The importance of marketing for any business is no secret. The real issue can be deciding on whether to hire an external marketing team or to keep your efforts in-house. After all, your marketing strategy determines the overall success of your business, and you want to make the right choice. Ultimately, it’s important for business owners to do the research before deciding, so we broke it down for you!
Posted on Oct 01, 2019 by Thalia R. Carrillo
Everyone uses search engines, but not everyone runs a website or owns a business. Not everyone who runs a website or owns a business is up-to-speed with Search Engine Optimization (SEO) practices, and that’s okay! Gaining site traffic and making your way up the rankings of a Google search results page takes time. Continue Reading →
Posted on Jun 13, 2019 by Da Jin Kim
When it comes to the digital marketing world, SEO is one of the best (and free!) ways to gain more traffic to your website. While paying for posts is great, more and more consumers are getting skeptical about posts that are flagged “sponsored.”For those who aren’t quite sure what the term SEO is all about, it stands for Search Engine Optimization. This basically translates to the organic way of getting your content to show up closer to the top of certain search engines like Google. Continue Reading →
Posted on Aug 16, 2018 by Courtney Bateson
When a website is launched, many like to think it’s a finished product and the work is complete. However, the reality of the situation is that websites are like houses and cars – they require ongoing maintenance to keep them fully functioning and up to date.
Posted on Apr 03, 2018 by Courtney Bateson
What is Google Adwords PPC?
For those who are unfamiliar with this type of online advertising, Adwords is a platform that allows you to show ads above Google search engine results. You choose a set of keywords and Google will show your ad to people who searched those words. The beauty of this particular platform is that you only pay when someone actually clicks on it (Pay-Per-Click).