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How to Optimize for Conversions Without Ruining your SEO

How to Optimize for Conversions Without Ruining your SEO

Posted on Mar 10, 2020 by Thalia R. Carrillo

Conversion rate optimization (CRO) and search engine optimization (SEO) are seen as integral to the success of a business online – but this can be something of a problem because in some instances the best practice guidelines for each can contradict each other.

SEO focuses on making changes to a business’ website in order that it ranks higher on Google. This is vital in getting more traffic to your site; more traffic means far more potential customers. CRO is the discipline that attempts to get more sales on the site – after all, there is no getting lots of people on your site if no-one is buying.

But the real question is how well it is possible to manage both of these activities at once. Each of them is necessary for the smooth running of your business – so how do you deal with the fact that they don’t always appear to work together? Here we take a look at some of the important ways that you can optimize for conversations while still improving your SEO.

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Six Website Upgrades to Improve your Conversion Rates

Six Website Upgrades to Improve your Conversion Rates

Posted on Jan 29, 2020 by Thalia R. Carrillo

Conversion rate optimisation (CRO) is something that businesses of all sizes need to start taking more seriously. As your digital marketing and SEO efforts become more sophisticated you will attract more visitors to your site – but there’s no use getting lots of potential customers onto a page if they aren’t going to result into a sale. Here are six website upgrades you can use to improve your conversion rates.

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Learn SEO on the Go

Learn SEO on the Go

Posted on Oct 01, 2019 by Thalia R. Carrillo

Everyone uses search engines, but not everyone runs a website or owns a business. Not everyone who runs a website or owns a business is up-to-speed with Search Engine Optimization (SEO) practices, and that’s okay! Gaining site traffic and making your way up the rankings of a Google search results page takes time. Continue Reading →

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5 Tips to Increase Your Google SEO Ranking

5 Tips to Increase Your Google SEO Ranking

Posted on Jun 13, 2019 by Da Jin Kim

When it comes to the digital marketing world, SEO is one of the best (and free!) ways to gain more traffic to your website. While paying for posts is great, more and more consumers are getting skeptical about posts that are flagged “sponsored.”For those who aren’t quite sure what the term SEO is all about, it stands for Search Engine Optimization. This basically translates to the organic way of getting your content to show up closer to the top of certain search engines like Google. Continue Reading →

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The Importance of Ongoing Web Maintenance

The Importance of Ongoing Web Maintenance

Posted on Aug 16, 2018 by Courtney Bateson

When a website is launched, many like to think it’s a finished product and the work is complete. However, the reality of the situation is that websites are like houses and cars – they require ongoing maintenance to keep them fully functioning and up to date.

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Google Chrome is Calling Out Websites With Unencrypted Connections

Google Chrome is Calling Out Websites With Unencrypted Connections

Posted on Aug 08, 2018 by Courtney Bateson

In 2016, Google announced plans for their Chrome browser that would push for a safer internet – they promised to mark all websites with unencrypted connections as “not secure”. This would make it easier for people to know if their personal information is safe as it travels across the web. Fast forward three years and Google have delivered on their promise – Chrome 68 has arrived and it’s naming and shaming all websites with unencrypted connections.

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