Last year, Black Friday pulled in a record $6.22 billion in online sales. This is a 23.6 percent increase from the year prior. This year, Adobe Analytics predicts that online sales will reach a new record at $7.5 billion. We are now two weeks away from the busiest online shopping season in history. If you’ve not prepared your marketing strategy or tested your online performance, that’s okay! There are still ways to enhance your shop in time to make great sales this holiday season! Here are our last-minute tips for Black Friday 2019:
Posted on Nov 15, 2019 by Thalia R. Carrillo
Posted on Oct 30, 2019 by Thalia R. Carrillo
The importance of marketing for any business is no secret. The real issue can be deciding on whether to hire an external marketing team or to keep your efforts in-house. After all, your marketing strategy determines the overall success of your business, and you want to make the right choice. Ultimately, it’s important for business owners to do the research before deciding, so we broke it down for you!
Posted on Sep 13, 2019 by Thalia R. Carrillo
Hey, there! My name is Thalia Carrillo and I’m the freshest member of the HMG Creative team. I’m thrilled to be the new Social Media and Marketing Intern! I graduated from The University of Texas at Austin less than a month ago, with a Bachelor’s degree in Journalism and a minor in Sociology. My studies brought me to Austin four years ago, but I’m formerly and proudly an El Pasoan. When I’m not in either of those locations, you can find me traveling to places like New York, Mexico City, or Paris. I’ve even attended The University of London, where I studied Social Work.
Posted on Aug 29, 2019 by Da Jin Kim
Instagram was initially introduced to the digital world in 2010 and quickly gained popularity. A few years later, Facebook took over its ownership with an estimated user count of 1 billion monthly active users. With the number of users rapidly increasing, Instagram was identified as an excellent tool for marketers to promote products, services and ideas. In May 2016, Instagram made a move that shifted culture, launching the Instagram business account – a powerful way for businesses to advertise and market. The feature is available for both IOS and Android globally.
Posted on Aug 14, 2019 by John Paulsen
In a world with continual platform updates and algorithm adjustments, changes in social platforms and search engines can leave a digital marketer’s world tumultuous at the very least. Continuing to adapt and learn has always been key to dominating the ever-changing digital landscape. To keep up, you must be willing to drop the ego and consistently learn new techniques, even if the ongoing changes make you want to pull your hair out. Continue Reading →
Posted on Mar 08, 2019 by Da Jin Kim
When considering the success of a digital campaign, the first metric that often comes to mind is the number of impressions. This is essentially the number of viewers who get a glimpse of your website, social media post, or any other company page during a campaign. Although impressions can indicate success for goals like brand awareness, your conversion rate may be a better measurement to track if your company is looking for tangible results.
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