When a website is launched, many like to think it’s a finished product and the work is complete. However, the reality of the situation is that websites are like houses and cars – they require ongoing maintenance to keep them fully functioning and up to date.
Posted on Apr 03, 2018 by Courtney Bateson
What is Google Adwords PPC?
For those who are unfamiliar with this type of online advertising, Adwords is a platform that allows you to show ads above Google search engine results. You choose a set of keywords and Google will show your ad to people who searched those words. The beauty of this particular platform is that you only pay when someone actually clicks on it (Pay-Per-Click).
Posted on Oct 16, 2017 by Emily Ballard
Just when you thought you had SEO all figured out…
We all know Google has cracked down on keyword stuffing, internal linking and much more when it comes to blog content, but it’s time to make some changes—again. Google’s new algorithms penalize you if your internal links don’t directly expand on another topic. I can already see the organization freaks (much like myself) losing it over this new algorithm, but don’t fret. Run with it by integrating pillar pages.
Posted on Oct 11, 2017 by Anna Vehslage
As artificial intelligence continues to advance, we’ve found ourselves new best friends with intelligent personal assistants such as Siri, Alexa, Cortana, and Google. The way people search the web for information is changing from the traditional search engines. Nearly 60 percent of searches today are performed through mobile devices. Mobile devices are becoming our key source of knowledge and consumers are increasingly using their voice over their fingers to search the web. Asking questions and receiving answers has never been quicker or easier. As voice search continues to gain market share, it is imperative that we as marketers understand how to optimize our websites in order to stay ahead on SEO best practices.