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Facebook and Instagram Updates: What You Need to Know

Facebook and Instagram Updates: What You Need to Know

Posted on Sep 12, 2017 by Anna Vehslage

Facebook and Instagram are constantly evolving platforms, therefore, the company continues to update algorithms in order to stay ahead of marketers needs. While these updates provide us with new ways to capture our audience, it is challenging to keep up with the latest capabilities and ensure we are capitalizing on every opportunity. This month, Facebook and Instagram are releasing game-changing updates—here’s what you need to know:

Facebook

Facebook Watch has officially launched, seeking to be the ultimate binge watching destination. With intent to rival YouTube, Facebook aims for “Watch to be a platform for all creators and publishers to find an audience, build a community of passionate fans and earn money for their work”. How does this affect your brand? Watch will incorporate ad breaks into their content, giving your brand the opportunity to be viewed by a heavily engaged audience. Facebook is very heavily populated, so advertising on Watch could be the perfect way to connect and expand your reach. Influencers have also become a hot topic in the world of marketing over the past couple of years, many of which have built their following on YouTube. With YouTube as a strong competitor, Facebook Watch offers influencers an innovative platform to reach a larger audience in addition to their current subscribers. While it is still in the testing phase, be on the lookout for ways you can utilize Facebook Watch as it continues to unfold.

Instagram

As Instagram continues to evolve as a successful marketing platform for businesses, it is important to stay informed on updates in order to take advantage of the best ways to build your brand visually. Bolster your brand with these three updates:

Targeting Options

Instagram now has the capability of targeting users by tracking their engagement on your business account. You can utilize this in two ways: first, you can create a custom audience of people who have viewed three seconds of your Instagram video, and then target and serve ads to that specific audience. Second, you can target users based on their activity on your business profile. This feature allows you to set a time frame for the designated conversion, and include or exclude certain audiences and activities. This update will allow you to target an audience that has already engaged with your brand, and ultimately increase your ROI.

Broadcast with friends

Instagram Live has already been extremely successful since its launch, and they are about to roll out new features that will allow marketers to continue connecting with their audience on a more intimate level with original content. Instagram is currently testing a new feature that will allow you to add and remove a “guest” to your live video. Brands will be able to hold interviews and broadcast testimonials with real customers live on their Instagram stories. With Instagram’s new capability to save the story to the camera roll, these videos can be posted at any time for users who missed the live broadcast. This new feature offers promise to brands engaged in event marketing tactics and promotions. This is an exciting opportunity for brands to showcase real conversations with their consumers while increasing their visibility and potential reach.

Banned Hashtags

Up until this update, you could hashtag anything—#Kansas, #Food, #HumpDay, #Hashtag. While this allows branded content to show up on different feeds, this has been problematic in keeping Instagram’s content appropriate. In order to start censoring content, Instagram has put a halt to certain hashtags in an effort to ban posts that violate community guidelines. What does this mean for your brand? No content will show up when you click on a banned hashtag. Don’t let your post be missed—review this list of banned hashtags.

Facebook and Instagram continue to revolutionize the way we connect with consumers, and it is imperative that we as marketers keep up with the latest capabilities in order to stay relevant on social media. Finding ways to utilize every function of Facebook and Instagram helps brands grow their social media presence and connect with a larger audience. Don’t get left behind, stay ahead of the trends.

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6 Ways to Keep up With Daily Trends

6 Ways to Keep up With Daily Trends

Posted on Apr 25, 2017 by Alyssa Zucker

The word “trend” is defined as: “a general direction in which something is developing or changing.” So given that trends are inherently dynamic, the challenge to stay current can be daunting. Industries within the digital sphere require constant adaptation to trends, and identifying them (for which there are many different methods) is always the first step. Keeping up with daily trends is an essential element for creating content that is relevant to your consumers. Diligence here will also better equip you to avoid costly mistakes, through a greater understanding and awareness of social issues and controversy.

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How Influencers Have Impacted Marketing

How Influencers Have Impacted Marketing

Posted on Apr 13, 2017 by Emily Ballard

Influencer marketing seems to be taking the lead as this year’s most “influential” marketing approach. Have you ever noticed someone you follow on Instagram, Facebook, Twitter or Snapchat mention different products from time to time? I hate to break it to you, but that influencer you follow was more than likely paid to mention that product on their personal feed. This approach gives companies access to thousands, if not millions, of people they would not have otherwise been able to reach.

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Austin’s Instagram Celebrities

Austin’s Instagram Celebrities

Posted on Mar 23, 2017 by Alyssa Zucker

Austin, Texas is famous for its vibrant community of art, music, and culture with hip places like South Congress, Rainey Street, and nature’s finest trails. So it should come as no surprise that many Austinites have gravitated toward Instagram, as their mode of visually expressing the city’s self-described weirdness. Naturally, Austin is also home to many Instagram “celebrities” who remind their followers each and every day why this is the greatest place to live.

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Sports Score on Social Media

Sports Score on Social Media

Posted on Oct 11, 2016 by Kate Gothing

To some, sports is a religion. Strangers band together to celebrate wins, or to reck havoc when teams lose.

Before the introduction of social media, sports were only available live either on the TV or radio. Of course there were post game updates on networks like ESPN or articles posted on major internet news sites, but ultimately, there were no live updates a decade ago. Now, social media is playing a huge role in how we view sports. Continue Reading →

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Posting Across Generations: Millennials vs. Our Parents

Posting Across Generations: Millennials vs. Our Parents

Posted on Jun 30, 2016 by Kate Gothing

Social media is an ever-changing outlet. Networking platforms have been going in and out of popularity as quickly as Kylie Jenner’s Lip Kits. Who remembers MySpace? I know I do. I would spend hours updating my MySpace layout, thinking I was cool because I knew which codes to put in to make my solid colored background into one that resembled a disco ball. Now that MySpace has phased out, the public has moved on to the more popular platforms like Facebook, Instagram, Snapchat and Twitter. I am now a senior in college, but I began using social media when I was thirteen. Middle school was all about who your top friends were on MySpace, high school was all about being “FB official” and posting funny posts on your BFF’s Facebook wall, and now in college Snapchat and Instagram are the best ways to show everyone from home how much better college is than high school.

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