In the new digital age, it has become essential for your business to have an effective website. With 97% of consumers now researching local products and services online, even a company that operates mostly through brick and mortar locations can suffer from not having a strong web presence. Continue…
Yup, Black Friday season is almost upon us, and this year it will be accompanied by plenty of fresh challenges. Fortunately, with those challenges come unique opportunities. The increased eCommerce traffic that is bound to take center stage this holiday season could be a blessing or a curse — it all depends on whether or not you’re ready for it. Continue…
Throughout all of our projects, we strategically plan every step before it is taken. Tried and true, we’ve built our meticulous web design process on one rule: no shortcuts. Think of it like Kevlar – strong enough to get the job done, yet flexible enough to fit around anything. Ultimately, we have designed this process to protect what goes inside of it. Continue…
Your business is thriving. The company is growing, attracting new customers, and leading in its industry. You’re on the verge of your next level of business achievement – but are you really tapping into all the potential available for your brand? As an innovative business, your digital footprint is a crucial part of amplifying your ultimate success. If your business is on the cusp of expansive growth but your website fails to reflect your progress, it could be hurting business more than you realize.
HMG Creative is honored to be a two-time recipient of a W3 Silver Award for exceptional web design. Following a 2016 award in web design and development for nonprofit Raise Your Hand Texas, HMG has secured another honor as a result of this year’s work for local community hub, Capital Factory.
In today’s digital world, your website is one of the most important marketing tools for your business – every move you make usually refers back to it in one way or another. With more and more DIY template-based websites being launched every day, many business owners are faced with the question of whether or not they should invest in a custom website designed and developed by professionals.
Marketing to Millennials all starts with understanding them as a consumer demographic. Millennials, also known as generation Y, consist of those who were born between the early 1980’s and early 2000’s. They are heavily influenced by digital technology, the information revolution, globalization and social media.
We were very excited to get an opportunity to collaborate alongside Cox Media to tackle a website redesign for Career Point College. At first glance, we knew this website needed a makeover, and we were full of ideas on how to revamp their site and promote further success for Career Point College. To begin with, they were managing multiple websites that essentially had the same information on them. So right off the bat, we knew we needed to not only develop an updated website, but also to create a way for students and prospectives to access information in a single location.
The State Bar of Texas sought out help from our team here at HMG to revamp its online presence towards its members (lawyers) and public citizens. The site has always strived to serve as a community resource: the first place that bar members and the public go for information about Texas lawyers, the State Bar and laws in Texas. With that in mind, the goal for the redesign was to enhance the overall user experience, simplify the current web offerings and enrich the member/public value.
We began the project with a thorough discovery phase where the requirements of the project were defined in greater detail and then the initial strategic and creative direction was established. This phase also involved an analysis across the existing platforms and performance of the State Bar of Texas website. We preformed a complete review across all available site traffic reports, dashboards, heat maps, and log files.
We also focused on the analytics of two primary factors: visitor site behavior and demographics. This analysis brought to life how users are finding the right bits of information and how we can make that process smoother and more efficient. The demographics told us who our core audience is, thus allowing us to take this into consideration as we approached the redesign.
As part of the discovery phase, we preformed an analysis of which ad placements and approaches had and had not worked in the past for the previous site. Later on in the project we balanced our findings against the user experience and visual design of the site to create the best possible ad placements without jeopardizing the consumer’s usage of the site. Continue…
Branding is often discussed everyday by individuals in the marketing, advertising and design industries, but rarely is it defined with a simple answer. In brief, branding is one of the most important tools a company can utilize to reach their target market, build recognition and develop customer relationships. It includes a wide range of factors such as logos, colors, patterns, typefaces, imagery, packaging, taglines, wording and more, all of which combine to create your company’s image.
Why Do Consumers Need Consistency?
In order to build a strong brand, you must stay consistent throughout all of your selected mediums. This strategy creates the opportunity to gain brand recognition among your target audience when done correctly. On top of that, consistency brings clarity and purpose that consumers then buy into. In turn, consumers become loyal to a brand. However, building this kind of trust takes time and effort.
Most consumers have to be exposed to a brand many times before they are loyal to it. So a consistent brand message has to be established so that consumers will immediately distinguish it from a competing brand. This means a business potentially loses customers, and may even help its competitors, if a consistent “look” and tone is not achieved. Continue…