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HMG Creative Unwrapped: The Whole Story

HMG Creative Unwrapped: The Whole Story

Posted on Aug 22, 2019 by Sarah Hetrick

The Bold Beginning

At the age of 18, James Trumbly enlisted in the Marine Corps, kickstarting a lifetime of ambitious pursuits and bold endeavors. Four years later, after completing a tour in Iraq and Kuwait in support of Operation Iraqi Freedom, James returned home, wrapping up his military career and embarking on the next exciting phase of his life: business ventures. With an entrepreneurial spirit, James joined a friend in opening a car dealership and auto brokering business. The business flourished, bringing a host of opportunities and connections, as well as a need for improved marketing resources. James knew a web presence would be crucial to the business’ continued success, so he took on the task of designing and developing the company’s first website. 

Completely self-taught, James learned development skills while pouring his efforts into the auto business. During this time, James was introduced to a small business owner whose local company sparked an innovative idea: an online hub to synthesize content for specific geographic regions. With new expertise in web development and the gusto of a true entrepreneur, James launched 411NorthCounty.com, an online community sourcing local content for eight North County cities of San Diego. The site integrated several resources for each county, including a directory, events calendar, local news, classifieds and job listings (think Craigslist meets Local News Source), fueled by sponsorships from small businesses.

The Early Years

As James and his team approached businesses for advertising services, it became evident that many lacked the resources for robust marketing and creative efforts. As a solution, 411NorthCounty.com expanded its offerings to include creative and marketing services for businesses in need of supplemental marketing support. The creative side of the business took off, so James sold 411NorthCounty.com to a local publication and honed his focus on the newly-founded creative agency… HMG Creative. 

During the initial stages, James ran HMG out of a friend’s small rented room where he lived at the time. Even still, the agency continued to grow and thrive, with expansion hinging on the addition of a talented designer/creative director. Fortunately at the same time, James’ childhood friend Johnny Jeffers, located in Austin, TX, was ready for the next step in his career and looking for a creative position. The two decided to partner up, and the rest is history. 

The Big Move

After a few years, HMG Creative upgraded from coffee shops and in-home offices to its first physical location, an office space in Vista, CA. Team members like Johnny continued to work remotely until 2011 when HMG made its biggest business move yet. In an effort to bring the whole team under one roof (and bring James back to his Texas roots), HMG moved its headquarters to Austin, planting HMG in a booming market, positioned for wild success and exponential growth as an agency expert in the creative industry.

The Climb to the Top

From our beginnings as a simple, home-grown agency to a well-respected, award-winning top agency, HMG has continued to provide quality digital marketing and creative services to clients for over 15 years. Throughout our years of growth, we learned that our key to success is not trying to be everything to everyone, but to find out what we’re good at and focus our efforts there. We’ve since been able to build a well-rounded, talented team with a sweet spot in mid-market companies where we feel we can offer the best services and value at a competitive price. We’re privileged to work with clients like RetailMeNot, Ikea, Thermo Fisher Scientific, and State Bar of Texas as a collaborative partner for their creative needs. 

As we continue to grow and evolve, HMG aims to be the go-to creative partner in Austin and Central Texas for brands seeking their next level of business growth. With unmatched reliability and talent, our goal is to provide the best ideas, expertise, and experience any agency can offer.

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Introducing: Our New Office Journey

Introducing: Our New Office Journey

Posted on Jul 02, 2019 by Da Jin Kim

No matter how long your business has been around, nothing is quite as rewarding as watching your company grow right before your eyes. Whether it’s in number, success, or space, all types of developments are an indication that your company is becoming closer to becoming everything you’ve envisioned and more. Continue Reading →

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Here’s How Creatives Do Halloween…

Here’s How Creatives Do Halloween…

Posted on Oct 31, 2018 by Sarah Hetrick

In an organization built on creativity and imagination, when occasions arise to display our uninhibited ingenuity, there’s no stopping the forces that are unleashed. Halloween especially. Continue Reading →

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Introducing Sarah, Newest Member of the HMG Team

Introducing Sarah, Newest Member of the HMG Team

Posted on Sep 10, 2018 by Sarah Hetrick

Following a scintillating Austin summer of endless sunshine, late nights, and outdoor adventures, I’m excited to be kicking off my newest adventure as Marketing Coordinator with HMG Creative!

Originally a Phoenix native, I bravely ventured into the unknown territory of Texas for college in 2006 and never looked back. After a 12 year expedition of all things Dallas, my insatiable curiosity lured me off to the rolling hills of central Texas and landed me in our state’s exploding capital – Austin.

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GDPR (General Data Protection Regulation): What Does It Mean For My Website?

GDPR (General Data Protection Regulation): What Does It Mean For My Website?

Posted on Aug 02, 2018 by Brandon Zeek

In the wake of the May 25th deadline for GDPR compliance, many brands were left wondering about what they should do to comply with this new European data protection regulation. With advice on the internet ranging from ‘do absolutely nothing’ to ‘pay a consulting company to audit your website and integrate GDPR-specific solutions’, it’s easy to understand why people are confused.

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Q&A with Brandon Zeek, Web Developer at HMG

Q&A with Brandon Zeek, Web Developer at HMG

Posted on Jul 25, 2018 by Courtney Bateson

Here at HMG, we’ve found that it’s important to evolve over time in order to achieve longevity. Trends change so rapidly, and so we’ve always emphasized the importance of staying relevant.

Whether it be about our personal or professional lives, we are constantly learning new things from each other by asking for advice and information. After all, ‘everybody knows something you don’t’.

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