UX design is a fascinating field that often falls victim to misconceptions and oversimplifications. Many believe it to be solely about creating aesthetically pleasing interfaces or arranging elements on a screen. However, UX design is so much more than just appearances; it’s about crafting meaningful and engaging experiences that resonate with users on a deeper level. UX design requires compassion, analysis, and a thirst for problem solving. While these skills are important, we believe there are certain psychological principles all great UX designers should be aware of. After all, there’s a science to this.

Whether you’re new to the game or a long time designer, take a dive into our eBook, There’s a Science To This: Psychology of UX, to design for success and understand the psychology that makes your designs work.