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How Retargeting Ads Can Boost Your Business

How Retargeting Ads Can Boost Your Business

Posted on Mar 08, 2019 by Da Jin Kim

When considering the success of a digital campaign, the first metric that often comes to mind is the number of impressions. This is essentially the number of viewers who get a glimpse of your website, social media post, or any other company page during a campaign. Although impressions can indicate success for goals like brand awareness, your conversion rate may be a better measurement to track if your company is looking for tangible results.

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HMG Receives Another Clutch Honor

HMG Receives Another Clutch Honor

Posted on Dec 03, 2018 by Sarah Hetrick

With only one month left in 2018, HMG has had an exciting year full of new business opportunities and challenges.

We’re honored to be included in the top five web design companies listed on Clutch. This time, we’re not just ranking in Austin. We made the global ranks and we couldn’t be more thrilled.

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How to Attract the Right Customers – And Keep Them Around

How to Attract the Right Customers – And Keep Them Around

Posted on Oct 24, 2018 by Sarah Hetrick

Stop wasting time on prospects that don’t want what you offer. It’s time to say goodbye to ad blasting the masses and adopt a more precise approach to gain the right customers.

It’s called inbound marketing, and it starts with identifying strangers – the ones that want your products/services.

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Marketing Strategies For Nonprofits: Creating Return For Donors On A Budget

Marketing Strategies For Nonprofits: Creating Return For Donors On A Budget

Posted on Jun 11, 2018 by Natalie Matthews

Unlike for-profit corporations, nonprofit organizations have much smaller budgets for marketing and advertising than some may anticipate. Unfortunately, many people tend to view these expenses as counter to the reasons they originally gave to a certain cause. As companies are forced to become more transparent in the age of clear and precise communication as well as more personal producer-consumer relationships, people are wanting to see their money go directly towards the receivers of work done by organizations which they decide to give to. Nowadays, these donations are seen more as an investment than just a gift. Although it is understandable that donors give to see results, nonprofits struggle with a lack of ability to grow their reach because of their hesitancy to fund campaigns which have the potential to do so.

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Social Media: Back To The Basics & The Latest Trends

Social Media: Back To The Basics & The Latest Trends

Posted on Jun 06, 2018 by Natalie Matthews

It’s hard to ignore just how much social media has taken the advertising and marketing world by storm. From the beginnings of a millennial-led movement to a full-blown industry changer, social media has transformed how we choose the products we buy, and more importantly how we connect with others to create communities around brands and people alike. Platforms like Facebook, Instagram, Twitter, and Snapchat are only some of the many content-centered sites that aim to reach their audiences directly through personalized targeted visual and written messaging.

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SXSW 2018 Recap: What We Couldn’t Have Expected

SXSW 2018 Recap: What We Couldn’t Have Expected

Posted on Mar 28, 2018 by Natalie Matthews

As we look back on SXSW 2018, it is hard to ignore some of the most innovative and unique happenings brought to our backyard this March. Activations, celebrities and creators alike flocked to Austin for a week full of events surrounding the industries of technology, music, film, media, marketing and advertising, journalism and much more. Our very own Founder and Managing Partner, James Trumbly, was lucky enough to attend many of these sessions and could not help but gush about the amazing times he had this year. Can you blame him? Below are some of HMG’s favorite picks for SXSW’s most interesting and even impromptu events.

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