The internet is an immensely crowded place. With thousands of new websites being created every day, yours is inevitably going to have some competition. While creating a high quality website is certainly a great foundation, quality alone will not ensure people get to your site. Continue Reading →
Posted on Mar 10, 2020 by Thalia R. Carrillo
Conversion rate optimization (CRO) and search engine optimization (SEO) are seen as integral to the success of a business online – but this can be something of a problem because in some instances the best practice guidelines for each can contradict each other.
SEO focuses on making changes to a business’ website in order that it ranks higher on Google. This is vital in getting more traffic to your site; more traffic means far more potential customers. CRO is the discipline that attempts to get more sales on the site – after all, there is no getting lots of people on your site if no-one is buying.
But the real question is how well it is possible to manage both of these activities at once. Each of them is necessary for the smooth running of your business – so how do you deal with the fact that they don’t always appear to work together? Here we take a look at some of the important ways that you can optimize for conversations while still improving your SEO.
Posted on Feb 26, 2020 by Thalia R. Carrillo
The internet exists to function for all people regardless of physical or cognitive abilities, quality of technology, or environment. When this is true for an online platform, tool, or application it means it is accessible. Web accessibility allows for communication, interaction, research, entertainment, and more online opportunities — many of which can be excluding in the physical world. This creates a need for developers and organizations to create inclusive designs to make their content accessible to all.
Everyone should be able to easily navigate the web or contribute to it if they wish. This is what makes this virtual space so special. Easy navigation can mean that information is presented clearly or through various alternate sensory channels.
Posted on Jan 29, 2020 by Thalia R. Carrillo
Conversion rate optimisation (CRO) is something that businesses of all sizes need to start taking more seriously. As your digital marketing and SEO efforts become more sophisticated you will attract more visitors to your site – but there’s no use getting lots of potential customers onto a page if they aren’t going to result into a sale. Here are six website upgrades you can use to improve your conversion rates.