How to Bolster your Brand and Maximize your Digital Presence in the New All-Digital Era

History will define this season as the time when interacting and engaging digitally became just as successful as direct contact. As challenging as it is to put a pause on life and daily activities, we find ourselves more grateful than ever for the digital connectedness that allows business, communication, and responsibilities to continue remotely. Although not every business is able to make this seamless transition, each does have the opportunity to get creative with their digital presence and find new ways to connect with its customers in the digital space. With digital marketing as our area of expertise, the team at HMG Creative is eager to share the opportunities and tools available to help businesses thrive with their brand, web presence, and digital marketing efforts as the world around us continues to evolve.

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HMG Recs: What We’ve Been Loving Lately

Many of us are still adjusting to the lifestyle of working from home and putting our social lives on pause. Our living rooms have turned into our gyms and our kitchen tables have become work stations. Let’s be honest, the most fun some of us are having is going to the grocery store twice a month. It can be really difficult to find a good work-life balance when our homes and our workspaces are morphed into one. It’s important that we take time out of our days to unwind and have some fun. So, we’ve come up with a few recommendations for some entertainment that we think you’ll love.

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Business Basics: Navigating the Digital World

For some of us, “going to work” isn’t a reality anymore. Many people have left their offices to work from home, and this isn’t always an easy transition to make, especially for those who have never worked remotely. Similarly, this can be difficult for business owners who run their business entirely or predominantly face-to-face. Adjusting to the online space can be difficult especially with the pressures of staying organized, productive, and in constant communication with your customers. To make it easier, we’re sharing some of our favorite online tools to help you and your team navigate the digital world.

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Why an External Marketing Team is the Right Move for Your Business

The importance of marketing for any business is no secret. The real issue can be deciding on whether to hire an external marketing team or to keep your efforts in-house. After all, your marketing strategy determines the overall success of your business, and you want to make the right choice. Ultimately, it’s important for business owners to do the research before deciding, so we broke it down for you!

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HMG Creative Proud to Be Named on Clutch 1000

In recognition of our success, we’ve been named a top web design agency on the Clutch 1000! This list is a comprehensive directory of B2B companies around the globe, verified by Clutch, a platform that provides ratings and reviews for businesses. We’re number 802 on Clutch, one out of 62 web design agencies, and one out of 24 companies based in Austin, Texas.

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Key Things to Know About Google Analytics to Improve your Website Analysis

Utilising Google Analytics is a necessity for any business website. But sometimes it can be overwhelming in terms of actually getting usable information from this powerful platform. In this article, we take a look at four key functions in Google Analytics that you can use to improve your analysis. 

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Seasonal Specials: Warm Drinks and Sweet Treats in ATX

The holiday season is in full-effect in Austin, TX! From the Trail of Lights at Zilker Park to the shops at 2nd Street District, it’s very merry all around. With colder weather and festive feelings comes seasonal specials on warm drinks and sweet treats. We looked into some of the best local coffee shops and bake shops to get the inside scoop on seasonal specials. We’ve listed a few dessert spots perfect for date night and coffee shops for those quick caffeine kicks before work.

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A Year in Review

“In this industry, you either evolve or become obsolete. I’m constantly learning, but just like any growing business, I’m always looking for ways we can better serve our clients and build stronger partnerships. This last year, I’ve put lots of thought into processes, smart growth and investing into our current team.”

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Web Design Trends to Watch for in 2020

The new decade brings a new boldness with it. This new invigoration can be seen everywhere — from TV ads to billboards, and especially to web design. Each new year is an opportunity for reinvention, and that’s most true for 2020. The pressure is on to stand out in many saturated industries, but the one thing all businesses have in common is their brand. As businesses and web design companies aim to establish a robust online presence, here are some of the biggest web design trends to watch for in 2020. You just might be inspired to implement some of them!

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Understanding Web Accessibility

The internet exists to function for all people regardless of physical or cognitive abilities, quality of technology, or environment. When this is true for an online platform, tool, or application it means it is accessible. Web accessibility allows for communication, interaction, research, entertainment, and more online opportunities — many of which can be excluding in the physical world. This creates a need for developers and organizations to create inclusive designs to make their content accessible to all.

Everyone should be able to easily navigate the web or contribute to it if they wish. This is what makes this virtual space so special. Easy navigation can mean that information is presented clearly or through various alternate sensory channels.

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