When it comes to the digital marketing world, SEO is one of the best (and free!) ways to gain more traffic to your website. While paying for posts is great, more and more consumers are getting skeptical about posts that are flagged “sponsored.”For those who aren’t quite sure what the term SEO is all about, it stands for Search Engine Optimization. This basically translates to the organic way of getting your content to show up closer to the top of certain search engines like Google. Continue Reading →
Posted on Aug 16, 2018 by Courtney Bateson
When a website is launched, many like to think it’s a finished product and the work is complete. However, the reality of the situation is that websites are like houses and cars – they require ongoing maintenance to keep them fully functioning and up to date.
Posted on Aug 08, 2018 by Courtney Bateson
In 2016, Google announced plans for their Chrome browser that would push for a safer internet – they promised to mark all websites with unencrypted connections as “not secure”. This would make it easier for people to know if their personal information is safe as it travels across the web. Fast forward three years and Google have delivered on their promise – Chrome 68 has arrived and it’s naming and shaming all websites with unencrypted connections.
Posted on Jul 10, 2018 by Courtney Bateson
In today’s digital world, your website is one of the most important marketing tools for your business – every move you make usually refers back to it in one way or another. With more and more DIY template-based websites being launched every day, many business owners are faced with the question of whether or not they should invest in a custom website designed and developed by professionals.
Posted on Apr 03, 2018 by Courtney Bateson
What is Google Adwords PPC?
For those who are unfamiliar with this type of online advertising, Adwords is a platform that allows you to show ads above Google search engine results. You choose a set of keywords and Google will show your ad to people who searched those words. The beauty of this particular platform is that you only pay when someone actually clicks on it (Pay-Per-Click).