A 2019 Guide for Instagram Business Accounts

Instagram was initially introduced to the digital world in 2010 and quickly gained popularity. A few years later, Facebook took over its ownership with an estimated user count of 1 billion monthly active users. With the number of users rapidly increasing, Instagram was identified as an excellent tool for marketers to promote products, services and ideas. In May 2016, Instagram made a move that shifted culture, launching the Instagram business account – a powerful way for businesses to advertise and market. The feature is available for both IOS and Android globally.


Reasons To Be Thankful For Digital

It is indisputable that the digital industry has made a huge impact on our daily lives. From connecting us with our peers to creating more job opportunities, the digital industry has revolutionized the way society functions. As Thanksgiving approaches it is important to reflect on the blessing in your life. At HMG Creative, one of the things we’re thankful for is digital marketing—here’s a list of reasons why.


Are Business Cards Becoming Obsolete?

With options like LinkedIn, Facebook, and the ability share contact info between mobile devices, we asked ourselves: Are business cards still relevant in presenting yourself professionally? To find answers, we chose to explore the two main positions one might take.


Maintaining an Online Social Media Presence

Maybe you stumbled upon this post because you check the HMG blog regularly (if so, kudos!). But most likely, you saw one of our posts on either our Facebook or our Twitter linking you here directly—the effects of social media are everywhere. A couple of months ago, we posted a blog post about the importance of having a good web presence. To expand on this, having an online presence across a multitude of social media platforms enables us to have greater reach, interaction and overall engagement. Here are a few brief tips to consider when establishing and maintaining your online social media presence:


PrimoDish’s Premier Website

If you’re anything like me, when I sit down at a restaurant it takes a good 15 minutes for me to look at the menu and finally decide what special item I’m going to choose for my oh-so-important meal.

Entrée decision-making has now become much easier thanks to our awesome client, PrimoDish.  Based out of Austin, Texas, PrimoDish is an online company that provides information and ratings of the best, and worst, dishes at various restaurants and bars around the nation.

As a web-based company, PrimoDish came to us with extremely complex tasks that needed to be tackled.  In the kickoff meeting, we teamed up with our client to identify a list of critical factors and determined the desired target market to keep in mind throughout the re-development of the website.  By using storyboards, we were able to focus our attention on refining the overall user experience from the standpoint of an end-user.  From there, we constructed wireframe mock-ups that went through a series of revisions and additional enhancements.  Once the wireframes were solidified, we were able to build-out the GUI, or as I like to say, the “gooey.”  This is a graphical user interface that allows users to interact with electronic devices using images rather than text commands.  Once our work was finalized, we handed over the front-end design (HTML, CSS and Javascript) to PrimoDish, where their dev team completed the implementation and successful launch of their new site!

Their website now provides visitors with a clean layout, accessible information and the these functional features:

  • Restaurant / Dish Rating System
  • Form Search using Google Maps (Auto Detect Location)
  • Social Sharing
  • Membership (Create Profile)
  • Social Networking (Friend-ing, Bookmarking, Sharing, etc)
  • Tagging
  • Blog

Signing up is super easy– so if you’re already wondering what you’re next meal will be, I’d suggest taking a look at their new and improved website.  Just provide an email, password and username and you’re set to search for the best dish in town!

Hungry for more?  Give us a call today and we’d love to chat about your next website!


Design Mockups

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