Initially, we titled this article “Vision vs. Mission” to clarify the difference between an organization’s mission to accomplish something and its vision to make an impact. The final title, as you may have already noticed, lost the word “versus.” Strategically, we want to demonstrate that while mission and vision are two different thoughts, they are by no means competing. One has a more in-depth focus than the other, but the two work in tandem.
Posted on Apr 13, 2015 by Cameron Francis
When people think of a brand often the first image that comes to mind is the logo. Companies like Nike, Apple, and Starbucks can be identified if you only see the logo – the name is not even necessary. In today’s digital world, branding is way more than just a logo. A consistent identity must go very deep within company collateral. It needs to communicate not only the values of the company, but also the careful precision and attention to detail.
Posted on Feb 16, 2015 by Cameron Francis
This year there will be over 600 sessions at SXSW Interactive. The majority of the sessions were picked via users on the SXSW PanelPicker, with more than 3,000 ideas entered. The result is a variety of influential speakers in categories such as Art, Science, and Inspiration, Branding and Marketing, Content and Distribution, Fashion, Gaming, and Sports – and that’s just a short list. While there are many speakers we would love to hear, we’ve narrowed down a list of 5.
Posted on May 01, 2014 by Emily Weeks
In today’s digital world, computers can do almost everything for us. From finding that perfect recipe to scheduling our appointments, we’ve become unbelievably dependent on computer technology. As a result, the value of being able to write often goes overlooked. Spellcheck, autocorrect and auto-format seem to take over the most basic and fundamental process of writing. What many people fail to realize is that writing is still a key principle of communication, and probably always will be.