What is the true measure of business success? For years, successful companies have been defined by wide profit margins and exponential growth. In this day and age, however, businesses are shifting their definition of success beyond sales and revenue to also include further-reaching aspirations like purpose and social impact. Continue Reading →
Posted on Apr 03, 2019 by Da Jin Kim
Posted on Mar 27, 2019 by Da Jin Kim
Although advertising and marketing are often used interchangeably, the two terms represent different aspects of the business process. While marketing encompasses the entire process of selling a product or service to a certain audience, advertising focuses on a particular facet of this process. Continue Reading →
Posted on Jan 23, 2019 by Da Jin Kim
HMG is excited to see our team grow as we welcome the newest addition to our fam, the talented John Paulsen, as our Senior Brand & Marketing Strategist. With ample experience as an entrepreneur himself, John is eager to learn, build great friendships, and find meaning in everything that he does this year. If you’re anything like us, you can’t wait to get to know John! In order to get the full scoop on our newest member, we’ve asked him some fun questions following a quick background:
Posted on Oct 24, 2018 by Sarah Hetrick
Stop wasting time on prospects that don’t want what you offer. It’s time to say goodbye to ad blasting the masses and adopt a more precise approach to gain the right customers.
It’s called inbound marketing, and it starts with identifying strangers – the ones that want your products/services.