When considering the success of a digital campaign, the first metric that often comes to mind is the number of impressions. This is essentially the number of viewers who get a glimpse of your website, social media post, or any other company page during a campaign. Although impressions can indicate success for goals like brand awareness, your conversion rate may be a better measurement to track if your company is looking for tangible results.
Posted on Mar 08, 2019 by Da Jin Kim
Posted on Feb 18, 2019 by Da Jin Kim
In today’s world, social media remains one of the most dominant digital topics, as leading platforms continue to expand their audiences and account for a growing share of consumers’ time spent on the web.
Considering nearly half of social media users tend to share other people’s content more than their own, the way in which businesses use social media as a marketing tool is highly imperative to their success. Continue Reading →
Posted on Jan 10, 2019 by Da Jin Kim
Hi! I’m Dajin Kim and I’m excited to announce my position as the new Social Media and Marketing Intern at HMG Creative! As a senior studying advertising at the University of Texas, the opportunity to get real-world experience and learn from the talented group of people at HMG is invaluable to me. Continue Reading →
Posted on Oct 16, 2018 by Sarah Hetrick
Every day 500 million users open Instagram and start scrolling, ready for a personalized experience tailored to their unique interests.
The numbers are rapidly increasing. Instagram now has 2 million advertisers and 1 billion overall users. Seeking captivating stories told through stimulating images, Instagrammers come to the platform for content from their friends, family, and – you guessed it – their favorite brands. Continue Reading →
Posted on Sep 10, 2018 by Sarah Hetrick
Following a scintillating Austin summer of endless sunshine, late nights, and outdoor adventures, I’m excited to be kicking off my newest adventure as Marketing Coordinator with HMG Creative!
Originally a Phoenix native, I bravely ventured into the unknown territory of Texas for college in 2006 and never looked back. After a 12 year expedition of all things Dallas, my insatiable curiosity lured me off to the rolling hills of central Texas and landed me in our state’s exploding capital – Austin.
Posted on Jun 29, 2018 by Natalie Matthews
As this chapter comes to a close and I move into my senior year at The University of Texas, I have come to appreciate so many of the valuable lessons I’ve learned along the way. Professionally, I have gained numerous skills and knowledge in the marketing and communications sphere. Personally, I have been pushed to challenge my boundaries and turn opportunities into accomplishments.
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