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Your Brand Story: How to Identify your Driving Ambition

Your Brand Story: How to Identify your Driving Ambition

Posted on Mar 15, 2019 by Da Jin Kim

A company with a mission or a mission with a company.

The difference is what Blake Mycoskie identified early on in his development of TOMS Shoes, a for-profit shoe business that quickly became one of the most successful and influential business models in recent times. TOMS is based on the one for one model: buy one pair of shoes and another pair will be donated to a child in need. Continue Reading →