With Wimbledon and the World Cup being two of the world’s most famous sporting events, they are lucrative opportunities for marketers to get their brands in front of a global audience. From ad campaigns to competitions, limited edition collections to in-store activations, marketers of the big brands have been making effective use of their budgets to associate themselves with these events and engage with their audience, in hopes that they will raise brand awareness and more importantly, get a return on investment.
Posted on May 11, 2018 by Natalie Matthews
Mother’s Day is right around the corner and we’re here to show you the most fun and entertaining events Austin has to offer! Whether you’re looking for a relaxing experience to pamper mom with or have decided to give her an opportunity to let loose this weekend, HMG has the line up for you. Pop open the prosecco and enjoy!
Posted on Apr 17, 2018 by Courtney Bateson
What is Experiential Marketing?
Experiential Marketing is a growing trend that directly engages consumers with brands through the creation of experiences. Brands use this technique to market their products and services by creating an emotional response for the consumer. As traditional marketing methods such as TV advertising are becoming less effective, it’s easy to see why brands are turning towards experiential marketing to create more direct relationships with consumers.