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Last Minute Black Friday Tips for your e-Commerce Website

Last Minute Black Friday Tips for your e-Commerce Website

Posted on Nov 15, 2019 by Thalia R. Carrillo

Last year, Black Friday pulled in a record $6.22 billion in online sales. This is a 23.6 percent increase from the year prior. This year, Adobe Analytics predicts that online sales will reach a new record at $7.5 billion. We are now two weeks away from the busiest online shopping season in history. If you’ve not prepared your marketing strategy or tested your online performance, that’s okay! There are still ways to enhance your shop in time to make great sales this holiday season! Here are our last-minute tips for Black Friday 2019:

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Why an External Marketing Team is the Right Move for Your Business

Why an External Marketing Team is the Right Move for Your Business

Posted on Oct 30, 2019 by Thalia R. Carrillo

The importance of marketing for any business is no secret. The real issue can be deciding on whether to hire an external marketing team or to keep your efforts in-house. After all, your marketing strategy determines the overall success of your business, and you want to make the right choice. Ultimately, it’s important for business owners to do the research before deciding, so we broke it down for you!

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Conquering an Email Marketing Campaign

Conquering an Email Marketing Campaign

Posted on Oct 16, 2019 by Thalia R. Carrillo

Email Marketing

It is estimated that by 2022, the number of email users will grow to 4.3 billion people – that’s half of the world population. *Cough, cough* that’s a lot of potential customers. If you aren’t using email marketing to reach your customers, then you are missing out on a multitude of benefits for your business.

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HMG Creative Unwrapped: The Whole Story

HMG Creative Unwrapped: The Whole Story

Posted on Aug 22, 2019 by Sarah Hetrick

The Bold Beginning

At the age of 18, James Trumbly enlisted in the Marine Corps, kickstarting a lifetime of ambitious pursuits and bold endeavors. Four years later, after completing a tour in Iraq and Kuwait in support of Operation Iraqi Freedom, James returned home, wrapping up his military career and embarking on the next exciting phase of his life: business ventures. With an entrepreneurial spirit, James joined a friend in opening a car dealership and auto brokering business. The business flourished, bringing a host of opportunities and connections, as well as a need for improved marketing resources. James knew a web presence would be crucial to the business’ continued success, so he took on the task of designing and developing the company’s first website.  Continue Reading →

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How to Maintain Strong Brand Personality in Your Email Designs

How to Maintain Strong Brand Personality in Your Email Designs

Posted on Jul 31, 2019 by Sarah Hetrick

Maintaining a brand identity is no easy feat. The biggest brands have had years to strengthen and build up how they present themselves. These brands have the reputation to change whenever they need to go in a new direction. Branding impacts nearly every facet of how you do business, such as how your business looks, how it communicates, and how it markets. That’s why it’s integral to build a brand that customers can easily connect with, and also why you should maintain a strong brand personality throughout all of your online activities.  Continue Reading →

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Purpose: You Should Give a Sh*t

Purpose: You Should Give a Sh*t

Posted on Jul 12, 2019 by John Paulsen

“Purpose Driven Creative” – We say that to clients all the time. We discover, design and develop with a client’s core purpose as our compass.

Honestly, most clients don’t really care. No seriously, many don’t give two shits about the purpose behind their brand culture, their web presence, or their marketing strategy. I’ve sat in plenty of meetings with great people who don’t understand the idea of purpose as it relates to their business. I’ve spent countless pitch calls defining the difference between brand identity/logo colors and a comprehensive brand strategy. Most don’t get it.   Continue Reading →