In today’s digital world, your website is one of the most important marketing tools for your business – every move you make usually refers back to it in one way or another. With more and more DIY template-based websites being launched every day, many business owners are faced with the question of whether or not they should invest in a custom website designed and developed by professionals.
Posted on Jul 10, 2018 by Courtney Bateson
Posted on Dec 18, 2017 by Gary Stevens
Designing websites is a form of art. No, I’m serious. You probably don’t think of it in that way, but when creating your site you are indulging in a creative practice. And like bad art, bad websites like this one can be truly painful to look at. Designing a good website is certainly hard, but there are also some pretty simple rules. Today, I’m going to take you through the most common mistakes that website designers make.
Posted on Jul 20, 2017 by Alyssa Zucker
As consumer power continues to rise, it is imperative to create a seamless user experience throughout your website. Wireframing is an aspect of user experience design that includes developing a skeletal framework of the website, and maps out content for functionality with the user journey in mind. By breaking the site down into it’s basic elements, designers are able to layout the skeletal roadmap of the overall website navigation and page structure before any visual elements are implemented. The user’s journey should be top-of-mind in creating the blueprint for website navigation ensuring top-notch, seamless usability. This will make desired information much easier to find, and ultimately drive business.
Posted on Jun 20, 2017 by Alyssa Zucker
Web designers and developers are shifting the focal point of what drives their design techniques. With the introduction of user experience design, the user is at the center of the development process. User experience designers consider every possible user story to ensure relevant information is easily accessible. If a website is difficult to navigate, it’s very likely that the customer will take their business elsewhere.