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Facebook and Instagram Updates: What You Need to Know

Facebook and Instagram Updates: What You Need to Know

Posted on Sep 12, 2017 by Anna Vehslage

Facebook and Instagram are constantly evolving platforms, therefore, the company continues to update algorithms in order to stay ahead of marketers needs. While these updates provide us with new ways to capture our audience, it is challenging to keep up with the latest capabilities and ensure we are capitalizing on every opportunity. This month, Facebook and Instagram are releasing game-changing updates—here’s what you need to know:

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When is it Time to Update Your Brand?

When is it Time to Update Your Brand?

Posted on Sep 13, 2016 by Kate Gothing

What is a brand?

Before discussing why it is important to update and adapt a brand’s image and message, it is important to understand what a brand is. According to Wikipedia, a brand is defined as “a set of marketing and communication methods that help to distinguish a company from competitors and create a lasting impression in the minds of customers.” For our purposes, this definition hits the nail on the head. Continue Reading →

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New Facebook Reactions: The Good, The Bad, and The Ugly

New Facebook Reactions: The Good, The Bad, and The Ugly

Posted on Feb 24, 2016 by Jenna Meltzer

We asked for it, and they responded– after more than a year of research, Facebook released a new update today that extends from the simple “like” button. The new reactions allows users to express their emotions by choosing between like, love, haha, wow, sad and angry emojis.

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