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Why Apple’s New Ad Is Absolutely Genius

Why Apple’s New Ad Is Absolutely Genius

Posted on Apr 11, 2019 by Da Jin Kim

This week Apple released a new ad that is, quite frankly, as unlike Apple as can be. While Apple has for years been acclaimed for its eloquent, clean, inspiring, and rather calculated advertisements featuring its products, this week’s ad featured products in a much more realistic setting. Though the popularity of products from iPhones to AirPods is so prevalent that Apple no longer has to reiterate its slogan of “think different,” Apple has always been rooted to this famous catchphrase. Continue Reading →

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How Simon Sinek’s “Why” Changed Business as We Know It

How Simon Sinek’s “Why” Changed Business as We Know It

Posted on Apr 03, 2019 by Da Jin Kim

What is the true measure of business success? For years, successful companies have been defined by wide profit margins and exponential growth. In this day and age, however, businesses are shifting their definition of success beyond sales and revenue to also include further-reaching aspirations like purpose and social impact. Continue Reading →

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Your Brand Story: How to Identify your Driving Ambition

Your Brand Story: How to Identify your Driving Ambition

Posted on Mar 15, 2019 by Da Jin Kim

A company with a mission or a mission with a company.

The difference is what Blake Mycoskie identified early on in his development of TOMS Shoes, a for-profit shoe business that quickly became one of the most successful and influential business models in recent times. TOMS is based on the one for one model: buy one pair of shoes and another pair will be donated to a child in need. Continue Reading →

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Get to Know John, HMG’s New Senior Brand & Marketing Strategist

Get to Know John, HMG’s New Senior Brand & Marketing Strategist

Posted on Jan 23, 2019 by Da Jin Kim

HMG is excited to see our team grow as we welcome the newest addition to our fam, the talented John Paulsen, as our Senior Brand & Marketing Strategist. With ample experience as an entrepreneur himself, John is eager to learn, build great friendships, and find meaning in everything that he does this year. If you’re anything like us, you can’t wait to get to know John! In order to get the full scoop on our newest member, we’ve asked him some fun questions following a quick background:

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How to Use Email Marketing to Build Brand Awareness

How to Use Email Marketing to Build Brand Awareness

Posted on Jan 15, 2019 by Sarah Hetrick

Essentially, brand awareness is the level of consciousness that people have with your brand. It’s a measure of how easily people recall your brand when thinking about a product or service.

If you want to successfully build brand awareness, then email marketing is the way to go. Why? Because email marketing allows you to reach people on a channel they use several times every single day.

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