Search

Posted on Oct 11, 2017 by Anna Vehslage

As artificial intelligence continues to advance, we’ve found ourselves new best friends with intelligent personal assistants such as Siri, Alexa, Cortana, and Google. The way people search the web for information is changing from the traditional search engines. Nearly 60 percent of searches today are performed through mobile devices. Mobile devices are becoming our key source of knowledge and consumers are increasingly using their voice over their fingers to search the web. Asking questions and receiving answers has never been quicker or easier. As voice search continues to gain market share, it is imperative that we as marketers understand how to optimize our websites in order to stay ahead on SEO best practices.

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Make The Most Of ACL: Marketing Tips

Make The Most Of ACL: Marketing Tips

Posted on Oct 02, 2017 by Anna Vehslage

It’s the beginning of October and every Austinite knows what that means—the first weekend of Austin City Limits. Whether you’re a festival goer or festival avoider, this weekend will impact us all. ACL brings people from around the country to the city of Austin, giving our businesses and the city itself unique exposure. This weekend, the city will be packed with music, events, locals, and travelers from around the world. With hundreds of festival-goers hitting the streets of Austin, this is the perfect weekend to take advantage of marketing opportunities for your business.

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Three Webinars for Growing Your Business

Three Webinars for Growing Your Business

Posted on Sep 25, 2017 by Anna Vehslage

Webinars have evolved and become an excellent learning tool, extremely personable outlet for marketers to reach their prospective audiences and helpful in connecting with others in like industries. In the ever-changing industry of digital marketing, continued learning is imperative in order to stay ahead of the game. These three webinars will help you understand the latest trends in marketing and how to integrate them into your marketing plan in order to see tangible results.

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Six Reasons Why Font Matters

Six Reasons Why Font Matters

Posted on Sep 21, 2017 by Anna Vehslage

In history classes growing up, we’ve studied the importance of the printing press and how it led to a revolution: the rise in literacy rates and the spread of knowledge across the world. More recently, however, we have encountered another revolutionary invention that democratized the digital world and pioneered graphic design. The introduction of the Macintosh computer in 1984 changed the design world forever with its featured font menu. After taking a calligraphy class at Reed College, Steve Jobs understood the importance of typeface and later integrated this feature into his computer. This type menu has transformed design forever and become an integral part of artistic composition. As you devise your branding and marketing efforts, keep in mind the importance font plays in identifying with target audiences, gaining the attention of consumers and creating an image that resonates with them.

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