The Value of User-Generated Content (UGC)

The Value of User-Generated Content

In the ever-evolving marketing landscape, user-generated content (UGC) has emerged as a powerful tool that every marketer should have in their back pocket. Gone are the days when traditional marketing tactics held the sole spotlight and in is the new dawn of user-generated content creating genuine connections between consumers and companies. Savvy marketers around the world understand the value of empowering their customers to become brand advocates and storytellers. User-generated content, authentically created and shared by individuals, has become a driving force shaping consumer perceptions, fostering trust, and propelling businesses forward. Come along as we delve into the remarkable effectiveness and undeniable value of UGC in the modern marketing world, exploring what user-generated content really is, why it’s important, how it works, and the key to harnessing its awesome power for your brand.


Business Basics: Navigating the Digital World

For some of us, “going to work” isn’t a reality anymore. Many people have left their offices to work from home, and this isn’t always an easy transition to make, especially for those who have never worked remotely. Similarly, this can be difficult for business owners who run their business entirely or predominantly face-to-face. Adjusting to the online space can be difficult especially with the pressures of staying organized, productive, and in constant communication with your customers. To make it easier, we’re sharing some of our favorite online tools to help you and your team navigate the digital world.


How to Bolster your Brand and Maximize your Digital Presence in the New All-Digital Era

History will define this season as the time when interacting and engaging digitally became just as successful as direct contact. As challenging as it is to put a pause on life and daily activities, we find ourselves more grateful than ever for the digital connectedness that allows business, communication, and responsibilities to continue remotely. Although not every business is able to make this seamless transition, each does have the opportunity to get creative with their digital presence and find new ways to connect with its customers in the digital space. With digital marketing as our area of expertise, the team at HMG Creative is eager to share the opportunities and tools available to help businesses thrive with their brand, web presence, and digital marketing efforts as the world around us continues to evolve.


Introducing our new intern, Tyler Gehringer!

Meet Our New Intern, Tyler!

Whatsup! I’m Tyler Gehringer, the newest Social Media & Marketing Intern here at HMG Creative. I’m a music producer/content creator from New Jersey, and have lived all over the country these past few years. The many surprises of 2020 have ultimately led me to Austin, where I am already beginning to feel at home. Continue…

Why an External Marketing Team is the Right Move for Your Business

The importance of marketing for any business is no secret. The real issue can be deciding on whether to hire an external marketing team or to keep your efforts in-house. After all, your marketing strategy determines the overall success of your business, and you want to make the right choice. Ultimately, it’s important for business owners to do the research before deciding, so we broke it down for you!


Last Minute Black Friday Tips for your e-Commerce Website

Last year, Black Friday pulled in a record $6.22 billion in online sales. This is a 23.6 percent increase from the year prior. This year, Adobe Analytics predicts that online sales will reach a new record at $7.5 billion. We are now two weeks away from the busiest online shopping season in history. If you’ve not prepared your marketing strategy or tested your online performance, that’s okay! There are still ways to enhance your shop in time to make great sales this holiday season! Here are our last-minute tips for Black Friday 2019:


9 Social Media Trends to Watch for in 2020

Do you want your brand to win on social media in 2020?

Are you looking to create a plan to engage your audience on social channels?

With the increasing influence of social media in our everyday lives, companies and marketers are looking to social media more than ever to connect with target prospects.

However, competition is steep. Social media is currently facing a content overload, and standing out will continue to be a challenge unless you have a clear and sharp social media marketing strategy.