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#MondayMotivation – Quotes to Inspire Your Marketing Efforts

#MondayMotivation – Quotes to Inspire Your Marketing Efforts

Posted on Apr 23, 2018 by Courtney Bateson

These #MondayMotivation quotes can serve as an inspiration for all types of businesses. We hope they gear you up for the working week ahead!

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A World We Never Knew: Experiential Marketing at SXSW

A World We Never Knew: Experiential Marketing at SXSW

Posted on Mar 07, 2018 by Natalie Matthews

Have you ever walked into a bar, enjoyed the activities and amenities, then come to find out that it was only a temporary pop up pub? Been looking for that perfect atmosphere for a cold one that you swore was on that corner next to your hotel? Companies are utilizing the flux of marketing, technology and media obsessed crowds during this upcoming week to promote their products by temporarily renting spaces in and around downtown and setting up shop.

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Six Reasons Why Font Matters

Six Reasons Why Font Matters

Posted on Sep 21, 2017 by Anna Vehslage

In history classes growing up, we’ve studied the importance of the printing press and how it led to a revolution: the rise in literacy rates and the spread of knowledge across the world. More recently, however, we have encountered another revolutionary invention that democratized the digital world and pioneered graphic design. The introduction of the Macintosh computer in 1984 changed the design world forever with its featured font menu. After taking a calligraphy class at Reed College, Steve Jobs understood the importance of typeface and later integrated this feature into his computer. This type menu has transformed design forever and become an integral part of artistic composition. As you devise your branding and marketing efforts, keep in mind the importance font plays in identifying with target audiences, gaining the attention of consumers and creating an image that resonates with them.

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Four Reasons Why Print Isn’t Dead

Four Reasons Why Print Isn’t Dead

Posted on Jun 27, 2017 by Emily Ballard

Although we live in a predominantly digital world, print marketing is still potent in making a statement for your brand. It can establish trust and increase engagement with consumers. Most companies incorporate both digital and print marketing to keep their brand premium and credible. As the world continues to advance digitally, consumers are also rediscovering their appreciation for print advertising. Here are a few reasons why you shouldn’t overlook print marketing as you devise your next media plan:

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How We Work With Clients

How We Work With Clients

Posted on May 16, 2017 by Emily Ballard

Finding the right agency can be a difficult and stressful process, usually due to several factors simultaneously in motion. You may need help developing a branding strategy before it’s time to begin the web project, or you may need to coordinate ongoing marketing efforts, such as PPC or retargeting, within the scope of a much larger project that is already underway. It can also be tough to choose an agency that fully understands and harmonize your story, brand and culture consistently through every single project. However, the right fit is usually self-evident, meaning that you’ll know when you’ve found the right one.

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