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The Official Web Design Process of HMG Creative

The Official Web Design Process of HMG Creative

Posted on Aug 07, 2020 by Daniel Price

Our Process

Throughout all of our projects, we strategically plan every step before it is taken. Tried and true, we’ve built our meticulous web design process on one rule: no shortcuts. Think of it like Kevlar – strong enough to get the job done, yet flexible enough to fit around anything. Ultimately, we have designed this process to protect what goes inside of it.  Continue Reading →

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HMG Creative Receives W3 Award for Capital Factory Website Redesign

HMG Creative Receives W3 Award for Capital Factory Website Redesign

Posted on Dec 13, 2018 by Sarah Hetrick

HMG Creative is honored to be a two-time recipient of a W3 Silver Award for exceptional web design. Following a 2016 award in web design and development for nonprofit Raise Your Hand Texas, HMG has secured another honor as a result of this year’s work for local community hub, Capital Factory.

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Is your website holding back your business? 8 signs it’s time for a redesign…

Is your website holding back your business? 8 signs it’s time for a redesign…

Posted on Nov 02, 2018 by Sarah Hetrick

Your business is thriving. The company is growing, attracting new customers, and leading in its industry. You’re on the verge of your next level of business achievement – but are you really tapping into all the potential available for your brand? As an innovative business, your digital footprint is a crucial part of amplifying your ultimate success. If your business is on the cusp of expansive growth but your website fails to reflect your progress, it could be hurting business more than you realize.

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Why It’s Worth Investing in a Custom Website

Why It’s Worth Investing in a Custom Website

Posted on Jul 10, 2018 by Courtney Bateson

In today’s digital world, your website is one of the most important marketing tools for your business – every move you make usually refers back to it in one way or another. With more and more DIY template-based websites being launched every day, many business owners are faced with the question of whether or not they should invest in a custom website designed and developed by professionals.

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7 Tips for Marketing to Millennials

7 Tips for Marketing to Millennials

Posted on Mar 14, 2018 by Courtney Bateson

Marketing to Millennials all starts with understanding them as a consumer demographic. Millennials, also known as generation Y, consist of those who were born between the early 1980’s and early 2000’s. They are heavily influenced by digital technology, the information revolution, globalization and social media.

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The Importance of Brand Loyalty

The Importance of Brand Loyalty

Posted on Jun 01, 2016 by Jenna Meltzer

Branding is often discussed everyday by individuals in the marketing, advertising and design industries, but rarely is it defined with a simple answer. In brief, branding is one of the most important tools a company can utilize to reach their target market, build recognition and develop customer relationships. It includes a wide range of factors such as logos, colors, patterns, typefaces, imagery, packaging, taglines, wording and more, all of which combine to create your company’s image.

Why Do Consumers Need Consistency?

In order to build a strong brand, you must stay consistent throughout all of your selected mediums. This strategy creates the opportunity to gain brand recognition among your target audience when done correctly. On top of that, consistency brings clarity and purpose that consumers then buy into. In turn, consumers become loyal to a brand. However, building this kind of trust takes time and effort.

Most consumers have to be exposed to a brand many times before they are loyal to it. So a consistent brand message has to be established so that consumers will immediately distinguish it from a competing brand. This means a business potentially loses customers, and may even help its competitors, if a consistent “look” and tone is not achieved. Continue Reading →