Generate – Collaborate – Validate

In a world with continual platform updates and algorithm adjustments, changes in social platforms and search engines can leave a digital marketer’s world tumultuous at the very least. Continuing to adapt and learn has always been key to dominating the ever-changing digital landscape. To keep up, you must be willing to drop the ego and consistently learn new techniques, even if the ongoing changes make you want to pull your hair out.  Continue…

PrimoDish’s Premier Website

If you’re anything like me, when I sit down at a restaurant it takes a good 15 minutes for me to look at the menu and finally decide what special item I’m going to choose for my oh-so-important meal.

Entrée decision-making has now become much easier thanks to our awesome client, PrimoDish.  Based out of Austin, Texas, PrimoDish is an online company that provides information and ratings of the best, and worst, dishes at various restaurants and bars around the nation.

As a web-based company, PrimoDish came to us with extremely complex tasks that needed to be tackled.  In the kickoff meeting, we teamed up with our client to identify a list of critical factors and determined the desired target market to keep in mind throughout the re-development of the website.  By using storyboards, we were able to focus our attention on refining the overall user experience from the standpoint of an end-user.  From there, we constructed wireframe mock-ups that went through a series of revisions and additional enhancements.  Once the wireframes were solidified, we were able to build-out the GUI, or as I like to say, the “gooey.”  This is a graphical user interface that allows users to interact with electronic devices using images rather than text commands.  Once our work was finalized, we handed over the front-end design (HTML, CSS and Javascript) to PrimoDish, where their dev team completed the implementation and successful launch of their new site!

Their website now provides visitors with a clean layout, accessible information and the these functional features:

  • Restaurant / Dish Rating System
  • Form Search using Google Maps (Auto Detect Location)
  • Social Sharing
  • Membership (Create Profile)
  • Social Networking (Friend-ing, Bookmarking, Sharing, etc)
  • Tagging
  • Blog

Signing up is super easy– so if you’re already wondering what you’re next meal will be, I’d suggest taking a look at their new and improved website.  Just provide an email, password and username and you’re set to search for the best dish in town!

Hungry for more?  Give us a call today and we’d love to chat about your next website!


Design Mockups

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