Forgot Password?

0
View Post
How to Attract the Right Customers – And Keep Them Around

How to Attract the Right Customers – And Keep Them Around

Posted on Oct 24, 2018 by Sarah Hetrick

Stop wasting time on prospects that don’t want what you offer. It’s time to say goodbye to ad blasting the masses and adopt a more precise approach to gain the right customers.

It’s called inbound marketing, and it starts with identifying strangers – the ones that want your products/services.

Continue Reading →

0
View Post
Marketing Strategies For Nonprofits: Creating Return For Donors On A Budget

Marketing Strategies For Nonprofits: Creating Return For Donors On A Budget

Posted on Jun 11, 2018 by Natalie Matthews

Unlike for-profit corporations, nonprofit organizations have much smaller budgets for marketing and advertising than some may anticipate. Unfortunately, many people tend to view these expenses as counter to the reasons they originally gave to a certain cause. As companies are forced to become more transparent in the age of clear and precise communication as well as more personal producer-consumer relationships, people are wanting to see their money go directly towards the receivers of work done by organizations which they decide to give to. Nowadays, these donations are seen more as an investment than just a gift. Although it is understandable that donors give to see results, nonprofits struggle with a lack of ability to grow their reach because of their hesitancy to fund campaigns which have the potential to do so.

Continue Reading →

0
View Post
Social Media: Back To The Basics & The Latest Trends

Social Media: Back To The Basics & The Latest Trends

Posted on Jun 06, 2018 by Natalie Matthews

It’s hard to ignore just how much social media has taken the advertising and marketing world by storm. From the beginnings of a millennial-led movement to a full-blown industry changer, social media has transformed how we choose the products we buy, and more importantly how we connect with others to create communities around brands and people alike. Platforms like Facebook, Instagram, Twitter, and Snapchat are only some of the many content-centered sites that aim to reach their audiences directly through personalized targeted visual and written messaging.

Continue Reading →

0
View Post
Home is Where Amazon’s Heart Is: Is the Lone Star State the One?

Home is Where Amazon’s Heart Is: Is the Lone Star State the One?

Posted on Mar 21, 2018 by Natalie Matthews

Amazon. The company making big headlines last August when it officially acquired Whole Foods and made many customers question, what isn’t influenced by this all-encompassing tech and commerce business? Ranging from the invention of the Echo and Alexa to selling groceries in a cashier-less brick and mortar store coined Amazon Go, the future of our everyday experiences may sit in the hands of this company. Headquartered in Seattle, Washington with over 40,000 employees, Amazon is the largest employer in the city providing its economy with immeasurable value and its environment with multiple treasured amenities. So, what’s the next step for this booming business? Growth has brought CEO Jeff Bezos and the team to search for a second headquarters location amongst some of the most alluring spots in the US.

Continue Reading →

0
View Post
Shopping Without a Basket: How E-Commerce Is Shaping The Consumer Experience

Shopping Without a Basket: How E-Commerce Is Shaping The Consumer Experience

Posted on Feb 07, 2018 by Natalie Matthews

When is the last time you have walked into a store just to try on that shirt and redeem the coupon you received via email last month? The last time you’ve checked the reviews on that electronic you’ve been anticipating for a year, just to wait in line for 6 hours on the day it is released at Best Buy? Is it that we are becoming more impatient and comfortable with a screen controlling our purchases? Or could it be that buying online is the most efficient and economical option for today’s society?

Continue Reading →

1
View Post
Meet Natalie, The New Kid on The Block

Meet Natalie, The New Kid on The Block

Posted on Jan 26, 2018 by Natalie Matthews

Hi! My name is Natalie Matthews and I am ecstatic to begin as the new social media and marketing intern at HMG Creative, this semester. Born and raised in Clear Lake, Texas, I have enjoyed dancing competitively for twelve years with my older sister and traveling alongside the rest of our family in our free time. I am an avid cooking show viewer, occasional chef for one and dedicated consumer of all things sweet. You can often find me making my way around Town Lake while listening to some of my favorite artists, ranging from Frank Sinatra to Katy Perry. I am passionate about empowerment, the alleviation of poverty, education and positive living.

Continue Reading →