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Chatbots—It’s “a bot” time you get one

Chatbots—It’s “a bot” time you get one

Posted on Oct 18, 2017 by Anna Vehslage

Social media and messaging apps have led to the evolution of bots. A bot is a computer program that automates certain tasks by chatting with a user through a conversational interface like a messaging app. Interactions with bots can be straightforward such as asking a bot for the location of a restaurant, or more complex, like troubleshooting your internet service. In a world of immediacy and instant demand, simply offering an app won’t cut it anymore. Consumers expect an immediate response when it comes to customer service, and bots offer quality service before the customer even comes across an issue. If you haven’t invested in bots quite yet, here are a few reasons you should consider:

Immediacy

In the fast-paced, hyper-connected society we live in today, it is no secret that consumers are losing patience—patience in a restaurant, patience in a store, patience in traffic, and, most importantly, patience on the internet. Efficiency is the power of bots. Bots meet the users where they already are and provide solutions. For example, Pizza Hut is using chatbot marketing in their social media strategy to receive food orders for delivery. You can now place a pizza order directly through Facebook and Twitter. Bots are paving the way for brands to meet consumers where they are at all times and provide instant gratification.

Conversation

The internet has formed into much more of a conversational platform over the past decade through social media. Consumers, especially millennials, are used to mobile being a primarily conversational device—regardless of what they are using it for. Having a chatbot integrated within your site is becoming a necessity, as 53% of conversions are happening on a mobile device, surpassing desktop conversions. Bots provide businesses with a strategy to individualize their conversations at scale. Reaching consumers where they already are is crucial, and, through chatting with a bot, customers can interact with a brand and feel that their needs have been thoroughly met.

Targeting capabilities

Not only are bots a great way to interact with a consumer, they are emerging as a strategic marketing tool. Bots get smarter when they are integrated into a customer relationship management platform. They can leverage past conversations and unique preferences to retarget a consumer. Messaging apps have a retention rate that is almost double the number of other types of apps, which means this is a great platform for marketers to ensure their messages are heard. Chatbots capitalize on automation through platforms that can reach large audiences.

Chatbots will continue to rise in popularity as a way to interact with consumers, increase immediacy, and ensure viewability. In fact, six of the top apps used globally are messaging apps. Bots are revolutionizing conversations with consumers, and it is imperative to stay up-to-date with these trends so your brand doesn’t fall behind.

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Optimize Your Blog—Integrate a Pillar Page

Optimize Your Blog—Integrate a Pillar Page

Posted on Oct 16, 2017 by Emily Ballard

Just when you thought you had SEO all figured out…

We all know Google has cracked down on keyword stuffing, internal linking and much more when it comes to blog content, but it’s time to make some changes—again. Google’s new algorithms penalize you if your internal links don’t directly expand on another topic. I can already see the organization freaks (much like myself) losing it over this new algorithm, but don’t fret. Run with it by integrating pillar pages.

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Optimizing your Website for Voice Search

Optimizing your Website for Voice Search

Posted on Oct 11, 2017 by Anna Vehslage

As artificial intelligence continues to advance, we’ve found ourselves new best friends with intelligent personal assistants such as Siri, Alexa, Cortana, and Google. The way people search the web for information is changing from the traditional search engines. Nearly 60 percent of searches today are performed through mobile devices. Mobile devices are becoming our key source of knowledge and consumers are increasingly using their voice over their fingers to search the web. Asking questions and receiving answers has never been quicker or easier. As voice search continues to gain market share, it is imperative that we as marketers understand how to optimize our websites in order to stay ahead on SEO best practices.

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Three Webinars for Growing Your Business

Three Webinars for Growing Your Business

Posted on Sep 25, 2017 by Anna Vehslage

Webinars have evolved and become an excellent learning tool, extremely personable outlet for marketers to reach their prospective audiences and helpful in connecting with others in like industries. In the ever-changing industry of digital marketing, continued learning is imperative in order to stay ahead of the game. These three webinars will help you understand the latest trends in marketing and how to integrate them into your marketing plan in order to see tangible results.

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Is your web URL missing the ‘s’ in https?

Is your web URL missing the ‘s’ in https?

Posted on Sep 20, 2017 by Anna Vehslage

Throughout history, we have seen a direct correlation between the rise in population and the rise in crime rates. This has held true in the digital space as well with cyber thefts as the fastest growing crime in the U.S. From intruders to hackers, it is imperative now more than ever we as professional marketers secure our websites to protect both our business and our users. Google has recently campaigned for website owners to convert to HTTPS by rewarding secure URLs with a minor SEO boost. Google currently holds 77.43% of the market shares, making SEO vital to the success of your business’ site.  Not only is making the switch the ethical thing to do, it’s quickly becoming a necessity.

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My Internship at HMG—What I Learned

My Internship at HMG—What I Learned

Posted on Aug 01, 2017 by Alyssa Zucker

Having taken two advertising classes before beginning my internship with HMG, my knowledge of the marketing industry was limited. I remember sitting in the conference room listening to all the tasks I was going to take on and all of the social media accounts I was going to manage and being so excited to expand my knowledge in the field of marketing. Fast forward seven months, and I can honestly say I’ve gained value far beyond the tasks given to me.

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