History will define this season as the time when interacting and engaging digitally became just as successful as direct contact. As challenging as it is to put a pause on life and daily activities, we find ourselves more grateful than ever for the digital connectedness that allows business, communication, and responsibilities to continue remotely. Although not every business is able to make this seamless transition, each does have the opportunity to get creative with their digital presence and find new ways to connect with its customers in the digital space. With digital marketing as our area of expertise, the team at HMG Creative is eager to share the opportunities and tools available to help businesses thrive with their brand, web presence, and digital marketing efforts as the world around us continues to evolve.
Spoiler Alert: No. But it’s changing.
It’s no secret that we are venturing ever-further into the digital realm. And if 2020 is any preview of what is to come, it doesn’t look like that progression is slowing down. As companies big and small continue to devote larger portions of their budgets to digital marketing, it might be tempting to assume that traditional marketing is going to be left in the dust. Continue…
With the introduction of the new iPhone X, augmented reality has created a significant buzz in the digital world, even being named “the next big thing” in the industry. Researchers and engineers are now pulling graphics off the screen and integrating them into real-world environments. For example, Pokemon Go was one of the first successful applications of AR and has spearheaded the development of many more games and apps utilizing this kind of technology. As technology continues to progress, augmented reality will become prominent in the digital industry.
Can an old dog learn new tricks? The answer is yes, and with all due respect, your business may be an old dog. Just because your business has stood the test of time and remained strong doesn’t mean there is not room for improvement. The business world does not stand still, and in order to keep up with its constant need to move and change, your business needs to adapt to it. Among other elements of business, methods for attracting clients seem to shift rapidly in line with cultural and market forces.
In today’s digital world, computers can do almost everything for us. From finding that perfect recipe to scheduling our appointments, we’ve become unbelievably dependent on computer technology. As a result, the value of being able to write often goes overlooked. Spellcheck, autocorrect and auto-format seem to take over the most basic and fundamental process of writing. What many people fail to realize is that writing is still a key principle of communication, and probably always will be.