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What We Learned From Launching a Webinar Series

What We Learned From Launching a Webinar Series

Posted on Jun 18, 2020 by Thalia R. Carrillo

At HMG Creative, our vision is to erase barriers to growth by being the go-to partner for brand development, website design and development, and marketing support. Our team works together under one roof in south-central Austin. Together, we’ve cultivated a fun and comfortable work environment where we work, eat, play plenty of ping pong, and grow as a team. Working under the same roof means smooth and effective communication with our clients and a seamless process within our own team.  Continue Reading →

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How to Bolster your Brand and Maximize your Digital Presence in the New All-Digital Era

How to Bolster your Brand and Maximize your Digital Presence in the New All-Digital Era

Posted on Apr 23, 2020 by Thalia R. Carrillo

History will define this season as the time when interacting and engaging digitally became just as successful as direct contact. As challenging as it is to put a pause on life and daily activities, we find ourselves more grateful than ever for the digital connectedness that allows business, communication, and responsibilities to continue remotely. Although not every business is able to make this seamless transition, each does have the opportunity to get creative with their digital presence and find new ways to connect with its customers in the digital space. With digital marketing as our area of expertise, the team at HMG Creative is eager to share the opportunities and tools available to help businesses thrive with their brand, web presence, and digital marketing efforts as the world around us continues to evolve.

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Business Basics: Navigating the Digital World

Business Basics: Navigating the Digital World

Posted on Apr 09, 2020 by Thalia R. Carrillo

For some of us, “going to work” isn’t a reality anymore. Many people have left their offices to work from home, and this isn’t always an easy transition to make, especially for those who have never worked remotely. Similarly, this can be difficult for business owners who run their business entirely or predominantly face-to-face. Adjusting to the online space can be difficult especially with the pressures of staying organized, productive, and in constant communication with your customers. To make it easier, we’re sharing some of our favorite online tools to help you and your team navigate the digital world.

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HMG Creative Wants to Help

HMG Creative Wants to Help

Posted on Mar 18, 2020 by Thalia R. Carrillo

The world around us is different than it was yesterday. It is a frightening time for all of us, with the uncertainty of our health and well-being looming over our heads. For many people, it isn’t just our health that concerns us, but our jobs, businesses, and the state of the economy. All around us, it’s quiet. Restaurants, bars, and public spaces are empty. There’s no traffic on the streets. But if you turn on the television or log in to social media, the world seems louder than ever. We are transitioning our daily lives into the digital space, whether that means working from home or conducting business online. As a digital marketing agency, HMG Creative recognizes the need for businesses to communicate with customers and present themselves at their highest capabilities online right now. We want you to know we’re committed to doing our best to ensure that happens for you. Continue Reading →

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How to Optimize for Conversions Without Ruining your SEO

How to Optimize for Conversions Without Ruining your SEO

Posted on Mar 10, 2020 by Thalia R. Carrillo

Conversion rate optimization (CRO) and search engine optimization (SEO) are seen as integral to the success of a business online – but this can be something of a problem because in some instances the best practice guidelines for each can contradict each other.

SEO focuses on making changes to a business’ website in order that it ranks higher on Google. This is vital in getting more traffic to your site; more traffic means far more potential customers. CRO is the discipline that attempts to get more sales on the site – after all, there is no getting lots of people on your site if no-one is buying.

But the real question is how well it is possible to manage both of these activities at once. Each of them is necessary for the smooth running of your business – so how do you deal with the fact that they don’t always appear to work together? Here we take a look at some of the important ways that you can optimize for conversations while still improving your SEO.

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Six Website Upgrades to Improve your Conversion Rates

Six Website Upgrades to Improve your Conversion Rates

Posted on Jan 29, 2020 by Thalia R. Carrillo

Conversion rate optimisation (CRO) is something that businesses of all sizes need to start taking more seriously. As your digital marketing and SEO efforts become more sophisticated you will attract more visitors to your site – but there’s no use getting lots of potential customers onto a page if they aren’t going to result into a sale. Here are six website upgrades you can use to improve your conversion rates.

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