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Your Brand Story: How to Identify your Driving Ambition

Your Brand Story: How to Identify your Driving Ambition

Posted on Mar 15, 2019 by Da Jin Kim

A company with a mission or a mission with a company.

The difference is what Blake Mycoskie identified early on in his development of TOMS Shoes, a for-profit shoe business that quickly became one of the most successful and influential business models in recent times. TOMS is based on the one for one model: buy one pair of shoes and another pair will be donated to a child in need. Continue Reading →

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7 Tips for Marketing to Millennials

7 Tips for Marketing to Millennials

Posted on Mar 14, 2018 by Courtney Bateson

Marketing to Millennials all starts with understanding them as a consumer demographic. Millennials, also known as generation Y, consist of those who were born between the early 1980’s and early 2000’s. They are heavily influenced by digital technology, the information revolution, globalization and social media.

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