The world of marketing is ever-evolving, and though there is no universal marketing strategy that will “just work” for every type of company, some marketing professionals make it seem like they possess the secret formula. Now that digital marketing has taken over, there are many new aspects of marketing that we must take into consideration when creating our marketing strategies. I went to multiple masterclasses on digital marketing that were held during weekend one of SXSW, and I’m here to share my key takeaways on where to focus your efforts when creating your digital marketing strategy.
Posted on Mar 10, 2017 by Alyssa Zucker
Austin’s annual population spike returns for its 31st year today, March 10, 2017. South by Southwest (SXSW) is an event that people from all over the world come to enjoy. Featuring speakers, conferences, and entertainment–this week of festivities has something happening at all times, and something intriguing for everyone.
Posted on Mar 21, 2016 by Jenna Meltzer
In the blink of an eye, SXSW has wrapped up its final events just last Saturday, leaving attendees in awe once again. This year, President Barack Obama and First Lady Michelle Obama opened the event with their keynote presentations, making this the first time in SXSW history that a sitting president and the First Lady attended the event. Additionally, Drake made a surprise guest appearance headlining at The FADER FORT, leaving fans with their jaws to the ground as he released the announcement of his upcoming ‘Views From The 6’ tour. Finally, virtual reality was the newest breakthrough trend this year at SXSW, as multiple companies released their latest inventions in the digital industry. Continue Reading →
Posted on Feb 29, 2016 by Jenna Meltzer
Since 1987, SXSW has brought in tens of thousands of attendees each year– and this number continues to grow as the event gains more publicity and stardom. For local merchants, SXSW is a great event for their businesses. However, for the rest of us, it can be a huge hindrance, as traffic quadruples, Uber surge prices are at its highest, and the large crowds make it extremely difficult to get into the downtown area. Where do we go when SXSW is invading our city? Here is your chance to explore the great sights that the surrounding areas of Austin have to offer: