There’s absolutely nothing worse than having to search through hundreds of words just to find the answer that you’re looking for. Much like us, readers will quickly turn away from your page if the answer they’re looking for is not readily available. For this exact reason, paying attention to the typographic hierarchy of your paper is super important to keeping readers engaged. Continue Reading →
Posted on Feb 12, 2019 by Da Jin Kim
Posted on Jan 25, 2019 by Da Jin Kim
Typography is more than the font you picked for the last blog you wrote. When done right, typography will set a tone for your brand. It can be light and fun or serious and formal. Simply stated, typography is defined as the style or appearance of your writing.
Posted on Jan 04, 2019 by Sarah Hetrick
New year = new trends. When it comes to design, staying at the forefront of new trends doesn’t just make you “cool;” it directly impacts the success of your business – including sales, reach, and engagement. In the ever-evolving world of design, it can be hard to keep up with what’s most important and what’s coming next. As techniques begin to shift away from some of the trends that have become so prevalent in the past few years, here’s what you can expect to be top priority in 2019:
Posted on Sep 21, 2017 by Anna Vehslage
In history classes growing up, we’ve studied the importance of the printing press and how it led to a revolution: the rise in literacy rates and the spread of knowledge across the world. More recently, however, we have encountered another revolutionary invention that democratized the digital world and pioneered graphic design. The introduction of the Macintosh computer in 1984 changed the design world forever with its featured font menu. After taking a calligraphy class at Reed College, Steve Jobs understood the importance of typeface and later integrated this feature into his computer. This type menu has transformed design forever and become an integral part of artistic composition. As you devise your branding and marketing efforts, keep in mind the importance font plays in identifying with target audiences, gaining the attention of consumers and creating an image that resonates with them.
Posted on Jan 10, 2017 by Kate Gothing
People grow and develop as years go on, and so does web development. Think about the first time you used a computer and signed onto the internet. Is it the dial up tone that still haunts you, or the fact that you could never talk on the phone and surf the web at the same time? Or was it the very limited websites you could visit. Each year there are new improvements and trends that make the World Wide Web great. Continue Reading →