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Six Reasons Why Font Matters

Six Reasons Why Font Matters

Posted on Sep 21, 2017 by Anna Vehslage

In history classes growing up, we’ve studied the importance of the printing press and how it led to a revolution: the rise in literacy rates and the spread of knowledge across the world. More recently, however, we have encountered another revolutionary invention that democratized the digital world and pioneered graphic design. The introduction of the Macintosh computer in 1984 changed the design world forever with its featured font menu. After taking a calligraphy class at Reed College, Steve Jobs understood the importance of typeface and later integrated this feature into his computer. This type menu has transformed design forever and become an integral part of artistic composition. As you devise your branding and marketing efforts, keep in mind the importance font plays in identifying with target audiences, gaining the attention of consumers and creating an image that resonates with them.

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Is your web URL missing the ‘s’ in https?

Is your web URL missing the ‘s’ in https?

Posted on Sep 20, 2017 by Anna Vehslage

Throughout history, we have seen a direct correlation between the rise in population and the rise in crime rates. This has held true in the digital space as well with cyber thefts as the fastest growing crime in the U.S. From intruders to hackers, it is imperative now more than ever we as professional marketers secure our websites to protect both our business and our users. Google has recently campaigned for website owners to convert to HTTPS by rewarding secure URLs with a minor SEO boost. Google currently holds 77.43% of the market shares, making SEO vital to the success of your business’ site.  Not only is making the switch the ethical thing to do, it’s quickly becoming a necessity.

HTTP… ‘S’

HTTPS stands for hypertext transfer protocol secure. So, what’s the difference between HTTP and HTTPS? A layer of security. HTTPS comes with a secure sockets layer (SSL) certificate, which encrypts data to ensure only the intended server and browser can read the information. In other words, an SSL certificate is a small data file that monitors and transfers data safely between two points. Although nothing on the web is 100% secure, encrypted data is usually of no use to hackers. HTTPS will also prevent intruders from being able to listen to communication between your users and your website. Images, cookies, scripts, and HTML are all exploitable for intruders, and they can use unprotected communications to insert their own advertisements, trick users into giving up information or installing malware. These intrusions can happen at any moment, and it is crucial that we protect ourselves by adding an SSL certificate to our websites.

‘S’ means business

Web security is no longer solely important to just e-commerce. Every website should be securing the information of their users in order to be competitive in the marketplace.

Google Chrome is officially listing HTTP-based sites as “unsecure,” which means if you haven’t made the switch to HTTPS you could lose some business. HTTPS is a stamp of approval for website users. When entering an HTTP site, Google will give users a “Not Secure” warning, which can scare them away from sites even if the actual risk is minimal. Google is also ranking web pages with HTTPS higher than websites using HTTP; therefore, not only will users be turned off by unsecure websites, you could lose prospective viewers.

How to get an ‘S’

With the need for cybersecurity increasing, getting an HTTPS security certificate has become more streamlined and accessible. NameCheap offers SSL certificates for as low as $39 per year, and WordPress, which we use as our CMS, offers SSL certificates for free. It’s time to secure your website—obtain your SSL certificate through the resources listed here:

Let’s Encrypt
Comodo
Thawte
GoDaddy
Digicert
Symantec
GeoTrust

SSL certificates have many advantages including higher search engine ranking, uninterrupted traffic and higher credibility amongst users. Acquiring these certifications is both accessible and mandatory now more than ever. Securing your website is imperative to ensuring visibility and continued growth for your business. Don’t let your website go unseen.

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Four Ways to Utilize Print at Your Event

Four Ways to Utilize Print at Your Event

Posted on Sep 07, 2017 by Anna Vehslage

In today’s consumer centric world, it is imperative that businesses snatch every opportunity to build long-lasting relationships with their consumers and differentiate themselves in the overcrowded marketplace. A brand must interact and gain the trust of consumers on a personal, more intimate level. Events have become key to connecting brands with consumers on all levels. They have the power to create a connection between a brand and consumer on a very personal level, raise brand awareness, improve brand perception, and create long-lasting rapport with customers. With a variety of events gaining so much prominence in the marketing industry, it is crucial that we as professional marketers understand how to strategically plan events and utilize all aspects of marketing—including print.

As the digital age continues to rapidly accelerate, marketers often forget just how impactful print can be. Print often resonates with consumers on a deeper level because it is tangible, communicates the quality and credibility of a brand, and entices direct engagement. Here are four ways to incorporate print at your events:

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Another Longhorn at HMG

Another Longhorn at HMG

Posted on Aug 30, 2017 by Anna Vehslage

What’s up? My name is Anna Vehslage and I am thrilled to join the team at HMG Creative as the new Marketing & Social Media intern. I am entering my senior year at the University of Texas at Austin and will graduate in May with a B.S. in Advertising Management and a Certificate in Business Foundations. Born and raised in Dallas, Texas, I made my way to Austin in 2014 as a 3rd generation Longhorn. Although the football team has been disappointing, I still have high hopes they will pull it together for my final season as a student #TeamHerman. I will be sad to leave my 40-acre home in nine short months, but I know “What starts here, changes the world.” When I’m not studying or at work, you can find me at pilates just before I scarf down my weekly cheeseburger—I’m all about a balanced diet.

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My Internship at HMG—What I Learned

My Internship at HMG—What I Learned

Posted on Aug 01, 2017 by Alyssa Zucker

Having taken two advertising classes before beginning my internship with HMG, my knowledge of the marketing industry was limited. I remember sitting in the conference room listening to all the tasks I was going to take on and all of the social media accounts I was going to manage and being so excited to expand my knowledge in the field of marketing. Fast forward seven months, and I can honestly say I’ve gained value far beyond the tasks given to me.

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Meet Alyssa, HMG’s Newest Social Media and Marketing Intern

Meet Alyssa, HMG’s Newest Social Media and Marketing Intern

Posted on Feb 07, 2017 by Alyssa Zucker

Hello! My name is Alyssa Zucker and I am thrilled to join the HMG Creative team as the new Social Media and Marketing Intern! I am currently a Sophomore at the University of Texas at Austin, studying Public Relations with a minor in English. I am loving every aspect of being a Longhorn. Coming to Texas from my small town of Manhattan Beach, California, I am fully embracing all the amazing culture Austin has to offer. From learning what it means to “Keep Austin Weird,” to eating my way through the city, I am constantly entertained here. While I will miss being walking distance from the beach, I am excited to immerse myself in the Austin lifestyle, even the excruciating summer heat.

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