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New Office, New Intern, No Problem!

New Office, New Intern, No Problem!

Posted on Sep 13, 2019 by Thalia R. Carrillo

Hey, there! My name is Thalia Carrillo and I’m the freshest member of the HMG Creative team. I’m thrilled to be the new Social Media and Marketing Intern! I graduated from The University of Texas at Austin less than a month ago, with a Bachelor’s degree in Journalism and a minor in Sociology. My studies brought me to Austin four years ago, but I’m formerly and proudly an El Pasoan. When I’m not in either of those locations, you can find me traveling to places like New York, Mexico City, or Paris. I’ve even attended The University of London, where I studied Social Work.

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A 2019 Guide for Instagram Business Accounts

A 2019 Guide for Instagram Business Accounts

Posted on Aug 29, 2019 by Da Jin Kim

Instagram was initially introduced to the digital world in 2010 and quickly gained popularity. A few years later, Facebook took over its ownership with an estimated user count of 1 billion monthly active users. With the number of users rapidly increasing, Instagram was identified as an excellent tool for marketers to promote products, services and ideas. In May 2016, Instagram made a move that shifted culture, launching the Instagram business account – a powerful way for businesses to advertise and market. The feature is available for both IOS and Android globally.

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How Retargeting Ads Can Boost Your Business

How Retargeting Ads Can Boost Your Business

Posted on Mar 08, 2019 by Da Jin Kim

When considering the success of a digital campaign, the first metric that often comes to mind is the number of impressions. This is essentially the number of viewers who get a glimpse of your website, social media post, or any other company page during a campaign. Although impressions can indicate success for goals like brand awareness, your conversion rate may be a better measurement to track if your company is looking for tangible results.

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How Social Media Marketing Can Improve Brand Reputation

How Social Media Marketing Can Improve Brand Reputation

Posted on Feb 18, 2019 by Da Jin Kim

In today’s world, social media remains one of the most dominant digital topics, as leading platforms continue to expand their audiences and account for a growing share of consumers’ time spent on the web.

Considering nearly half of social media users tend to share other people’s content more than their own, the way in which businesses use social media as a marketing tool is highly imperative to their success. Continue Reading →

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Meet HMG’s New Intern – Dajin Kim!

Meet HMG’s New Intern – Dajin Kim!

Posted on Jan 10, 2019 by Da Jin Kim

Hi! I’m Dajin Kim and I’m excited to announce my position as the new Social Media and Marketing Intern at HMG Creative! As a senior studying advertising at the University of Texas, the opportunity to get real-world experience and learn from the talented group of people at HMG is invaluable to me. Continue Reading →