Forgot Password?

0
View Post
Six Reasons Why Font Matters

Six Reasons Why Font Matters

Posted on Sep 21, 2017 by Anna Vehslage

In history classes growing up, we’ve studied the importance of the printing press and how it led to a revolution: the rise in literacy rates and the spread of knowledge across the world. More recently, however, we have encountered another revolutionary invention that democratized the digital world and pioneered graphic design. The introduction of the Macintosh computer in 1984 changed the design world forever with its featured font menu. After taking a calligraphy class at Reed College, Steve Jobs understood the importance of typeface and later integrated this feature into his computer. This type menu has transformed design forever and become an integral part of artistic composition. As you devise your branding and marketing efforts, keep in mind the importance font plays in identifying with target audiences, gaining the attention of consumers and creating an image that resonates with them.

Continue Reading →

0
View Post
4 Benefits of a Creative Workspace

4 Benefits of a Creative Workspace

Posted on May 02, 2017 by Alyssa Zucker

Creative space is much more than simply decorating your desk with toys and distractions (like Michael Scott from The Office). We spend a large portion of our lives working, so creating a work environment that promotes collaborative work, natural light, optional standing, and an aesthetically pleasing layout encourages us to enjoy the work we do—which tends to produce better work. On top of enticement to come into work, a creative workspace provides many physical, emotional, and professional benefits.

Continue Reading →

0
View Post
Howdy Y’all: Meet HMG’s Newest Intern

Howdy Y’all: Meet HMG’s Newest Intern

Posted on Jun 06, 2016 by Kate Gothing

Hi there! My name is Kate Gothing, and I am the newest social media and marketing intern at HMG Creative. I am overly thrilled to join such an amazing team and learn from each and every one of the team members. Currently, I am entering my senior year as an advertising student at the University of Texas at Austin (wow–how time flies!). I was born and raised in a small town outside of Boston, Massachusetts, but have always dreamed of moving to Texas. Unfortunately, I have not been in Texas for my entire college career. For my freshman year of college, I attended DePaul University in Chicago, as a marketing student. After the Polar Vortex of 2014, I decided it was time to move down south, and soak up some much needed sun. Since transferring to UT Austin my sophomore year, I have not regretted it. I mean who could, in such a great city with amazing queso, tacos and BBQ?

Continue Reading →

0
View Post
The Importance of a Consistent Brand

The Importance of a Consistent Brand

Posted on Apr 13, 2015 by Ryan Gardner

When people think of a brand often the first image that comes to mind is the logo. Companies like Nike, Apple, and Starbucks can be identified if you only see the logo – the name is not even necessary. In today’s digital world, branding is way more than just a logo. A consistent identity must go very deep within company collateral. It needs to communicate not only the values of the company, but also the careful precision and attention to detail.

Continue Reading →

0
View Post
Tango Health: Optimizing Health Benefits

Tango Health: Optimizing Health Benefits

Posted on Mar 11, 2015 by Ryan Gardner

With the healthcare landscape constantly shifting, expanding, and evolving, Tango Health helps you make sense of it all with its Health Benefits Optimization. The company gets employees the right plans, while stabilizing the costs of benefits and even reducing them. Tango customizes by analyzing data to determine the ideal mix of employees to your exiting benefit plan. It educates using online tools to help employees choose the best plan. This saves money for both the company and the employees.

Continue Reading →

0
View Post
A New Website for CBIONE

A New Website for CBIONE

Posted on Mar 02, 2015 by Ryan Gardner

CBIONE has been a market leading specialist in the circuit breaker industry for over 35 years. During this time, the company has developed a strong and reliable reputation in the electrical industry nationwide for our quality products, competitive prices and superior service. Providing a large inventory of new and reconditioned circuit breakers, CBIONE came to HMG with needs for a new website design, Google Analytics, and email marketing.

Continue Reading →