Brand strategy as a concept can often be bit murky or esoteric. Whether you’re an established business or an individual searching for a more prominent way to self-brand, it can be difficult to identify a starting point and select a course of action. Social media offers endless opportunity for engagement, so maintaining a cohesive presence across platforms can be daunting. It’s important to remember that your strategy is your anchor, and keeps your team in sync with how your brand interacts with the world.
Posted on Mar 30, 2017 by Emily Ballard
Identifying your target market isn’t easy, and it takes time. Once you’ve identified your target market, you need to get in front of them, grab their attention and give them a relatable reason for why they should choose your product or service. This is where it gets tricky–it is up to you to also give your customer something in return for their attention. In other words, you had better know your audience.
Posted on Sep 13, 2016 by Kate Gothing
What is a brand?
Before discussing why it is important to update and adapt a brand’s image and message, it is important to understand what a brand is. According to Wikipedia, a brand is defined as “a set of marketing and communication methods that help to distinguish a company from competitors and create a lasting impression in the minds of customers.” For our purposes, this definition hits the nail on the head. Continue Reading →